May 10, 2019

Fashion Calendar: Prairie Underground Sample Sale


The infamous Prairie Underground Sample sale will be held in Seattle June 1-2 at the Prairie Underground warehouse in Georgetown. Shoppers will find samples from the archives, prototypes that never made it to production, and styles from last season at 50-70% off retail prices. Sizes range from XS-XXL and new inventory will be added each day. This is a fabulous opportunity to get your hands on Prairie Underground tops, dresses, denim, sweatshirts, and outerwear that are made with love right here in Seattle.

Founders Davora Lindner and Camilla Eckersley are currently working on their 60th collection for the brand. The duo is committed to keeping production in the Pacific Northwest by using a mix of sewing contractors and in-house production teams to provide meaningful employment and maintain visibility within the supply chain.

Prairie Underground is conceived as a modern uniform for everyday wear. Created in homage to romantics and iconoclasts, the brand is inspired by artists, activists, and musicians. The garments are comfortable, durable, and designed to complement all ages and body types.


What: Prairie Underground Sample Sale

When: June 1 - June 2

Where: Prairie Underground 940 S. Harney St. Seattle, WA 98108
* Parking and entrance around back on Vale St. 

Time: 10 a.m. - 4 p.m.

Follow along on Instagram @prairieundergound.


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Apr 30, 2019

5 things to know about the new style exhibit at MOHAI


The wait is over and Seattle finally has a chance to share its style story with the world! The MOHAI Seattle Style: Fashion/Function exhibit opens to the public on Saturday, May 4th and will be on view until October 14th. The exhibit features fashion that was made, worn, and styled in Seattle from the mid-1800s to the present. Curated by MOHAI's Collection Specialist for Costumes and Textiles Clara Berg, the exhibit is informative, exciting, and will likely disrupt any preconceived notions you may have had about Seattle fashion.

"Seattle has a rich history of clothing makers and style leaders," said Berg. "Outdoor gear, casual wear, and grunge are connected to key parts of our history and had a national and international impact. There are many stories of high fashion in Seattle as well - people who wore it, stores that imported it, and designers who made it."

Highlights of the exhibit include a chevron print hostess dress circa 1971 that was sold by Seattle retailer John Doyle Bishop, a green wool ski jacket circa 1948 made by the Seattle Woolen Company, a silk Schiaparelli butterfly print evening gown made in Paris and worn in Seattle around 1937, a pair of 1994 Union Bay short overalls, Tommy Bahama Hawaiian print shirts, and even a beanie and sweater worn in the early 90s by Kurt Cobain of Nirvana.

The exhibit is accompanied by a companion book which was edited by Berg and features a forward by Seattle-based fashion designer Luly Yang. In the book, you'll find an overview of each thematic section of the exhibit along with the stories that bring each piece to life. Eager fashion fans will get to dive deeper into the stories of treasured Seattle brands like Filson, REI, Nordstrom, and Eddie Bauer, while also learning about some of the contemporary brands in the city like Buki, who is best known for its innovative fiber technology.

Sponsors of the exhibit include Nordstrom, Eddie Bauer, ArtsFund, Seattle Office of Arts & Culture, and more. Here are 5 things you need to know about the new exhibit opening to the public on Saturday, May 4th.

#1 - The exhibit was the brainchild of curator Clara Berg
Clara recognized that people often dismissed Seattle fashion or questioned its existence altogether, but her role as Collections Specialist for Costume and Textiles provided her with rare insight into the museum's archive of over 30,000 garments, accessories, and flat textiles. She knew Seattle was long overdue to tell its style story and that motivated her to bring this exhibit to life.

#2 - The exhibit was a group effort
Over 30 members of the Seattle fashion community shared their unique fashion insight with MOHAI over the past year as part of the advisory committee for the exhibit. The group included Jill Donnelly of Baby & Company, designer Suk Chai of SCHAI, Davora Lindner of Prairie Underground, Colin Berg of Eddie Bauer, and more.

#3 - The companion book is a must-have
I can't say enough good things about the hardcover companion book that accompanies the exhibit. Written by Clara Berg with a foreword by Luly Yang, this book covers Seattle fashion in a way its never been explored before. There are so many interesting stories featured in the book that truly help readers understand Seattle's signature style and how it's evolved into what it is today.

#4 - The fashion programming is really good
The museum has curated an epic line-up of programming to support the exhibit including lectures on ethical fashion, new Behind the Seams events hosted by curator Clara Berg, 30-minute Seattle style tours, a fashion show featuring the work of student designers at Seattle Pacific University, a full Seattle style month in September, and more. View the full MOHAI calendar of events here.

