The Stock List: Sway & Cake

Heading downtown for a little retail therapy? Don't miss Seattle boutique Sway & Cake located on sixth avenue  next door to Nordstrom. Here's a peek at what's in stock now! Happy shopping!

Paros Blue and White Tunic by Sam & Lavi, $116

Kendall cotton lace shorts by Tart, $106

Ritual Maxi by Bless'ed are the Meek, on sale now for $90

Patricia Textured Jacket by Greylin, on sale now for $110

Harrison Silk Shorts by Rory Beca, on sale for $116

Roll on perfume by Miss Marisa, $72

Sway & Cake fans can also find fashion inspiration on Pinterest.com/Swayandcake. 

Sway & Cake

1631 Sixth Ave. 

Seattle, WA 98101

On Twitter @Swayandcake

Tickets going fast to 3rd Annual Wine, Women & Shoes Event

VIP tickets are going fast for this year's Wine, Women & Shoes event taking place at the Four Seasons Hotel on Thursday, May 2nd, 2013. The Seattle Children’s Home invites women to slip into their stilettos and kick up their heels with their “sole sisters” for an evening of fashion and compassion. The evening will feature a multi-designer marketplace featuring local designers like Lina Zeineddine, local boutiques including Sway & Cake and The Finerie, plus apparel and accessories from Neiman Marcus. Guests will enjoy wine tasting from the region’s top winemakers including De Lille Cellars, O Wines and Woodhouse Wine Estates. . 

As an exciting new addition to this year’s event, the team at Neiman Marcus will wow VIP guests with a runway fashion show during an exclusive preview hour from 4:30 to 6 p.m. VIP guests will get early access to marketplace must-haves, sip sparkling wine as they mix and mingle, plus, they'll walk away with a swag bag valued at over $400. Event Emcee Duell Fisher of Team Photogenic will serve as the official “shoe judge” awarding special gifts to guests for the “Best in Shoe” contest, for which, guests are encouraged to impress by wearing their sassiest shoes. Speaking of shoes, one lucky VIP guest will win a pair of Manolo Blahnik stilettos courtesy of Neiman Marcus. Get your tickets now! 

What: 3rd Annual Wine, Women & Shoes Event

When: Thursday, May 2nd, 2013

Where: The Four Seasons Hotel 99 Union St. Seattle, WA 98101

Tickets: Range from $125-$2500 

Tickets are on Sale now for the 3rd Annual Wine, Women & Shoes Event

Stylish Seattleites are gearing up for this year's Wine, Women & Shoes event taking place at The Four Seasons on May 2nd. In recognition of “National Mental Health Month” and “Children’s Mental Health Awareness Week” taking place May 5th through the 11th, the Seattle Children’s Home invites women to slip into their stilettos and kick up their heels with their “sole sisters” for an evening of fashion and compassion. The evening will include a multi-designer fashion marketplace featuring Lina Zeineddine, Neiman Marcus, Sway & Cake, The Finerie and more, wine tasting from the region’s top winemakers including De Lille Cellars, O Wines and Woodhouse Wine Estates, charming “Shoe Guys” that will tempt guests with styles ranging from platforms to peep-toes on their silver platters, and delectable nibbles from local chef Kerry Sear and his culinary team at ART Restaurant. 

As an exciting new addition to this year’s event, the team at Neiman Marcus will wow VIP guests with a runway fashion show during an exclusive preview hour from 4:30 to 6 p.m. Those who purchase one of these limited tickets will sip sparkling wine while indulging early in marketplace must-haves before taking home a swag bag filled with items valued at over $400. Event Emcee Duell Fisher of Team Photogenic will serve as the official “shoe judge” awarding special gifts to guests for the “Best in Shoe” contest, for which, guests are encouraged to impress by wearing their sassiest shoes.

The event will also feature a limited silent auction with one of-a-kind items as well as fantastic bottles of wine and wine trips. Guests may participate in a prize drawing for the key to the “Ultimate Closet” valued at over $10,000 in goods and services. All event guests will want to dress to impress as Team Photogenic captures their fashion in action “paparazzi” style. All proceeds from the event will support Seattle Children’s Home and their mission to help children and families by providing comprehensive mental health & developmental services. Event tickets start at $125 and group packages are available. 

