During New York Fashion Week I had the opportunity to head to Manhattan and help with the marketing and PR efforts for a very special Women of Color FashTech Brunch produced by three incredible boss babes including Brittany Hicks of G.I.F.T., Jessica Couch of Luxor and Finch, and Ellie Zambrano of Geek of Chic. Brittany and I connected last year when she spoke on the "Future of Fashion" panel at the Gossip & Glamour Style Summit and I immediately fell in love with her energy and enthusiasm for creating pathways into the fashion industry for women of color through careers in technology.

The New York event provided a platform for women working in fashion, tech, and media, to discuss a wide range of relevant topics including diversity, inclusion, community-building, and the need for companies to create better pathways for women of color to advance in their careers. Panelists included Uzumna Udeh, Senior Finance Analyst of Global Markets for ASOS, Kelly Stickel of the retail consultancy firm Remodista, C-Suite Coach Founder Angelina Darrisaw-Cheeks, and Jessica Couch of Luxor and Finch, who also co-produced the event.

I was struck by the openness and honesty of the women of the panel. They each shared personal stories about the challenges experienced thus far in their careers and the obstacles that remain as they move up the corporate ladder. The discussion covered a variety of topics including the spending power of women of color, the importance of being authentic in business environments, and why it's critical that industry stakeholders support efforts to advance inclusion and diversity within their organizations. The conversation also touched on the importance of mentorship for women and the need for strategic community-building across industries.

Jessica Couch of Luxor and Finch spoke about the need for brands to be more inclusive when it comes to sizing. Fit issues run rampant in the fashion industry and the non-standard sizing market is now a $22 billion dollar industry, leaving a large portion of business on the table for brands who extend their size ranges to include women of all body shapes. Efforts to address this by fashion brands would also reduce e-commerce returns due to poor fit issues, which would ultimately help make strides toward sustainability efforts in the industry.

Kelly Stickel of Remodista discussed the need for companies to embrace diversity and inclusion as more than just buzz words. "Brands need to truly make an effort to hire and retain diverse talent," she added. Uzunma Udeh of ASOS spoke about the challenges that women of color face when they are the minority within their organization. In addition to lacking strong support networks, there is also the reality that professional mentors can be hard to find and that opportunities for advancement are not equally distributed. "It's hard to be yourself when you feel like you have so much to prove," says Udeh, "It's important for people who have access to change to be a resource and a voice for those that may not have one."

Angelina Darrisaw-Cheeks of C-Suite Coach spoke about the need for companies to make meaningful investments in communities of color. She also called for greater transparency, urging women to share their stories of how resources given by companies have made a difference in their lives, whether it's sponsoring an employee to attend a networking lunch, or simply giving them access to professional development resources. Angelina also spoke about the dangers of conformity, stating that "Every time you change who you are to fit into a room, you're telling the women who are following in your footsteps that they too have to change who they are. You are enough." That statement really hit home for me.  It was a stark and important reminder to be myself, regardless of where I am, or who is sitting across the table from me.

Guests of the event enjoyed a 3-course brunch, signature cocktails hosted by Hennessy, swag bags, and strategic networking opportunities both before and after the brunch. Sponsors included MouthMedia Network, Brutzkus Gubner, Geek of Chic, Gossip & Glamour, Amazon, Remodista, and more.

This event was incredible from start to finish. The energy in the room was contagious and it was clear that the brunch was relevant, timely, and beautifully executed by the production team. My goal is to help bring the Women of Color FashTech Brunch to Seattle later this year so that we can continue to have meaningful conversations about diversity and inclusion. Please stay tuned for more info and let me know who YOU want to see on the panel. In the meantime, I invite you to check out the full photo gallery from the event on Facebook.

Photo credit: Jajuan Burton

Thompson Seattle is hosting a special Wellness Wake-Up event on Saturday, February 2nd and tickets are going fast. The event will feature an hour-long yoga session with New York-based celebrity instructor Claire Fountain, followed by brunch in The Nest, and a panel discussion about modern health and wellness featuring Moonlit Skincare co-founder Stephy Kim, Seattle designer and fitness expert Kate Mensah, and Sutra Co-founder Ashley Strommen. The morning will also include complimentary B12 shots from Bella Fiore Organic Med Spa, cold-pressed juices by Healeo, refreshments by Vita Coco, and tastings from Ketel One Botanicals. The event runs from 8:30 a.m. to 12:30 p.m. and tickets can be found here.

