Fashion Calendar: W Bellevue to host Haerfest Pop-Up


W Bellevue will host an exclusive pop-up shop with CFDA Incubator brand Haerfest on Thursday, October 26 and Friday, October 27. The luxe leather accessory brand based out of New York is currently participating in the CFDA fashion incubator program and will showcase their wares for men and women by doing a total takeover of the Living Room at the W in Bellevue. Founded by brothers Tim and Dan Joo, the collection for women features crossbody bags, backpacks, and totes. For men, the assortment includes a variety of products for modern professionals including backpacks, totes, duffel bags, card sleeves, and wallets.

W Hotels is known for their on-going support of up and coming fashion talent around the world through their partnership with the CDFA and uses these pop-ups as a way to provide a visible platform to support the growth of independent designers and artists.


To kick-off the Haerfest pop-up a special launch party will be held tonight at W Bellevue hosted by Nelson Yong. Media and select fashion influencers will have the chance to meet the design duo and learn more about the brand while getting a sneak peek at featured merchandise.

Event Details
What: Haerfest Pop-Up at W Bellevue
When: Oct. 26 - Oct. 27
Where: W Bellevue 10455 NE 5th Place Bellevue, WA 98004
Time: Daily from 10 a.m. to 6 p.m. in the Living Room
Social tags: @WBellevue #WCFDA @Haerfest

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