Seattle Fashion Directory

Last update: August 2013

Navigating the style scene is easy when you know where to shop. Here's the inside scoop on Seattle's best designers, boutiques and e-commerce sites. Whether you're a tourist, a local or newbie to the Emerald City we hope you'll discover a hidden gem in our Seattle fashion directory. Happy Shopping!

Queen Anne Dispatch
This one-stop-shop located at the top of Queen Anne hill has everything that a girl in the city could possibly want including apparel, accessories, shoes, handbags, cards, stationary, gifts, nail polish and even lingerie! Featured brands include Toms, French Connection, Hanky Panky, butter LONDON, Mavi, Bleulab Denim and more. The staff is friendly and they even offer complimentary gift wrapping to make special occasions completely stress-free.  Take advantage of in-store shipping to send gifts anywhere in the world.
Website: www.queenannedispatch.com
Address: 2212 Queen Anne Ave. N. Seattle, WA
Twitter: @QADispatch

The Finerie

Since opening in 2006, The Finerie has been outfitting sophisticated Seattleites in brands like Abi Ferrin, Desigual, Yoana Baraschi and more. Owners Tanya and Michael host regular trunk show and in-store events so be sure to visit the store blog for details. 

Website: www.thefinerie.com

Address: 1215 First Ave. Seattle, WA

Twitter: @TheFinerie

Sway & Cake

Shop this friendly downtown boutique to find trendy apparel, accessories, shoes and handbags. Seattle fashion mavens hang out at Sway to shop, dish about their love lives, swap the latest gossip, or simply hang out in what feels like their best friends fabulous closet. Featured brands include Current Elliot, Goddis, Rory Becca, Janessa Leone and more.
Website: www.swayandcake.com
Address: 1631 Sixth Ave. Seattle, WA
Twitter: @SwayandCake

La Ree

Bellevue's La Ree boutique brings high fashion to the Seattle's "eastside". Owner Rachael Nov regularly stocks labels like Alexander Wang, Isabel Marant, Helmut Lang, Rag & Bone, Jamie Joseph and more. Find outfit inspiration on La Ree's Facebook Fan page.  You can also sign up for the mailing list on their wesbite for invites to special events and trunk shows.
Website: www.lareeboutique.com
Address: 11 103rd Ave. N.E. Bellevue, WA Twitter: @LaReeBoutique

Horseshoe

Located in Ballard, Horseshoe boutique prides itself on providing clients with "down home" customer service. Owner Jill Andersen regularly stocks women’s apparel and accessories from a variety of contemporary brands including Kensie, Prairie Underground, TART Collections, Grayling Jewelry, Suzabelle, TOMS, and more. Check out the Horseshoe Facebook Fan page for pics of new arrivals.
Website: www.shophorseshoe.com
Address: 5344 Ballard Ave. NW Seattle, WA
Twitter: @ShopHorseshoe

Canopy Blue

With powder blue walls and St. Bart's decor, Madison Valley's Canopy Blue boutique is a whimsical fashion getaway in the city. The stock list includes Diane von Furstenberg, French Fifty, Generation Love, Linea Pelle, Theory, Rebecca Taylor, Trina Turk and more. Check the website for seasonal featured items.
Website: www.canopyblue.com
Address: 3121 E. Madison St. Suite #103 Seattle Twitter: @Canopy_Blue

Opal
With 3 locations in the Greater Seattle area there's bound to be an Opal boutique near you. Owner Shannen Wyman, a former Seattle Seahawks cheerleader, chose the name of her store based on her birthstone. Brands carried include Michael Stars, Hale Bob, True Religion and Kazia Digo. Website: www.opalboutiques.com
Address: Various locations
Twitter: @OpalBoutiques

Alhambra
Alhambra has been serving the Seattle market for over two decades providing clients with women's apparel and accessories from brands like Gary Graham, Ulla Johnson, Nicole Miller, New Scotland, Burning Torch and SW3. Located downtown within walking distance of the Pike Place Market Alhambra is easy to visit in person but with the recent addition of their e-commerce boutique you can now shop online too.
Website: alhambrastyle.com
Address: 101 Pine Street, Seattle, WA
Twitter: @AlhambraStyle