If you've decided to focus more on your overall health and wellness in 2019, this is the perfect event for you. I'm already a big fan of Moonlit Skincare so I'm eager to hear more from Stephy Kim about how she finds balance in the chaos of life. I've also had the opportunity to connect recently with Kate Mensah and her energy alone will make you want to find time in your busy day to come back to center and focus on what really matters.

Thompson Seattle is located at 110 Stewart St. Seattle, WA 98101. Follow along on Instagram @thompsonseattle.

When I started doing fashion field trips a few months ago I had no idea the concept would be so well-received in the Seattle fashion community. In our latest video, we meet up with Youtuber Monica Church to check out Scout & Molly's in Ballard. Join us as we meet store owner Nikki Harpster, talk about their upcoming 1-year anniversary, and explore the selection of women's apparel and accessories, organized entirely by color. The shop carries brands you already know and love including ASTR, Free People, Cupcakes and Cashmere, and DL1961 denim. It was the perfect #shoplocal experience and it even involved a very cute shop dog.

Shop Scout & Molly's online or in person at 5317 Ballard Ave. NW Seattle, WA 98107. You can also find this adorable local boutique on Instagram @scoutandmollysballard. Tell them we sent you!

Seattle brand K Ba-Nana has finally launched a website and you can now shop for all your favorite k-beauty products online without ever having to leave the house. If you have yet to visit their pop-up at University Village, your last chance to check it out is this weekend. After that, K Ba-Nana will be online only under later this spring when they open a permanent location somewhere in Seattle. In the meantime, you can peruse the website for all your favorite skincare, serums, face masks, beauty accessories, and gifts. The pop-up officially closes on Sunday, January 27th. Follow along on Instagram @hellokbanana.

The viaduct closure may be a traffic nightmare for the city, but it also presents a fabulous opportunity for Seattleites to take a second look at the shops in their own backyard in an effort to support small business owners in their neighborhood. There are many independently-owned businesses that will be hit hard during the #realign99 project, and many of them can't count on e-commerce alone to float them through the next few weeks, so if you live near Pioneer Square please consider checking out one of these cool local businesses. BONUS: Every single one of these shops listed below is woman-owned.

flora & henri
Stop in at General Porpoise for a donut before heading to flora & henri to discover new arrivals for the season. flora & henri stocks a beautiful assortment of global brands for men, women, kids, and home. flora & henri was established in 1998 when founder Jane Hedreen opened her first store in Seattle selling exclusively childrenswear that she designed in-house. Since then, the private label assortment has grown and the store has expanded to include merchandise for men, women, and home.
401 First Ave. S. Seattle, WA 98104 (corner of 1st and Jackson)

Self-described as a small Seattle shop "chock-full with U.S. and Canadian-made goods", Velouria carries apparel, accessories, apothecary items, and even clothing for kids in their Pioneer Square shop. I'm a fan of the Claw's Out Polish, which seems perfect for the Women's March on Saturday, and I also like the assortment of ceramics. Stop by and make a discovery of your own.
145 S. King St. Seattle, WA 98104

Founder Linda Walsh is known for stocking a fabulous assortment of shoes and apparel from a mix of established and emerging designers, but shoppers of Clementines will also find an amazing assortment of vintage merchandise and home decor from their sister shop downstairs, Swan Dive. It's a two-for-one shopping experience and it is not to be missed.
310 Occidental Ave. S. Seattle, WA 98104

Drygoods Design
Creatives who are looking for inspiration will enjoy a visit to Drygoods Design to check out their selection of fabrics, cards, tote bags, gifts, and craft supplies. They even offer a range of sewing classes for beginners who are interested in learning the craft. I'm a fan of the cotton/linen space fabric in stock right now, but if you can't sew that's ok too, you can just shop instead.
301 Occidental Ave. S. Seattle, WA 98104

Fresh Tangerine
This sweet shops sells delicate jewelry that is lovingly made by hand right in Pioneer Square. The minimalist style of each design is very Pacific Northwest-friendly and the price point is just right too.
89 Yesler Way Seattle, WA 98104

Speaking of Pioneer Square, this would also be a fantastic opportunity to share the news that Jujubeet, Seattle's favorite juice bar and healthy eats cafe, is moving in to the neighborhood next month. They're taking over the old Taco Del Mar location at 1st and Yesler and introducing a new menu. Stay tuned for grand opening details!

