Wednesday, July 11, 2012

Tory Burch Focuses on Conservative Growth



In a world that's all about going fast-fast-fast designer Tory Burch is taking the growth of her namesake company refreshingly slow. With sales expected to hit $800 million this year, Tory Burch and her team are taking calculated steps to carefully expand the business and open new stores in places like Rio de Janiero, Munich, Dubai, Kuwait, Instanbul and Shanghai.


Brigitte Kleine, president of Tory Burch recently told WWD that it can take up to 18 months to open a store in a new market because the company is dedicated to taking their time finding the right talent, building the right infrastructure and making sure the market is viable for future growth. 


The privately owned company plans to open 25 new stores this year and will take as much time as needed to wait for the "right spots" to open up. Every new store is designed taking into account the local culture and customs and then micro-merchandised with product to cater to the market. 


Future growth opportunities for Tory Burch include expanding the accessories-only store concepts, a sportswear-inspired line of apparel (although nothing is currently in the works) and possibly a home collection. Keep up with the latest arrivals, fashion news and new store openings on Twitter @ToryBurch. You can also find fashion inspiration and regular posts on the Tory Burch blog

Fashion Note:
You can also catch up with Tory in InStyle magazine via the monthly "Ask a Designer" advice column. Starting with the July issue (on newsstands now) readers can send in questions on everything from what kind of bag to buy for the season to how to style a fashion item you already own. 

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