Mar 4, 2019

Beet World's Spring 2019 Collection is Here


If you though the debut collection for Beet World was good, wait until you see what's new for spring/summer 2019. Founder Ashima Singhal was inspired by flower-filled meadows, outside adventures, and the lure of endless summer days. The entire collection is made from 100% natural fabrics that are durable, soft on the skin, and easy to clean. 




The new collection features easy dresses, flowy tops, linen shorts, and cotton skirts, each bearing beautiful design details. Highlights include the Briar Dress (pictured above) which features a miniature floral print and peter pan collar, the embroidered Rosie Dress which is perfect for parties or play time, and the Hazel top (available later this month) which pairs perfectly with denim shorts. View the full Spring/Summer lookbook here


I'm a big fan of this brand and look forward to watching it evolve over the next few years. The styling is gorgeous and everything in the collection is priced at $50 and under. My daughter has several dresses from the fall collection and they continue to be some of her favorite garments to wear. Shop the full collection online at www.beet-world.com


You may also notice a familiar face if you visit the Beet World website. My daughter London (pictured in the top banner) is featured in their spring/summer campaign and had a great time on the photoshoot modeling clothes for this fabulous local brand. (Shown above left to right: Layla Dress, available in sizes 2T-12Y and the Lucy Wrap Dress, available in sizes 2T-12Y)
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Feb 22, 2019

Shop & Dine to Make A Difference March 8-10 at University Village


Shop & Dine to Make A Difference and help raise critical funding for Seattle's Ronald McDonald House March 8-10 at University Village. For a $25 donation, guests will receive a Shop & Dine card redeemable for 25% off purchases at participating restaurants and retailers, all weekend long. Since 2004, University Village has helped raise more than half a million dollars for charity partners in the Pacific Northwest through this event. Guests can purchase Shop & Dine cards in advance online or by visiting participating retailers and restaurants March 8-10.


This year the list of participating stores is amazing! The line-up includes Follain, Aritzia, Joie, J. Crew, Scotch & Soda, CB2, Anthropologie, Free People, Mercer, FrogLegs, and more. Restaurant partners include Piatti Ristorante & Bar, Trophy Cupcakes, Rachel's Ginger Beer + Ma'ono, Eureka!, and more. View a full list of participating businesses here. This is a great opportunity to shop for spring must-have's and dine with friends at participating U Village restaurants, all while supporting a very worthy cause. 


In addition to deals on shopping and dining, University Village is also offering free valet parking throughout the weekend. Retailers will also get involved by hosting special in-store events, social media contests, and giveaways around the property. 

When: March 8-10, 2019

Where: University Village 2623 University Village St. Seattle, WA 98105

Why: To help raise funds for the Seattle Ronald McDonald House

Get the card: Purchase a Shop & Dine card at participating retailers or buy in advance online 
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Feb 20, 2019

Event Recap: Women of Color FashTech Brunch in NYC


During New York Fashion Week I had the opportunity to head to Manhattan and help with the marketing and PR efforts for a very special Women of Color FashTech Brunch produced by three incredible boss babes including Brittany Hicks of G.I.F.T., Jessica Couch of Luxor and Finch, and Ellie Zambrano of Geek of Chic. Brittany and I connected last year when she spoke on the "Future of Fashion" panel at the Gossip & Glamour Style Summit and I immediately fell in love with her energy and enthusiasm for creating pathways into the fashion industry for women of color through careers in technology.

The New York event provided a platform for women working in fashion, tech, and media, to discuss a wide range of relevant topics including diversity, inclusion, community-building, and the need for companies to create better pathways for women of color to advance in their careers. Panelists included Uzumna Udeh, Senior Finance Analyst of Global Markets for ASOS, Kelly Stickel of the retail consultancy firm Remodista, C-Suite Coach Founder Angelina Darrisaw-Cheeks, and Jessica Couch of Luxor and Finch, who also co-produced the event.