Happy Shopping and thanks in advance for keeping it local!

In our latest SydLovesFashion Field Trip video, we hang with Seattle style blogger Brittany Streissguth of Pumps & Plaid to visit Queen Anne Frame & Gift. This shop is locally owned by fellow style blogger Kirsty Papadopoulos of The Kirsty Files and her husband Nick. They're an amazing Queen Anne family and they love sourcing cool products from vendors based in the Pacific Northwest. If you have any last-minute holiday shopping to do, stop by this adorable local boutique. They even offer free gift wrapping, which has literally saved my life.

In addition to doing custom framing, Queen Anne Frame & Gift stocks jewelry (from local brands including Lucia K and Baleen), bath and body products, books, home goods, cards, stationery, notebooks, key chains, blankets, and more. I want to send a BIG thank you to Brittany of Pumps & Plaid for hanging with me while we did the video together to highlight this cool local business. Don't forget to follow @QueenAnneFrame on Instagram!

Check out our full Fashion Field Trip video below and be sure to follow along @Sydlovesfashion on Instagram to be the first to see future style videos featuring Seattle designers, boutiques, and brands.

Queen Anne Frame & Gift
1621 Queen Anne Ave. N. 
Seattle, WA 98109

After a successful fall fashion series featuring local designers and boutiques, Thompson Seattle hosted a special holiday shopping event at The Nest to give Seattle fashion fans a fun and easy way to shop local. Featured brands included Andieanderin, Armoire, F E R A L, LumberUnion, Moonlit Skincare, Moorea Seal, and more. Take a deeper dive into the featured brands showcased at the holiday shopping event and please check out my Fashion Field Trip video featuring fellow blogger and YouTuber Rachel Waldorf.

Andieanderin - This company has ties (no pun intended) on the East and West Coast. Co-founder Lisa (pictured above) moved to New York earlier this year while her partner Cara continues to run the operation here in Seattle. Andieaderin makes a gorgeous assortment of neckties inspired by influential women both past and present. They just celebrated their one-year anniversary and recently added 5 new styles to the line. Shop online here: Andieanderin.com

Armoire - This local startup recently raised $3M in new funding to help grow and expand its offering. At its core, Armoire is a clothing rental company for women, but it's so much more. Read the full story online in the Sunday Seattle Times. Sign up for a monthly membership at Armoire.style

Coupe Rokei - This downtown hair salon is located across the street from The Thompson hotel and is locally owned by Rory McGowan. They do fabulous hair, make-up, and skincare including microcurrent facials and they also sell a large assortment of Oribe hair and beauty products. Check out their latest announcement in our fashion field trip video below. 

F E R A L - This cool local handbag and leather accessory line owned by Shannon Fisher is 100% made in the U.S.A. and recently reached its funding goal on Kickstarter which means the brand can add more styles and colors to the already fabulous collection. Shop online and learn more about this cool local brand at FeralFeral.com

LumberUnion - If you're just hearing about this Seattle-based lifestyle brand you're not alone. They are fairly new on the scene and they have some major things coming for 2019. The vibe is laid-back PNW and the merchandise includes styles for men and women. Meet founder Anthony Bergin and hear what he has to say about the brand in our Fashion Field Trip Video linked below. LumberUnion.com

Moonlit Skincare - Ok this isn't technically a local brand but they do have a local presence by way of Knack Shops on Capitol Hill. I'm in love with Moonlit's Midnight Shift Overnight Facial Oil and I'm pleased to report that they recently added several new products to the line-up including the Powder Down Powder and the Slumber Bath Salts. Rumor has it there's also a sleepy time tea coming next spring. Meet founder Stephanie Kim in the video below and shop online at MoonlitSkincare.com

OULA- This cool local company focuses on small-batch artisanal garments and accessories that are globally styled and sourced. Founder Erika Dalya Massaquoi will be on-site at the Sip & Shop. Learn more about her story here

Pipe & Row - This Fremont boutique is well-known for it's West Coast vibe and curated mix of brands. In addition to apparel, they also stock a fashion-forward assortment of jewelry, handbags, accessories, and home goods. Shop online at Pipeandrow.com. 