#5 - This exhibit is helping to change the narrative about Seattle fashion
As someone who's been blogging about the Seattle style scene since 2008, I am SO EXCITED to see this exhibit finally come to life. We have so much to celebrate and be proud of. The fact of the matter is, we have contributed so much to the global style scene by being exactly who we are: innovators and rule breakers.

MOHAI is located in Seattle's South Lake Union neighborhood at 860 Terry Ave. N. Learn more about the style exhibit here.
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Apr 24, 2019

5 reasons to attend the Gossip & Glamour Style Summit


Tickets are ALMOST gone to the 4th Annual Gossip & Glamour Style Summit taking place May 14th at MOHAI. It has been a true honor producing this event over the past four years to help bring the style blogging community together in real life and I can tell you first hand, you don't want to miss this amazing, only-happens-once-a-year event. Yes, I'm partial, but as someone who has been blogging in the Seattle market since 2008, I can tell you that this event is unlike anything you've experienced before because it's hyper-local and incredibly focused on market-specific tips, techniques, and strategies for growth.  This is the only fashion event in Seattle that brings the blogging community offline for a full day of connection and community-building to talk about what really matters, in real time. It was hard to narrow down the list, but here are the top 5 reasons you need to attend the Gossip & Glamour Style summit this year:

#1 - The line-up of speakers is amazing
This year we focused heavily on building a diverse group of panelists who could each chime in with their own unique point of view and experience. The line-up includes Melody Todd of Honest Chatter, Lestraundra Alfred of The Balanced Black Girl, April Pride Of Like Minds, Liz Kang Yates of K Banana, social media strategist and photographer Karla Melgarejo, banker and photographer Masoud Torabi, fashion consultant Jessica Couch of Luxor and Finch, Brittany Hicks of Girls in Fashion and Tech, Youtuber Monica Church, style blogger Tiffany Ishiguro, retailer Moorea Seal, Andrew Hoge of Seattle magazine, and Ayla Hopkins of Voda Health. We are also extremely excited to feature Clara Berg of MOHAI who curated the Seattle style exhibit opening to the public on May 4th.

#2 - We get to talk about fashion all day long
If you think there's no fashion community in Seattle, this event will happily prove otherwise. We've had countless industry professionals attend over the years and they all come back to tell us, "I finally found my people at the Style Summit!"

#3 - The panelists are honest and unfiltered
At the Style Summit, you won't find people reading from scripts to stay "on message", instead, you'll find real people taking a deep dive into subjects that matter most. This year we added a panel on mental health for creatives so that we can have an honest conversation about the highs and lows of blogging. I can't tell you how many times bloggers have come to me in despair because they're upset about the Instagram algorithms or they feel like they can't keep up with their peers on social media. Or worse, they can't find a healthy balance between their online personas and their real life. This is what we sign up for when we embark on our blogging journey and we should all be establishing boundaries in order to preserve our sanity.

#4 - You'll be in the room with key fashion industry players who are open to partnerships and collabs
If you want to get strategic about how to build your fashion brand or business, this is the event for you. The Gossip & Glamour Style Summit draws a unique mix of fashion industry professionals, influencers, and brands who are all doing amazing things in the community and this is your chance to network with them.

#5 - We're offering flexible ticket options this year
Look, we get that a mid-week, daytime fashion event is hard to swing if you have a traditional 9-5 job. (Even though we all know that Tuesday, May 14th might be the day you *happen* to call in sick.) That's why, for the first time ever, we're offering flexible ticket options so that guests can attend in the morning, afternoon, or all day.

I hope you'll join me for an amazing day of insight and inspiration on May 14th at MOHAI! We're going to start off with an overview of the Seattle style exhibit with Curator Clara Berg and end with a Future of Fashion panel hosted by Andrew Hoge of Seattle magazine. It's going to be a full spectrum day of fashion. Get your ticket now! Oh, and if that's not enough to convince you, just check out some of these amazing photos captured by photographer Vivian Hsu from last year's event at W Bellevue.








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The Women of Color FashTech Brunch is coming to Seattle


Let's talk diversity and inclusion in the fashion industry, shall we? First of all, I had the BEST time at the Women of Color FashTech Brunch in New York during Fashion Week. The experience allowed me to be fully immersed in a conversation that covered everything from how to carve out career pathways for women of color in tech, to what is really means to embrace cultural diversity in the workplace. The conversation was raw, unfiltered, and incredibly inspiring. I'm thrilled to announce that I'm part of the team that is helping to bring this fabulous event to Seattle, May 18th at W Bellevue. The #powerbrunch will be part of the W Hotels What She Said event series and feature a variety of female thought-leaders including Brittany Hicks of Girls in Fashion & Tech, Jessica Couch of Luxor and Finch, Brandy Brown of Marabou Design, and Amy Newton, Head of Fashion Partnerships at Amazon. The event will include a fireside panel discussion, brunch, brand activations, and more.


