Last week Italian Fashion House Giorgio Armani presented a new mobile phone which was designed with the sole purpose of complementing the designer's suits. Mr. Armani made a brief public appearance at the launch of the Armani-Samsung smartphone. The Armani phone has a touch screen, key pad, video player, GPS navigation, and bronze detailing which is said to coordinate perfectly with Giorgio Armani suits.
The smartphone is the third phone Armani has designed for South Korea's Samsung Electronics Co Ltd. According to Reuters, Microsoft Chief Executive Steve Ballmer, (wearing a tie signed by Armani), said the phone was "a statement of style" and his company was not looking to work with other designers, adding this partnership with Samsung and Armani was "a unique thing."
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