Scotch & Soda - With two stores in the Seattle area (Capitol Hill and University Village), Scotch & Soda is making their mark on the city. The merchandise mix includes clothing and accessories for men and women and the prints this season are SO GOOD. They have great gifts this year including hats, socks, gloves, and many of them are priced under $150. Shop the Seattle store at 1530 Melrose Ave. 

Moorea Seal - Local fashion fans got to meet Moorea Seal in person at the Thompson Seattle holiday Sip & Shop event and shop from a curated assortment of merchandise handpicked from the shop. Her books The 52 Lists Project and 52 Lists for Happiness make great holiday gifts! MooreaSeal.com

Union Studio Metals - Self-described as adornment for "free-roaming gypsies with androgynous taste", Union Studio Metals makes beautiful pieces by hand using a range of metals and materials. View the collections online here. 

View the full fashion field trip video taken on-site at the Thompson Seattle Holiday Sip & Shop here. You can also follow our fashion adventures around the city on Instagram @Sydlovesfashion

Robbins Brothers recently hosted an intimate influencer event to showcase holiday arrivals and introduce new store manager Molly Tyler to the style community. The evening included bubbles, light bites, and an overview of the Robbins Brothers brand. Guests in attendance included Haley Knox of Simply Darling Duo, Carlene Forbes of Queen Carlene, beauty blogger Caroline Case, and Youtuber Rachel Waldorf. Guests got to try on bling while sipping bubbly and learning more about how to pick the perfect diamond.

If you're in the engagement ring market and looking for a great company to work with definitely consider Robbins Brothers. They have stores in Belltown and Bellevue, and the customer service is excellent. Ask for Molly if you go to the Seattle store and tell her that Sydney sent you! Fun fact: my husband picked out my engagement and wedding rings from Robbins Brothers back in 2009. The entire team is great and the selection of high-quality diamonds is amazing. 

Robbins Brothers is located at 2200 1st Ave. in Belltown. Follow the Seattle store on Instagram @RbSeattleWa

Sea-Tac Airport has a special place in my heart and not just because I worked for HMS Host managing airport gift shops back in college. For one thing, whenever I visit the airport I'm usually en route to somewhere fun like New York or London. I also have CLEAR, which allows me to scan my fingertips and skip to the front of the line at security checkpoints. I even have the airport map memorized by heart, making me a valuable travel companion for anyone trying to find the right gate at the airport. If you've visited Sea-Tac Airport recently you've likely noticed the flurry of new restaurants and retailers now on-site to enhance your travel experience. I recently had the chance to go behind-the-scenes at the airport with fellow style blogger Olga Evans of Explore your Bliss (pictured below) to get an update on the expansion and see what they're up to at Sea-Tac.

Here's what's new & coming soon at Sea-Tac Airport:

Spa - Arrive early for your next flight and take advantage of express spa services from Terminal Gateway Spa including massages and manicures. Located in concourses A and C, 20-minute manicures start at $25.

Vegan Dining - Vegetarians now have several new and delicious dining options at Sea-Tac including Floret, located in Concourse A. Floret sources fresh ingredients from local farms to make everything from butternut squash polenta cakes to savory black bean burgers. The restaurant serves breakfast, lunch, and dinner.

Bambuza Vietnam Kitchen - Serving fresh Vietnamese food, this restaurant founded by a Pacific Northwest native out of Camas, Washington, will open in the expanded North Satellite in February. The menu includes pho, spring rolls, yellow coconut curry, and green papaya salad. Bambuza also has locations in Portland, Oregon.