Totokaelo

Totokaelo derives from toto caelo, a Latin phrase that means "reaching to the edge of the stars." It's a fitting theme for the store and online community that began in 2003. Rather than paying attention to what others say is "in" owner Jill Wenger believe in building a tightly curated wardrobe that is reflective of personality and lifestyle. Totokaelo stocks designer labels including  Jil Sander, R13, Isabel Marant, Rachel Comey and more.
Website: totokaelo.com
Address: 1523 10th Ave. Seattle, WA
Twitter: @Totokaelo

Sell your Sole

If you dig designer consignment don't miss Belltown's Sell your Sole boutique. Owner Natalia perfectly curates an edited selection of apparel and accessories from designer brands including YSL, Gucci, Marc Jacobs, Elie Tahari and more. Sell your Sole proves that you don't have to spend a million to look like one.
Website: www.sellyoursoleconsignment.com
Address: 2121 First Ave. Ste #101 Seattle Twitter: @SellyourSoleWA

David Lawrence

Located in Bellevue at The Bravern, designer boutique David Lawrence carries apparel and accessories for men and women from brands like Versace, Hugo Boss, Herve Leger, DSquared2, Just Cavalli and Diesel Black Gold. Check the stores Facebook fan page for new arrivals, trunk shows and special events.
Website: www.david-lawrence.com
Address: The Bravern/Level 3/Bellevue
Twitter: @DavidLawrenceCo            

Butch Blum

Located in downtown Seattle, Butch Blum has been wardrobing stylish Seattleites since 1974. Inside the store you'll find sleek visual merchandising to highlight designer brands like Giorgio Armani, Allude, Fabiana Filippi, John Varvatos, Maison Martin Margiela and Moschino. For Spring '14 Butch Blum will launch a capsule collection with Seattle designer Cameron Levin.
Get live updates on the Butch Blum blog.
Website: www.butchblum.com
Address: 1408 Fifth Ave. Seattle, WA
Twitter: @ButchBlum

Marios
The story of Mario's dates back to 1960 when Mario Sr. opened his first menswear store in Portland's Lloyd Center. This is when Mario Jr. began working for his father doing everything from sweeping the floors to selling. Fast forward to 1982 when Mario Jr. opened a Seattle Mario's store on sixth avenue stocking apparel and accessories for men and women. The rest is history and Mario's has been outfitting the stylish residents and local celebs of the Pacific Northwest ever since.
Website: Marios.com
Address: 1513 Sixth Avenue, Seattle, WA
Twitter: @StyleMarios

Karan Dannenberg Clothier

Often referred to as Belltown's hidden gem, Karan Danneberg's namesake boutique has been wardrobing women with apparel and accessories to fit their lifestyle since 1997. Featured brands include Creenstone, Nicole Miller, Sympli, Rock Star Jewelry, Yoana Baraschi and SW3. Check the Facebook fan page for new arrivals and trunk shows.
Website: KaranDannenberg.com
Address: 2232 First Ave. Seattle, WA
Twitter: @KaranDannenberg

Luly Yang Couture
Award winning designer Luly Yang has been creating gorgeous couture gowns for over a decade. In addition to her store on Fourth Avenue, Luly opened a second store in Beijing in 2008. Her client list includes entertainers, politicians and fashion elite from all over the globe. Check Luly's Facebook fan page for events and updates.
Website: Lulyyang.com
Address: 1218 Fourth Ave. Seattle, WA
Twitter: @LulyYangCouture

Mercer

Founded by Karen Bonomo in 2003, Mercer offers contemporary apparel and accessories for women from brands like Paige Premium Denim, Cynthia Vincent, J Brand, Monroe, Tart and Citizens of Humanity. With locations in University Village and Sammamish, there's a Mercer store near you and sales girls ready to help you shop for everything you need. Join the VIP loyalty program for special perks and discounts!
Website: Mercerstore.com
Address: Various locations
Twitter: N/A

Show Pony
Fremont-based boutique Show Pony is both chic and eclectic offering women a wide range of apparel, accessories, jewelry, shoes and gifts. Featured brands include Revival Ink, Prairie Underground, Eric Michael, Daly Bird and Aubrey Summers.  In addition to regular merchandise Show Pony also has an in-house consignment boutique for shoppers to pursue the "thrill of the chase".
Website: www.showponyboutique.com
Address: 702 N. 35th St. Seattle, WA
Twitter: @ShowPonySeattle