Tickets are $40 and include a 3-course brunch, morning coffee + mimosas, access to the panel discussion, and post-event brand activations and networking. Click here for tickets.

What: Women of Color FashTech Brunch
When: Saturday, May 18, 2019
Where: W Bellevue
Time: 10 a.m. to 12 p.m.
Tickets: $40 via Eventbrite
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Apr 23, 2019

Amour Vert is opening a new store at University Village


Sustainable fashion brand Amour Vert is opening its first store in the Pacific Northwest at University Village on Friday, April 26, 2019. Based out of San Francisco, the company currently operates 7 stores in the U.S. and plans to open 6 additional locations this year. The product mix at the Seattle store includes knit tees, silk dresses, organic denim, recycled leather jackets, eco-friendly Veja sneakers, handmade jewelry, and more.


For newbies to the brand, Amour Vert is deeply committed to sustainable practices and does 97% of the apparel production for its clothing line in the Bay Area. The company is focused on employing fair labor practices to ensure transparency within the supply chain and believes in only producing limited quantities of each item to eliminate excess waste. Amour Vert works directly with mills to pioneer new, eco-friendly fabrics, and believes in working hard every day to create a healthier planet for future generations. In fact, for every purchase of an Amour Vert tee, a tree is planted in North America in partnership with American Forest. To date, the company has helped plant over 200,000 trees.

The new Amour Vert store is located next to glassybaby at University Village at 2625 NE Village Lane. Doors open to the public at 9:30 a.m. on Friday, April 26th.



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Mar 4, 2019

Beet World's Spring 2019 Collection is Here


If you though the debut collection for Beet World was good, wait until you see what's new for spring/summer 2019. Founder Ashima Singhal was inspired by flower-filled meadows, outside adventures, and the lure of endless summer days. The entire collection is made from 100% natural fabrics that are durable, soft on the skin, and easy to clean. 




The new collection features easy dresses, flowy tops, linen shorts, and cotton skirts, each bearing beautiful design details. Highlights include the Briar Dress (pictured above) which features a miniature floral print and peter pan collar, the embroidered Rosie Dress which is perfect for parties or play time, and the Hazel top (available later this month) which pairs perfectly with denim shorts. View the full Spring/Summer lookbook here


I'm a big fan of this brand and look forward to watching it evolve over the next few years. The styling is gorgeous and everything in the collection is priced at $50 and under. My daughter has several dresses from the fall collection and they continue to be some of her favorite garments to wear. Shop the full collection online at www.beet-world.com


You may also notice a familiar face if you visit the Beet World website. My daughter London (pictured in the top banner) is featured in their spring/summer campaign and had a great time on the photoshoot modeling clothes for this fabulous local brand. (Shown above left to right: Layla Dress, available in sizes 2T-12Y and the Lucy Wrap Dress, available in sizes 2T-12Y)
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Feb 22, 2019

Shop & Dine to Make A Difference March 8-10 at University Village


Shop & Dine to Make A Difference and help raise critical funding for Seattle's Ronald McDonald House March 8-10 at University Village. For a $25 donation, guests will receive a Shop & Dine card redeemable for 25% off purchases at participating restaurants and retailers, all weekend long. Since 2004, University Village has helped raise more than half a million dollars for charity partners in the Pacific Northwest through this event. Guests can purchase Shop & Dine cards in advance online or by visiting participating retailers and restaurants March 8-10.


This year the list of participating stores is amazing! The line-up includes Follain, Aritzia, Joie, J. Crew, Scotch & Soda, CB2, Anthropologie, Free People, Mercer, FrogLegs, and more. Restaurant partners include Piatti Ristorante & Bar, Trophy Cupcakes, Rachel's Ginger Beer + Ma'ono, Eureka!, and more. View a full list of participating businesses here. This is a great opportunity to shop for spring must-have's and dine with friends at participating U Village restaurants, all while supporting a very worthy cause. 


In addition to deals on shopping and dining, University Village is also offering free valet parking throughout the weekend. Retailers will also get involved by hosting special in-store events, social media contests, and giveaways around the property. 