Caffe D'arte - This locally owned coffee roasting company is a Pacific Northwest favorite and will be opening a location in Sea-Tac Airport's expanded North Satellite in early 2019.

Evergreen Salads - My favorite local salad chain is coming to Sea-Tac early next year. They'll be located in the airport's Central Terminal serving up fresh, healthy salads, wraps, and grain bowls.

Poke to the Max - Originally started as a Seattle food truck, Poke to the Max is coming to Concourse D at Sea-Tac in March. Menu highlights include Hawaiian favorites like kalua pork plate lunches, spam musubi, and of course, poke. I grew up on Kaua'i and I LOVE Hawaiian food. I can't wait to dine here next spring and support local owner Max Heigh and Chef Sam Choy, both are Seattle-born small businesses.

Concourse D Expanded- A two-story annex has been added to concourse D to help accommodate additional traffic coming through Sea-Tac. The expansion includes a Starbucks coffee shop and will allow the airport to shuttle passengers to and from planes that don't have an assigned gate at the terminal building.

North Satellite Expansion - The expansion now underway in Sea-Tac's North satellite will double the dining and retail space in the terminal and add eight new gates. Travelers will also get to experience a new rooftop-level Alaska Airlines lounge. The project completion date is 2021.

International Arrivals Facility - The new arrivals facility scheduled to be complete in 2020 will increase the number of international-capable gates at Sea-Tac from 12 to 20, allowing for a more efficient arrival experience. The new facility will include a grand hall for baggage claim, customs processing, and an 85-foot high aerial walkway that will connect passages from the South Satellite to the grand hall.

Central Terminal - The renovation will debut a modern design that includes 10,000 additional square feet of retail and restaurants. The plan includes family-friendly seating, charging stations, and mezzanine-level dining. The renovation is scheduled to be complete in the 4th quarter of 2019.

The VIP holiday event at Sea-Tac for influencers and bloggers also included light bites from featured restaurants, express spa services by Terminal Gateway Spa, beauty tutorials by MAC cosmetics, gift ideas by Seattle Chocolate and Chalo, plus gift wrap and bow tutorials by USO Northwest, and private tours of the airport. Click here for interactive guides on where to shop at Sea-Tac.

The holidays are my favorite time of year and I'm always looking for new and special ways to celebrate the season. I recently had the chance to experience the opening night of The Nutcracker at Pacific Northwest Ballet with my four-year-old daughter and it's safe to say that the magic of the night has sparked a new holiday tradition for our family.

The choreography done by George Balanchine was incredible and my daughter equally loved the performances of both the Mouse King and Sugar Plum Fairy. The music was fantastic and getting to experience the full orchestra live was an experience I'll never forget.

The last time I went to the Nutcracker I was in high school. My grandmother was visiting from Texas and she wanted to give me a night on the town. I remember getting dressed up for the show and insisting that I get to bring a friend. Clearly, some things never change because this time around I brought my best friend Jessica and her daughter Maya (shown above) to enjoy the show with us. It was an unforgettable night that we will cherish for many years to come.

The Nutcracker is a beautiful holiday tradition and the Pacific Northwest Ballet delivers an incredible performance, every time. McCaw Hall is decked out for the holiday season and there are whimsical photo opps everywhere. Use promo code NutSocial for 15% off tickets to The Nutcracker. The show runs through December 28th. Don't miss your chance to see this beautiful production with your family. Oh, and pro tip: don't forget to pre-order your wine for intermission.

Happy holidays!

The Thompson will be hosting a very stylish holiday-themed Sip & Shop event this Saturday from 10 a.m. - 1 p.m. making it fun and easy to shop local this season. Many of the vendors participating in the event were featured in the fall fashion series at the hotel including Andieanderin, Moorea Seal, Feral, and LumberUnion. Here's what you need to know about each brand that will be on-site this weekend:

Andieanderin - This company has ties (no pun intended) on the East and West Coast. Co-founder Lisa moved to New York earlier this year while her partner Cara continues to run the operation in Seattle. Andieaderin makes a gorgeous assortment of neckties inspired by influential women both past and present. They just celebrated their one-year anniversary and recently added 5 new styles to the line. 

