Joe's Jeans plans to open 9 outlet locations in various Simon's Premium Outlet Centers across the country. "Pursuing company-owned outlet stores allows us to control our off-price distribution," Joe's Jeans President and CEO Marc Crossman told Women's Wear Daily in a recent interview. The outlet locations will push the total number of Joe's Jean stores to 15. Outlet store locations include Las Vegas, Seattle, Carlsbad, Cabazon, Wrentham, Houston, Leesburg, Dawsonville, and Cincinnati.
During the 2009 fiscal year Joe's Jeans reported an annual income of $80.1 million. Company officials contributed the overall success to the introduction of unisex woven shirts which retail for $98 and the popularity of Joe's Jean denim leggings which retail for $100.