When: March 8-10, 2019

Where: University Village 2623 University Village St. Seattle, WA 98105

Why: To help raise funds for the Seattle Ronald McDonald House

Get the card: Purchase a Shop & Dine card at participating retailers or buy in advance online 
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Feb 20, 2019

Event Recap: Women of Color FashTech Brunch in NYC


During New York Fashion Week I had the opportunity to head to Manhattan and help with the marketing and PR efforts for a very special Women of Color FashTech Brunch produced by three incredible boss babes including Brittany Hicks of G.I.F.T., Jessica Couch of Luxor and Finch, and Ellie Zambrano of Geek of Chic. Brittany and I connected last year when she spoke on the "Future of Fashion" panel at the Gossip & Glamour Style Summit and I immediately fell in love with her energy and enthusiasm for creating pathways into the fashion industry for women of color through careers in technology.

The New York event provided a platform for women working in fashion, tech, and media, to discuss a wide range of relevant topics including diversity, inclusion, community-building, and the need for companies to create better pathways for women of color to advance in their careers. Panelists included Uzumna Udeh, Senior Finance Analyst of Global Markets for ASOS, Kelly Stickel of the retail consultancy firm Remodista, C-Suite Coach Founder Angelina Darrisaw-Cheeks, and Jessica Couch of Luxor and Finch, who also co-produced the event.


I was struck by the openness and honesty of the women of the panel. They each shared personal stories about the challenges experienced thus far in their careers and the obstacles that remain as they move up the corporate ladder. The discussion covered a variety of topics including the spending power of women of color, the importance of being authentic in business environments, and why it's critical that industry stakeholders support efforts to advance inclusion and diversity within their organizations. The conversation also touched on the importance of mentorship for women and the need for strategic community-building across industries.

Jessica Couch of Luxor and Finch spoke about the need for brands to be more inclusive when it comes to sizing. Fit issues run rampant in the fashion industry and the non-standard sizing market is now a $22 billion dollar industry, leaving a large portion of business on the table for brands who extend their size ranges to include women of all body shapes. Efforts to address this by fashion brands would also reduce e-commerce returns due to poor fit issues, which would ultimately help make strides toward sustainability efforts in the industry.


Kelly Stickel of Remodista discussed the need for companies to embrace diversity and inclusion as more than just buzz words. "Brands need to truly make an effort to hire and retain diverse talent," she added. Uzunma Udeh of ASOS spoke about the challenges that women of color face when they are the minority within their organization. In addition to lacking strong support networks, there is also the reality that professional mentors can be hard to find and that opportunities for advancement are not equally distributed. "It's hard to be yourself when you feel like you have so much to prove," says Udeh, "It's important for people who have access to change to be a resource and a voice for those that may not have one."


Angelina Darrisaw-Cheeks of C-Suite Coach spoke about the need for companies to make meaningful investments in communities of color. She also called for greater transparency, urging women to share their stories of how resources given by companies have made a difference in their lives, whether it's sponsoring an employee to attend a networking lunch, or simply giving them access to professional development resources. Angelina also spoke about the dangers of conformity, stating that "Every time you change who you are to fit into a room, you're telling the women who are following in your footsteps that they too have to change who they are. You are enough." That statement really hit home for me.  It was a stark and important reminder to be myself, regardless of where I am, or who is sitting across the table from me.

Guests of the event enjoyed a 3-course brunch, signature cocktails hosted by Hennessy, swag bags, and strategic networking opportunities both before and after the brunch. Sponsors included MouthMedia Network, Brutzkus Gubner, Geek of Chic, Gossip & Glamour, Amazon, Remodista, and more.

This event was incredible from start to finish. The energy in the room was contagious and it was clear that the brunch was relevant, timely, and beautifully executed by the production team. My goal is to help bring the Women of Color FashTech Brunch to Seattle later this year so that we can continue to have meaningful conversations about diversity and inclusion. Please stay tuned for more info and let me know who YOU want to see on the panel. In the meantime, I invite you to check out the full photo gallery from the event on Facebook.

Photo credit: Jajuan Burton

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Jan 25, 2019

Thompson Seattle announces Wellness Wake-Up event with Claire Fountain


Thompson Seattle is hosting a special Wellness Wake-Up event on Saturday, February 2nd and tickets are going fast. The event will feature an hour-long yoga session with New York-based celebrity instructor Claire Fountain, followed by brunch in The Nest, and a panel discussion about modern health and wellness featuring Moonlit Skincare co-founder Stephy Kim, Seattle designer and fitness expert Kate Mensah, and Sutra Co-founder Ashley Strommen. The morning will also include complimentary B12 shots from Bella Fiore Organic Med Spa, cold-pressed juices by Healeo, refreshments by Vita Coco, and tastings from Ketel One Botanicals. The event runs from 8:30 a.m. to 12:30 p.m. and tickets can be found here.