Armoire - This local startup recently raised $3M in new funding to help grow and expand its offering. At its core, Armoire is a clothing rental company for women, but it's so much more. Read the full story online from last week's Sunday Seattle Times

Coupe Rokei - This downtown hair salon is located across the street from The Thompson hotel and is locally owned by Rory McGowan. They do fabulous hair, make-up, and skincare including microcurrent facials and they also sell a large assortment of Oribe hair and beauty products. 

F E R A L - This cool local handbag and leather accessory line owned by Shannon Fisher is 100% made in the U.S.A. and recently reached its funding goal on Kickstarter which means the brand can add more styles and colors to the already fabulous collection. (F E R A L will also be on-site at the Gossip & Glamour holiday party on Monday, December 10th!)

LumberUnion - I'm not super familiar with this local brand, but I've heard through the grapevine they have some pretty amazing things coming in the year ahead including a new collection + storefront in the city. The vibe is laid-back PNW and the merchandise includes styles for men and women.

Moonlit Skincare - I LOVE, LOVE, LOVE the Midnight Shift Overnight Facial Oil from Moonlit Skincare and I'm pleased to report that they recently added several new products to the line-up including the Powder Down Powder (shown above) and the Slumber Bath Salts. The entire product line is perfect for the gift-giving season and the price points are JUST RIGHT. Co-founder Stephy Kim will be at the Sip & Shop this weekend. Stop by and say hi!

OULA- This cool local company focuses on small-batch artisanal garments and accessories that are globally styled and sourced. Founder Erika Dalya Massaquoi will be on-site at the Sip & Shop. Learn more about her story here

Pipe & Row - This Fremont boutique is well-known for it's West Coast vibe and curated mix of brands. In addition to apparel, they also stock a fashion-forward assortment of jewelry, handbags, accessories, and home goods. 

Scotch & Soda - With two stores in the Seattle area (Capitol Hill and University Village), Scotch & Soda is making their mark on the city. The merchandise mix includes clothing and accessories for men and women and the prints this season are SO GOOD. I recently partnered with them to dress Kelly and Andrew of King 5's Local Lens

Union Studio Metals - Self-described as adornment for "free-roaming gypsies with androgynous taste", Union Studio Metals makes beautiful pieces by hand using a range of metals and materials. View the collections online here. 

Get out and shop local this season. It matters more than you know and every dollar counts. We hope to see you on Saturday at The Nest!

// Event Info // 

What: Holiday Sip & Shop in The Nest

When: Saturday, December 8, 2018

Where: The Thompson 110 Stewart St. Seattle, WA 98101

Why: Because this is the easiest way to SHOP LOCAL while enjoying sweeping views of the city

Time: 10 a.m. - 1 p.m. 

RSVP via Eventbrite

See you there! 

It seemed only fitting that at the end of my month-long celebration of Gossip & Glamour turning 8 years old, I had the opportunity to moderate the K Ba-Nana Women in Business event at U-Village. The truth is that surrounding myself with around other women in business has been critical to my success as an entrepreneur and it's something I always recommend to others who are just getting started.

The in-store event featured notable women in business including Nordstrom buyer Jillian Peterson, K Ba-Nana founder Liz Kang Yates, Sweet & Power series creator Carolyn Yuen Marino, and Marabou Design founder Brandy Brown. The conversation touched on everything from how each panelist started their careers and what strategies they employed to overcome adversity along the way.
Here are the top 5 takeaways from the discussion:

Listen - Listening is essential for clear communication yet it's often overlooked in business environments. Take the time to properly listen so that you can avoid assumptions and ensure that everyone is working toward the same vision and goal.

Ask for Feedback -As you move through your career it's important to ask for feedback from colleagues and even clients so that you can learn and grow. In the early years of my career it was difficult for me to take feedback because I always perceived it as criticism, but ultimately hearing the feedback and understanding my patterns was a game changer for my personal development. Asking for feedback continues to be a critical part of my success and an entrepreneur.

Negotiate - As a woman in business, it's important to get comfortable with being uncomfortable, especially when it comes to negotiating. The truth is, these conversations can be tricky on both sides and it's important to remember that the greatest good can only come when both sides navigate them from a place of care and confidence. Whether the conversation is about money or terms of a contract, voice concerns upfront to avoid conflict.

