Everything you need to know about Universal Standard


Fashion For All:
Universal Standard kicks-off national tour with a Nordstrom pop-up September 8th and 9th 

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Universal Standard has announced its national tour and it starts right here in Seattle on September 8th. With offices in Redmond and New York, this bi-coastal brand is changing the way the industry thinks about size-inclusive fashion. Founded by Polina Veksler and Alexandra Waldman in 2015, the brand carries fashion-forward apparel for women in sizes 10-28. The vibe is downtown chic and the aesthetic is classic with a twist. The assortment ranges from wrap tops to leather skirts and also includes must-have items for fall including the coveted puffer coat


The tour kicks off at Nordstrom on Sept. 8 and will include 12 cities stretching from coast to coast. 
"We're working hard to represent a broader range of sizes for our customers," says Tricia Smith, Nordstrom Executive Vice President and General Merchandise Manager for Women's and Designer Apparel, "We believe this partnership with Universal Standard will give us the opportunity to better serve our customers and shine a light on the need to be more inclusive."

Nordstrom will be hosting six of the twelve Universal Standard pop-ups around the country. Tour stops include Portland, San Francisco, Los Angeles, Austin, Houston, Dallas, St. Louis, Washington D.C., Chicago, Colombus, and New York. Fans will have the opportunity to experience the brand in person, try on their favorite styles, meet the founders, and shop. The entire assortment of Universal Standard styles will available at the pop-up and guests are encouraged to learn more about the brand philosophy and Universal Fit Liberty
With the belief that clothing should always fit, feel, and look good, Universal Standard created the Universal Fit Liberty, which vows to replace clothing from the core collection if your size goes up or down. This means women can shop with zero anxiety and rest assured that if their size fluctuates within a year of purchase, they can request a new piece in a different size, free of charge. Bonus karma points: Returned clothing is laundered and donated to charities supporting women in need. 

The Seattle pop-up will be held at the Downtown Seattle Nordstrom store in the Encore department (4th floor) on Sept. 8 and 9 from 11 a.m. to 7 p.m. If you can't make it downtown there will be three more opportunities to connect with the Universal Standard brand including:
  • Showroom open house in Redmond: Sunday, Sept. 10 from 12 - 6 p.m. 
  • Founders event at The Riveter on Capitol Hill: September 12 from 6 - 8 p.m. 


To coincide with the tour, Universal Standard will also kick off a national model search to find the face of their next campaign. In partnership with The Lions Model Management, finalists from the model search will be flown to New York to meet with executives and have the opportunity to be considered for a modeling contract with the agency. The Seattle model search for Univeral Standard will be held on Monday, September 11th at Sole Repair on Capitol Hill from 1-4 p.m. Anyone size 10-28 is welcome to come by. 

Universal Standard is setting a new standard for consumers who are size 10 and up. 

Don't miss your chance experience this brand in person and meet the founders. It will change the way you think about plus-size fashion. A full road trip calendar can be found here


Seattle Universal Standard Events:

Universal Standard x Nordstrom Pop-up 
September 8-9th
500 Pine St. 
Seattle, WA 98101
Encore dept. / 4th Floor
11 a.m. - 7 p.m. 


Universal Standard Showroom Open House
September 10
4138 148th Ave. NE Bldg. H
Redmond, WA 98052
12 p.m. - 6 p.m. 

Universal Standard Pop-up at Sole Repair
September 11
Sole Repair
1001 E. Pike St. 
Seattle, WA 98122
1 p.m. - 7 p.m. 

Universal Standard Model Search
September 11
Sole Repair
1001 E. Pike St. 
Seattle, WA 98122
1 p.m. - 4 p.m. 


Universal Standard x The Riveter
September 12
The Riveter
1517 12th Ave. 
Seattle, WA 98122






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