The Cura Co. has unveiled a new limited-run apparel collection designed to offer fashion fans ethically-made wardrobe pieces that will effortlessly transition from season to season. The 13-piece Hanae Collection, co-created in Cambodia with Cura’s zero-waste production partners, was made using pre-consumer textile waste that would otherwise have gone unused. Each piece embraces a slow fashion ethos and can be styled in multiple ways to create a variety of looks. The goal of the Hanae collection is to provide timeless foundation pieces for a sustainable wardrobe.
“We are committed to mindful, ethical fashion,” says Cura Co. founder Kiko Eisner-Waters, “The Hanae collection is designed to be seasonless and will be released with rolling drop dates that reflect and embrace our vision for the future of fashion that takes into account both people and the planet.”
“We are committed to mindful, ethical fashion,” says Cura Co. founder Kiko Eisner-Waters, “The Hanae collection is designed to be seasonless and will be released with rolling drop dates that reflect and embrace our vision for the future of fashion that takes into account both people and the planet.”
Five of the thirteen styles from the Hanae Collection are available now in multiple colorways and fabrications. New styles from the line will be released periodically throughout the season. By embracing a slow fashion production schedule that intentionally pivots from the traditional fashion calendar, The Cura Co. is leading with its commitment to ethical and sustainable fashion. Each piece was designed in Seattle and handmade in Phnom Penh, Cambodia at a female-founded, woman-owned production facility. The partnership is a true collaboration with talented makers who specialize in their craft. The size-inclusive, versatile range includes jumpsuits, dresses, tunics, and pants.
About The Cura Co.
The Cura Co. is a one-stop shop for conscious living. Founded by fashion industry veteran Kiko Eisner-Waters in 2019, Cura helps simplify your values-based lifestyle by making it easier to shop from a curated mix of ethical brands. Deeply rooted at the intersection of beauty, art, equity, and impact, CURA provides an intentional connection between producer and consumer. Female-forward with social justice at the core of its model, The Cura Co. is more than just a brand - it’s a conscious lifestyle. Learn more at thecuraco.com.
About The Cura Co.
The Cura Co. is a one-stop shop for conscious living. Founded by fashion industry veteran Kiko Eisner-Waters in 2019, Cura helps simplify your values-based lifestyle by making it easier to shop from a curated mix of ethical brands. Deeply rooted at the intersection of beauty, art, equity, and impact, CURA provides an intentional connection between producer and consumer. Female-forward with social justice at the core of its model, The Cura Co. is more than just a brand - it’s a conscious lifestyle. Learn more at thecuraco.com.
The Cura Co.
2407 E. Union St. #D
Seattle, WA 98122
Hours
Tues. - Sun.
11 a.m. to 5 p.m.
Photo credit: Jessica Garcia
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