Schedule time for self-care - Whether it's a weekend brunch with the girls or a spa day at the Four Seasons, scheduling time for self-care is a must. "The business isn't going to prioritize you," says Jillian Peterson, "You have to prioritize yourself- the business actually improves when you do." It makes total sense because when you're healthy and ready for anything, it's much easier to get in the flow of business. Self-care can come in many forms, so pick something that resonates with you and establish healthy self-care routines now.

Enjoy the process and have fun - There isn't a singular path to career success. Everyone has a different journey and it's important to embrace the process and have fun along the way. Try new things, experience with different methods as you hone your craft, and when you find yourself in a downward spiral, just remember that Instagram is a highlight reel and not the full, messy, beautiful, story.

If you missed this event, sign up for the mailing list over at Gossip-Glamour.com to stay in the know on future Seattle women in business events and fashion activations around the city.

When I launched this site back in 2008 it was originally called "Seattle Boutique Blogspot" and was designed as a platform to showcase local designers and boutiques. Little did I know that I would still be blogging here nearly a decade later and guess what? I haven't run out of relevant content to share with readers because Seattle is rich with incredible local makers and independent shops. While I may have changed the name of this site over the years, the sentiment remains the same. Shopping local is vital to our community and I encourage you to get out and discover all the gems in your own backyard.

Small Business Saturday is finally here and there are many fabulous ways to shop local this season. We rounded up our favorite brands and boutiques in an easy to use guide organized by neighborhood. Find your hood and get out to #ShopSmall!

// Queen Anne // 

Queen Anne Dispatch - A great mix of fashion and gifts for the entire family, owned locally by sisters Tara Espinoza and Sabrina Rinderle. They can even wrap, pack, and ship gifts anywhere in the world.
Queen Anne Dispatch 2212 Queen Anne Ave. N. Seattle, WA 98109

Peridot - Known for its mix of stylish womenswear and fashion accessories, Peridot boutique is a staple on the hill and consistently provides fashion fans with a fun shopping experience. They have everything from dresses to sleepwear, and even a curated assortment of shoes.
Peridot 2135 Queen Anne Ave. N. Seattle, WA 98109

Three Birds Home - You'll want to buy everything in this home goods store including cards, stationery, soap sets, wall decor, Tattly Tattoos, and jewelry. Their holiday decor alone makes it a must-visit boutique in Seattle.
Three Birds Home 2107 Queen Anne Ave. N. Seattle, WA 98119

Stuhlbergs - Located on the corner of Queen Anne Avenue and West Blaine Street, Stuhlbergs is literally a Queen Anne home turned into a boutique. You'll find greeting cards, gifts, baby goods including apparel, toys, and keepsakes, plus home furnishings.
Stuhlbergs 1801 Queen Anne Ave. N. Seattle, WA 98119

Meadow - This little shop is tucked away from the main street on Queen Anne but it's well worth the visit. Meadow has women's fashion and accessories plus small home goods including soaps and toiletries that make great gifts.
Meadow 1959 6th Ave. W. Seattle, WA 98119

Queen Anne Frame - Located on top of Queen Anne Hill, Queen Anne Frame does WAY more than custom framing. They also stock an amazing assortment of jewelry (including some great local brands) plus, they have gifts for everyone on your list including coffee table books and wall decor.
Queen Anne Frame 1621 Queen Anne Ave. N. Seattle, WA 98109

Bella Fiore Organic Med Spa - Although this isn't a traditional retail store, Bella Fiore Organic Med Spa does have a curated assortment of Kari Gran Skincare, Osmosis Skin Products, and private label Bella Fiore fragrances that make great stocking stuffers!
Bella Fiore Organic Med Spa 1629 Queen Anne Ave. N. Seattle, WA 98109

// Capitol Hill //

Sway & Cake - Located near Chophouse Row on Capitol Hill, Sway & Cake is the perfect place to shop for the fashion fans on your list. You'll find women's clothing, jewelry (hello, evil eye necklaces), hats, candles, and even CBD oils. Seriously, something for everyone.
Sway & Cake 1429 12th Ave. Suite D Seattle, WA 98112

