Tuesday, February 26, 2013
BIRCHBOX + RUFFIAN Partner to Launch Ruffian's First-Ever Nail Lacquers
I love a good collaboration, so naturally, I'm so excited to announce that for the first time ever Birchbox is partnering with fashion label Ruffian to launch a special line of nail laquer. Designed to make their debut in September to coincide with NY Fashion Week, the trio of polishes will be crowd-sourced exclusively through the Birchbox Facebook fan page now through February 28th. Fans can pick from 5 polishes (shown below) including a rich purple, a warm orange, a foliage green, a sheer pink and a beautiful champagne.
The top 3 shades will be announced in time for Fashion Week and worn on the runway by models in the Ruffian fashion show in addition to being sampled to Birchbox subscribers in the September box. “We are thrilled to partner with Ruffian in bringing the launch of their first fully branded beauty product to our broader community. We loved Ruffian’s concept for this polish launch and the colors could not be more beautiful,” said Katia Beauchamp, Co-Founder, Birchbox. Cast your vote now on the Birchbox Facebook Fan page!