Apr 28, 2014

Shopbop.com launches Born Free collection in partnership with Vogue

For those that think fashion is frivolous, think again. Shopbop.com just launched a collection of Born Free merchandise in partnership with Vogue and the CDFA that aims to end mother-to-child HIV transmission by 2015.

22 designers, all mothers themselves, were enlisted to design exclusive products for the campaign including Victoria Beckham, Rachel Roy, Miuccia Prada, Ivanka Trump, Diane von Furstenberg, Stella McCartney and Tory Burch among others. Each designer was asked to incorporate two custom prints by Kenyan artist Wangechi Mutu into their designs.  Price points range from $39 for a baby bib designed by Gisele Bundchen up to $245 for a Marchesa party dress. 100% of the sale proceeds will go to support the cause.

Every year over 200,000 children are born with HIV in sub-Saharan Africa. 98% of the cases are totally preventable with just one pill a day taken by mothers to avoid transmission during pregnancy, childbirth and breastfeeding. Half of children who do not receive proper treatment for HIV will die before the age of two. Prevention can be achieved and Born Free is on a mission to see a generation of children born HIV free. Please shop the collection on Shopbop.com to show your support!


The MAC AIDS Fund will match up to $500,000 of Born Free donations. If you're looking of a Mothers Day gift that will also help a worthy cause, you've found it. During the month of May you can also support the Born Free campaign by purchasing a subscription to any Conde Nast title and 100% of the proceeds will be donated directly to Born Free. 


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