I was struck by the openness and honesty of the women of the panel. They each shared personal stories about the challenges experienced thus far in their careers and the obstacles that remain as they move up the corporate ladder. The discussion covered a variety of topics including the spending power of women of color, the importance of being authentic in business environments, and why it's critical that industry stakeholders support efforts to advance inclusion and diversity within their organizations. The conversation also touched on the importance of mentorship for women and the need for strategic community-building across industries.

Jessica Couch of Luxor and Finch spoke about the need for brands to be more inclusive when it comes to sizing. Fit issues run rampant in the fashion industry and the non-standard sizing market is now a $22 billion dollar industry, leaving a large portion of business on the table for brands who extend their size ranges to include women of all body shapes. Efforts to address this by fashion brands would also reduce e-commerce returns due to poor fit issues, which would ultimately help make strides toward sustainability efforts in the industry.


Kelly Stickel of Remodista discussed the need for companies to embrace diversity and inclusion as more than just buzz words. "Brands need to truly make an effort to hire and retain diverse talent," she added. Uzunma Udeh of ASOS spoke about the challenges that women of color face when they are the minority within their organization. In addition to lacking strong support networks, there is also the reality that professional mentors can be hard to find and that opportunities for advancement are not equally distributed. "It's hard to be yourself when you feel like you have so much to prove," says Udeh, "It's important for people who have access to change to be a resource and a voice for those that may not have one."


Angelina Darrisaw-Cheeks of C-Suite Coach spoke about the need for companies to make meaningful investments in communities of color. She also called for greater transparency, urging women to share their stories of how resources given by companies have made a difference in their lives, whether it's sponsoring an employee to attend a networking lunch, or simply giving them access to professional development resources. Angelina also spoke about the dangers of conformity, stating that "Every time you change who you are to fit into a room, you're telling the women who are following in your footsteps that they too have to change who they are. You are enough." That statement really hit home for me.  It was a stark and important reminder to be myself, regardless of where I am, or who is sitting across the table from me.

Guests of the event enjoyed a 3-course brunch, signature cocktails hosted by Hennessy, swag bags, and strategic networking opportunities both before and after the brunch. Sponsors included MouthMedia Network, Brutzkus Gubner, Geek of Chic, Gossip & Glamour, Amazon, Remodista, and more.

This event was incredible from start to finish. The energy in the room was contagious and it was clear that the brunch was relevant, timely, and beautifully executed by the production team. My goal is to help bring the Women of Color FashTech Brunch to Seattle later this year so that we can continue to have meaningful conversations about diversity and inclusion. Please stay tuned for more info and let me know who YOU want to see on the panel. In the meantime, I invite you to check out the full photo gallery from the event on Facebook.

Photo credit: Jajuan Burton

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Jan 25, 2019

Thompson Seattle announces Wellness Wake-Up event with Claire Fountain


Thompson Seattle is hosting a special Wellness Wake-Up event on Saturday, February 2nd and tickets are going fast. The event will feature an hour-long yoga session with New York-based celebrity instructor Claire Fountain, followed by brunch in The Nest, and a panel discussion about modern health and wellness featuring Moonlit Skincare co-founder Stephy Kim, Seattle designer and fitness expert Kate Mensah, and Sutra Co-founder Ashley Strommen. The morning will also include complimentary B12 shots from Bella Fiore Organic Med Spa, cold-pressed juices by Healeo, refreshments by Vita Coco, and tastings from Ketel One Botanicals. The event runs from 8:30 a.m. to 12:30 p.m. and tickets can be found here.

If you've decided to focus more on your overall health and wellness in 2019, this is the perfect event for you. I'm already a big fan of Moonlit Skincare so I'm eager to hear more from Stephy Kim about how she finds balance in the chaos of life. I've also had the opportunity to connect recently with Kate Mensah and her energy alone will make you want to find time in your busy day to come back to center and focus on what really matters.

