May 15, 2010

Introducing: SockTheory.com


This summer it's all about great legs and New York-based Sock Theory.com has everything you need to show off those gorgeous gams. The site is dedicated to the concept of legware being more than just an accessory, but rather, the centerpiece of an outfit.  The founder has always been obsessed with tights and socks so launching a company dedicated to her favorite wardrobe pieces was a dream come true. As a life-long New Yorker, company founder Morgan was constantly inspired by the styles she saw walking down Seventh Avenue everyday. "It's impossible to not be fashion minded," says Morgan, "City style is always something that inspires me."

The site carries something for everyone including knee high socks, thigh highs, anklet and slipper socks, toe socks, leg warmers, arm warmers, fishnets and more.  And as for plans for the future,  the possibilities are endless, but Morgan has her sights set on opening stores in Manhattan and Brooklyn. 

Get 10% off your order of $25 or more by entering in coupon code "SYDNEY" at checkout.  Don't forget to check out Sock Theory on Twitter, Facebook and YouTube. And you can also catch up on the latest news on the Sock Theory blog

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