If you've decided to focus more on your overall health and wellness in 2019, this is the perfect event for you. I'm already a big fan of Moonlit Skincare so I'm eager to hear more from Stephy Kim about how she finds balance in the chaos of life. I've also had the opportunity to connect recently with Kate Mensah and her energy alone will make you want to find time in your busy day to come back to center and focus on what really matters.

Thompson Seattle is located at 110 Stewart St. Seattle, WA 98101. Follow along on Instagram @thompsonseattle.
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Fashion Field Trip: Scout & Molly's Ballard


When I started doing fashion field trips a few months ago I had no idea the concept would be so well-received in the Seattle fashion community. In our latest video, we meet up with Youtuber Monica Church to check out Scout & Molly's in Ballard. Join us as we meet store owner Nikki Harpster, talk about their upcoming 1-year anniversary, and explore the selection of women's apparel and accessories, organized entirely by color. The shop carries brands you already know and love including ASTR, Free People, Cupcakes and Cashmere, and DL1961 denim. It was the perfect #shoplocal experience and it even involved a very cute shop dog.



Shop Scout & Molly's online or in person at 5317 Ballard Ave. NW Seattle, WA 98107. You can also find this adorable local boutique on Instagram @scoutandmollysballard. Tell them we sent you!
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Jan 24, 2019

K Ba-Nana launches website + announces closure of pop-up


Seattle brand K Ba-Nana has finally launched a website and you can now shop for all your favorite k-beauty products online without ever having to leave the house. If you have yet to visit their pop-up at University Village, your last chance to check it out is this weekend. After that, K Ba-Nana will be online only under later this spring when they open a permanent location somewhere in Seattle. In the meantime, you can peruse the website for all your favorite skincare, serums, face masks, beauty accessories, and gifts. The pop-up officially closes on Sunday, January 27th. Follow along on Instagram @hellokbanana.




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Jan 17, 2019

5 shops to visit in Pioneer Square during the Viaduct Closure


The viaduct closure may be a traffic nightmare for the city, but it also presents a fabulous opportunity for Seattleites to take a second look at the shops in their own backyard in an effort to support small business owners in their neighborhood. There are many independently-owned businesses that will be hit hard during the #realign99 project, and many of them can't count on e-commerce alone to float them through the next few weeks, so if you live near Pioneer Square please consider checking out one of these cool local businesses. BONUS: Every single one of these shops listed below is woman-owned.

flora & henri
Stop in at General Porpoise for a donut before heading to flora & henri to discover new arrivals for the season. flora & henri stocks a beautiful assortment of global brands for men, women, kids, and home. flora & henri was established in 1998 when founder Jane Hedreen opened her first store in Seattle selling exclusively childrenswear that she designed in-house. Since then, the private label assortment has grown and the store has expanded to include merchandise for men, women, and home.
401 First Ave. S. Seattle, WA 98104 (corner of 1st and Jackson)

Velouria
Self-described as a small Seattle shop "chock-full with U.S. and Canadian-made goods", Velouria carries apparel, accessories, apothecary items, and even clothing for kids in their Pioneer Square shop. I'm a fan of the Claw's Out Polish, which seems perfect for the Women's March on Saturday, and I also like the assortment of ceramics. Stop by and make a discovery of your own.
145 S. King St. Seattle, WA 98104

Clementines
Founder Linda Walsh is known for stocking a fabulous assortment of shoes and apparel from a mix of established and emerging designers, but shoppers of Clementines will also find an amazing assortment of vintage merchandise and home decor from their sister shop downstairs, Swan Dive. It's a two-for-one shopping experience and it is not to be missed.
310 Occidental Ave. S. Seattle, WA 98104

Drygoods Design
Creatives who are looking for inspiration will enjoy a visit to Drygoods Design to check out their selection of fabrics, cards, tote bags, gifts, and craft supplies. They even offer a range of sewing classes for beginners who are interested in learning the craft. I'm a fan of the cotton/linen space fabric in stock right now, but if you can't sew that's ok too, you can just shop instead.
301 Occidental Ave. S. Seattle, WA 98104

Fresh Tangerine
This sweet shops sells delicate jewelry that is lovingly made by hand right in Pioneer Square. The minimalist style of each design is very Pacific Northwest-friendly and the price point is just right too.
89 Yesler Way Seattle, WA 98104

Speaking of Pioneer Square, this would also be a fantastic opportunity to share the news that Jujubeet, Seattle's favorite juice bar and healthy eats cafe, is moving in to the neighborhood next month. They're taking over the old Taco Del Mar location at 1st and Yesler and introducing a new menu. Stay tuned for grand opening details!

Happy Shopping and thanks in advance for keeping it local!



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