Madina Vadache

Originally from Russia, couture designer Madina Vadache moved to America and opened her own store in Bellevue in the 1990’s. Madina Vadache is devoted to celebrating the art of fashion and offers sophisticated women’s apparel in a variety of categories including evening and bridal wear. Website: www.madinavadache.com
Twitter: @MadinaVadache

Vian Hunter House of Fashion 
NBC Fashion Star and Seattle designer Lisa Hunter uses luxurious fabrics to make beautiful, vintage-inspired clothing for women. Her entire line is made in the U.S.A. and is sold through her boutique, Vian Hunter House of Fashion located in Madison Valley. Stop by to see the collection and meet the designer in person.
Website: http://www.vianhunter.com
Address: 2814 E. Madison St. Seattle, WA Twitter: @LisaVianHunter

Olivine Atelier

Seattle-based online perfume bar Olivine Atelier lets women shop from a series of scents that are hand-crafted right here in the U.S. Can't decide? Olivine Atelier offers a special package of 2ml fragrance samples to make it easier to pick! Get free shipping on orders of $50 or more and get good karma points too! 5% of every sale goes to Every Mother Counts, a campaign founded by Christy Turlington to end preventable deaths caused by pregnancy and childbirth around the world.
Website: www.shopolivine.com
Twitter: @_Olivine

Blue Luna

Located in Kirkland, Blue Luna offers women contemporary apparel straight off the runways of Paris, Milan and Barcelona. Featured designers include Cop.Copine, Axara, Save the Queen and Isabel de Pedro. Check the website for Blue Luna Fashion videos and special events.
Website: www.bluelunafashion.com
Address: 127 Lake St. S. Kirkland, WA
Twitter: @BlueLunaFashion 

Bag, Borrow or Steal
When Jennifer Hudson wowed Sarah Jessica Parker with her patchwork Louis Vuitton rental in the first Sex & The City movie, Bag Borrow or Steal became a household name. Located in Seattle, the designer handbag, accessory and jewelry rental site brings luxury fashion to the masses. 100% of the items on the site are verified for authenticity and the site regularly stocks on-trend pieces from designers like Gucci, Prada, Louis Vuitton and more.
Website: www.bagborroworsteal.com
Twitter: @BagBorrowSteal      

Blue Nile

Founded in 1999, Seattle-based Blue Nile has grown to become one of the largest online retailers of certified diamonds and fine jewelry. Blue Nile offers high quality diamonds that are certified by the most respected independent diamond grading labs in the world. On their site you'll find engagement and wedding rings, jewelry, gifts and even the ability to design your own custom jewelry. Every order is shipped free, guaranteed and returnable within 30 days. Website: www.bluenile.com
Twitter: @BlueNileDiamond

Baby & Co. 

Baby & Co. opened it's doors in 1978 as the brainchild of Baby and Uri Burstyn. Known for carrying fashion forward brands before they hit the mainstream, Baby & Co. stocks brands like Frank and Lu, Yoshi Kondo, Malene Birger, Faliero Sarti, Elemente Clemente, and more. Current owners Jill & Wayne Donnelly use the streets of Paris, Copenhagen and other fashion capitals around the globe to search for trailblazing designers whose commitment to quality and creativity match their own. 

Website: www.babyandco.us

Address: 1936 First Ave. Seattle, WA

Twitter: @ShopBabyandCo 

Rock Star Jewelry 

Rock Star Jewelry is a Seattle-based company that creates handmade one-of-a-kind precious and semi-precious jewelry. The line, designed by local artisan Martha Driver, has been featured on the cover of Seattle magazine and graced the runway of shows like Project Red Dress, Fashion First, LA Fashion Week, Vancouver Fashion Week and more. The entire line of necklaces, earrings and bracelets are colorful and stunning making them great to give- or receive.
Website: www.rockstarjewelry.com
Address: Check the website for current stockists
Twitter: @RockStarJewelry

This Week's Seattle Fashion Calendar

So many events and so little time. Here is a quick list of this week's Fall Fashion Events to help you plan out your week.

*November 15th- Last day of the 26th Annual Goodwill Glitter sale! It’s for a great cause and you just might find a hidden treasure! Click here.

*November 15th- The West Seattle Fashion Brunch and runway show at Shadowland featuring fashion from Sweetie & Carmilia’s. For more info click here.

*November 18th- SPUN and Jesica Milton host an evening of wine, light appetizers and shopping at Hotel Max from 5-8pm. This is a great opportunity to pick up some local clothing for those on your holiday list and get a chance to preview SPUN’s newest collections before it hit stores. Click here for more info.

