Women’s Wear Daily broke the news this morning that J.C.Penney made a deal with Mango to sell the MNG by Mango brand exclusively in their stores. “Billed as the largest rollout of any fast-fashion concept, the line of casual and career sportswear and accessories will launch in up to 75 J.C. Penney stores and on its Web site for fall 2010 and expand to 600 stores by fall 2011,” says Women’s Wear Daily. Mango has more than 1,300 stores in 94 countries, but only 12 freestanding units in the U.S. which means that the deal will allow Mango to quickly saturate the U.S. market and allow J.C. Penney to quickly provide European runway-inspired product to its customers.
Liz Sweney, Penney’s Executive Vice President and GMM of women’s apparel, told WWD the company recently conducted an analysis of fast-fashion retailers and realized Mango would be a great fit with J.C. Penney. “They only have 12 stores here, and this gives them an enormous opportunity to grow because of the number of stores we operate and our dot-com business. For us, it allows us to bring fast fashion to our customers at a very affordable price.”
Items that will be offered in the MNG by Mango Collection for J.C. Penney will include jeans, t-shirts, knit tops, woven shirts and accessories. In J.C. Penney stores MNG will join I Heart Ronson, Allen B. by Allen Schwartz, Bisou Bisou and Penney’s own She Said brand, and will be adjacent to the Sephora inside J.C. Penney areas.
The MNG by Mango merchandise will be designed by Mango and will utilize the company’s fast sourcing capabilities. Combine that with J.C. Penney's streamlined logistics, planning and allocation areas of expertise and it will allow new merchandise to be delivered at least twice a month.
Sydney Mintle is a fashion blogger based in Seattle. She began writing about the local shopping scene back in 2008 and has been sharing her love of indie designers and boutiques with readers all over the world ever since.