Thompson Seattle is located at 110 Stewart St. Seattle, WA 98101. Follow along on Instagram @thompsonseattle.
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Fashion Field Trip: Scout & Molly's Ballard


When I started doing fashion field trips a few months ago I had no idea the concept would be so well-received in the Seattle fashion community. In our latest video, we meet up with Youtuber Monica Church to check out Scout & Molly's in Ballard. Join us as we meet store owner Nikki Harpster, talk about their upcoming 1-year anniversary, and explore the selection of women's apparel and accessories, organized entirely by color. The shop carries brands you already know and love including ASTR, Free People, Cupcakes and Cashmere, and DL1961 denim. It was the perfect #shoplocal experience and it even involved a very cute shop dog.



Shop Scout & Molly's online or in person at 5317 Ballard Ave. NW Seattle, WA 98107. You can also find this adorable local boutique on Instagram @scoutandmollysballard. Tell them we sent you!
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Jan 24, 2019

K Ba-Nana launches website + announces closure of pop-up


Seattle brand K Ba-Nana has finally launched a website and you can now shop for all your favorite k-beauty products online without ever having to leave the house. If you have yet to visit their pop-up at University Village, your last chance to check it out is this weekend. After that, K Ba-Nana will be online only under later this spring when they open a permanent location somewhere in Seattle. In the meantime, you can peruse the website for all your favorite skincare, serums, face masks, beauty accessories, and gifts. The pop-up officially closes on Sunday, January 27th. Follow along on Instagram @hellokbanana.




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Jan 17, 2019

5 shops to visit in Pioneer Square during the Viaduct Closure


The viaduct closure may be a traffic nightmare for the city, but it also presents a fabulous opportunity for Seattleites to take a second look at the shops in their own backyard in an effort to support small business owners in their neighborhood. There are many independently-owned businesses that will be hit hard during the #realign99 project, and many of them can't count on e-commerce alone to float them through the next few weeks, so if you live near Pioneer Square please consider checking out one of these cool local businesses. BONUS: Every single one of these shops listed below is woman-owned.

flora & henri
Stop in at General Porpoise for a donut before heading to flora & henri to discover new arrivals for the season. flora & henri stocks a beautiful assortment of global brands for men, women, kids, and home. flora & henri was established in 1998 when founder Jane Hedreen opened her first store in Seattle selling exclusively childrenswear that she designed in-house. Since then, the private label assortment has grown and the store has expanded to include merchandise for men, women, and home.
401 First Ave. S. Seattle, WA 98104 (corner of 1st and Jackson)

Velouria
Self-described as a small Seattle shop "chock-full with U.S. and Canadian-made goods", Velouria carries apparel, accessories, apothecary items, and even clothing for kids in their Pioneer Square shop. I'm a fan of the Claw's Out Polish, which seems perfect for the Women's March on Saturday, and I also like the assortment of ceramics. Stop by and make a discovery of your own.
145 S. King St. Seattle, WA 98104

Clementines
Founder Linda Walsh is known for stocking a fabulous assortment of shoes and apparel from a mix of established and emerging designers, but shoppers of Clementines will also find an amazing assortment of vintage merchandise and home decor from their sister shop downstairs, Swan Dive. It's a two-for-one shopping experience and it is not to be missed.
310 Occidental Ave. S. Seattle, WA 98104

Drygoods Design
Creatives who are looking for inspiration will enjoy a visit to Drygoods Design to check out their selection of fabrics, cards, tote bags, gifts, and craft supplies. They even offer a range of sewing classes for beginners who are interested in learning the craft. I'm a fan of the cotton/linen space fabric in stock right now, but if you can't sew that's ok too, you can just shop instead.
301 Occidental Ave. S. Seattle, WA 98104

Fresh Tangerine
This sweet shops sells delicate jewelry that is lovingly made by hand right in Pioneer Square. The minimalist style of each design is very Pacific Northwest-friendly and the price point is just right too.
89 Yesler Way Seattle, WA 98104

Speaking of Pioneer Square, this would also be a fantastic opportunity to share the news that Jujubeet, Seattle's favorite juice bar and healthy eats cafe, is moving in to the neighborhood next month. They're taking over the old Taco Del Mar location at 1st and Yesler and introducing a new menu. Stay tuned for grand opening details!

Happy Shopping and thanks in advance for keeping it local!



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