*November 19th- Join La Rousse for a holiday bazaar featuring kaarskoker, Lit, and Piano Nobile Home. All four retailers will be offering discounts of 20-30% so get ready to start your holiday shopping early! Doors open at 10am. 
Warm spirits served from 5p-8p. The event will be held at Lit, 1906 Prospect St. E. For more info, click here.

*November 19th- Calidora’s Anniversary Party from 6-8pm at the Downtown Calidora Skin Clinic. Enjoy complimentary make-up touch ups by MAC trained artists and see the latest holiday colors and trends! Plus get tons of discounted prices on Calidora’s best selling skincare packages. Space is limited. RSVP to nwright@calidora.com

*November 21st- Sway & Cake is hosting a Genetic Trunk Show in store from 12-6pm. For more info click here.

*November 21st- Join The Industry for a holiday soiree to benefit Seattle’s Union Gospel Mission. Bring in a gently used coat and receive 40% off any item in the store. For more info click here.

Genetic Denim Trunk Show at Sway & Cake

Join Sway & Cake on Saturday, November 21st for a Genetic Denim Trunk Show from 12-6pm. Drinks and snacks will be served and fabulous denim will be unveiled. Known for it’s fashion-forward style, Generic Denim combines top quality fabrics with washes and cuts from around the world to ensure the best, most comfortable fit possible.

*Sway and Cake is located at 1631 Sixth Ave. across from Pacific Place.

Top 10 Valentine's Day Gifts

Love is in the air and Valentine’s Day is less than a week away. That means yummy conversation heart candy, delicious boxes of chocolates and sweet bouquets of beautiful red roses. In honor of the upcoming holiday, I compiled a list of Valentines Day gift ideas that would be perfect for any Seattle fashionista.

There’s no better occasion than Valentine’s Day to buy a hot pink dress by LAILA AZHAR from Seattle boutique, Sway and Cake. The drapey, one shoulder dress has built-in bust support and a ruched detail. On sale now for $225. Sway and Cake is located at 1631 Sixth Ave. Downtown across from Nordstrom.

I can’t resist cupcakes, especially not when they are PINK in honor of Valentine’s Day. Indulge yourself with a Strawberry Cupcake or try the decadent chocolate from Wink Cupcakes in Seattle. $36/dozen.




You don’t have to dig through your handbag to locate your iphone to find out what time it is anymore. Wear a watch instead! I like the Pink Adidas ‘Candy Collection’ watch from Nordstrom. $60

A red handbag is the easiest way to spice up a little black dress or add glamour to jeans and a pair of heels. I love the French Connection red bow clutch from Queen Anne Dispatch. $78. 2212 Queen Anne Avenue N.



Valentine’s Day is the perfect time to treat your sweetheart to a cut and color at Red Salon & Day Spa in Seattle. Ask for Chantelle. She has been doing my color for years and she’s amazing. Red Salon is located at 1925 3rd Ave. in Belltown.





Babydoll by Yves St. Laurent is a great pick for Valentine’s Day if you’re looking for a fragrance. For starters, it’s pink and the bottle is absolutely adorable, secondly with notes of almond tree blossom and white peony it smells delicious too. $39 for 1 oz. Sephora is located at 415 Pine Street, Downtown across from Westlake Center.





If you’re looking for an affordable spa experience head to Duque Salon in Ballard for the Chocolate Kiss package featuring a Ghiradelli chocolate and organic strawberry facial, shampoo + style and a movie start make-up application $150.




The groundhog saw his shadow, which means six more weeks of winter. Naturally that means that a tropical vacation is in order. In which case your sweetheart will need a pair of watermelon colored Tory Burch sandals from Posh on Main in Bellevue. $115 

Say, “I love you” with VIP tickets to Project Red Dress, Seattle’s hottest student design competition. VIP tickets include premier runway seating and a luxury swag bag filled with goodies from event sponsors including Clutch, Gene Juarez and Seattle Metropolitan Magazine. The event is on Friday, February 13th at the Fairmont Olympic Hotel. $75




Last but certainly not least, who can resist a pink Kunzite cocktail ring for Valentine’s Day from local designer Bruce Magnotti? The stone is 14.7 carats and the band is 14k gold. Price available upon request at Magnotti Design.