Over the weekend, London and I had the opportunity to host a special Mother + Daughter event at Athleta in celebration of the Simone Biles x Athleta Girl collection. Designed to empower the next generation of strong women, the limited-edition activewear line for girls ages 6-12 features fun colors, breathable fabrics, and built-in reminders that no dream is too big with mantras like "Because I Can" and "The Floor is Yours".
The gymnastics-themed event included movement, music, light bites, bubbles (for the moms), and "Shine Bright" confidence-boosting worksheets for the girls to fill out. Everyone had a great time shopping, socializing, and meeting the team at the University Village Athleta store.
I want to extend a BIG thank you to store manager Kelly King for hosting such a wonderful event and making everyone feel so welcome. Her team did an incredible job leading the girls through gymnastics routines and helping to build their confidence throughout the night. Swag bag sponsors included Aveda, Froglegs, Paint the Town, and Supergoop. Thank you to photographer Vivian Hsu for capturing this event so beautifully!
Here's to raising the next generation of strong, confident, and resilient women who dream big and make the world a better place!
Athleta - University Village
2610 NE University Village St.
Seattle, WA 98105
Simone Biles is one of the greatest female athletes of all-time. The first woman to capture five All-Around World Championship titles, Biles is the most decorated gymnast in World Championships history – male or female - with 25 medals overall (19 gold) and is a seven-time Olympic medalist (4 gold). A three-time Laureus World Sportswoman of the Year, she has earned the rare distinction of having four skills named in her honor – The Biles – across beam, floor (two), and vault disciplines. Biles’ extraordinary accomplishments have received widespread recognition including TIME 100 Most Influential, Forbes 30 Under 30, Ebony Power 100, People Women Changing the World, USA Today 100 Women of the Century, and two-time Associated Press Female Athlete of the Year among others. Her autobiography - Courage to Soar - was a New York Times bestseller and developed into an award-winning tv special on Lifetime and her documentary series – Simone vs Herself – that streamed on Facebook Watch is nominated for a Sports Emmy Award. Biles utilizes her platform to help advocate for mental health and support initiatives that provide education and assistance for children and young adults associated with adoption and foster care.
A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 220 retail stores across the United States and Canada, through its catalog, and at Athleta.com.
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