Assouline Expands Retail Reach


Assouline, the husband and wife publishing team responsible for numerous titles including the American Fashion Cookbook, American Fashion Menswear, Dressing in the Dark, The Little Black Dress and dozens of other fashion and style books, is expanding it’s reach into retail and luxury services. It’s next store will open in Las Vegas (next door to Cartier) as part of a new multibillion-dollar resort, retail, and residential complex. Newsweek reports that Assouline is betting the owners of the many new apartments above the shopping and leisure facilities will treat his new store—with its specially designed sofas, stylish d├ęcor, custom library service, and vintage corner—as a furniture and decorative-items supplier, as well as a bookshop. "If you want to build a kitchen you go to Bulthaup; for the bedroom it is Frette; and if you want to create a library you go to Assouline," he says. Assouline's soothing French accent and persuasive manner combine to make that logic seem as natural as night following day.

About Assouline
Assouline Publishing has created fine illustrated books, luxury editions and an exquisite gift line dedicated to fashion, photography, art and design. Renowned for their highly original graphic concept, Assouline books are a work of art that capture culture and brings it to life. The spirit and 'savoir faire' of these works have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. Today, Assouline publications, special editions and gift items can be found around the globe in select high end retail locations and Assouline boutiques. In 2010 Assouline plans to open up a corner store at London’s Harvey Nichols and a second one at Sotheby’s in Paris.

Assouline has a partnership with the Council of Fashion Designers of America (which helps explain their numerous fashion industry titles) but they also publish books on art, design, travel, culinary arts and lifestyles. In addition to publishing books, Assouline also operates a small creative agency which creates the ads for Chanel watches and Harry Winston campaigns.

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