Glasswing - In addition to its beautiful storefront, Glasswing provides shoppers with a fun and imaginative shopping experience for men and women. At the store, you'll often find workshops with makers and even classes on how to keep plants alive (I need to sign up for that one). Brands include Ace & Jig, Creatures of Comfort, and Mara Hoffman.
Glasswing 1525 Melrose Avenue Seattle, WA 98122

Likelihood - For the sneakerheads on your list, Likelihood is a must-visit store on Capitol Hill. They stock an assortment of shoes for men and women from brands like Nike, Adidas, Converse, and Puma. They also carry backpacks and accessories including leather wallets from COMME de Garçons.
Likelihood 1101 E. Union St. Seattle, WA 98122

Sharply - For the guys on your list, Sharply is a must-visit boutique on the hill. In addition to their private label collection, they also stock an assortment of menswear from other brands including Grayers, Jeans Shop New York, and Public Art.
Sharply 500 E. Pike St. Seattle, WA 98122

Totokaelo - If you're looking for luxury fashion in Seattle, look no further than Totokaelo where you'll find everything from Balenciaga baseball caps to Maison Margiela bodysuits and Yohji Yamamoto hats.
Totokaelo 1523 10th Ave. Seattle, WA 98122

Freeman - Since 2010, Scott and Brittany Freeman have been making raincoats that will stand up to the Seattle rain and meet the style criteria of the fashion community. The brand has since expanded to include other categories including knitwear, casual jackets, hats, and socks.
Freeman 713 Broadway E. Seattle, WA 98102

// Downtown Seattle // 

Baby & Co. - You'll find local boutique Baby & Co. nestled on the corner of first and Virginia in Downtown Seattle. For over four decades, this Seattle shop has set a standard of fashion in the city, countering fast fashion with a focus on timeless craftsmanship. The assortment includes apparel and accessories for men and women from brands like Labo.Art, Harvey Faircloth, Homecore, and Lareida.
Baby & Co. 1936 First Ave. Seattle, WA 98101

Jack Straw - Next door to Baby & Co. you'll find Jack Straw which carries high-quality fashion for men and women. In the shop, you'll find a distinct assortment of well-constructed clothing from brands including Issey Miyake, Eidos, and Mazzarelli.
Jack Straw 1930 First Ave. Seattle, WA 98101

Wayward - Wayward carries an assortment of products for adventurer seekers including concert goers, photographers, travelers, and those who love the outdoors. Featured brands include Patagonia, Filson, Richer Poorer, Rains, and local brand Coal Headwear. Local stores are located Downtown and in Bellevue.
Wayward 204 Pine St. Seattle, WA 98101

Moorea Seal - Further down First Avenue you'll find Moorea Seal, often described as a "Pinterest board come to life" the store stocks an edited assortment of apparel, accessories, jewelry, shoes, beauty products, and home goods. They also have a fabulous assortment of greeting cards and desk accessories for everyone on your list.
Moorea Seal 1012 First Ave. Seattle, WA 98104

The Finerie - Opening its doors in September of 2006, The Finerie is where distinctive style meets timeless appeal. Carrying merchandise for men and women, the first avenue boutique stocks a mix of merchandise that takes clients from day to evening, in style.
The Finerie 1215 First Ave. Seattle, WA 98101

Buki - You've heard about collagen supplements, now allow Seattle brand Buki to introduce you to collagen clothing. Launched earlier this spring, the collagen collection allows women to relay moisture to the skin while also providing UPF 50+ sun protection. If you have people on your holiday shopping list that are crazy about the fusion of fashion and technology, Buki is the brand for you.
Buki 1826 Sixth Ave. Seattle, WA 98101

// Pioneer Square // 

Clementines - At this Pioneer Square shop you'll find cool must-have shoes from a variety of brands including Chie Mihara, Intentionally Blank, and  Rollie Nation. Owner Linda Walsh loves supporting local makers so she also stocks apparel from Seattle brands including Poppyseed, A. Oei, and Prairie Underground. Downstairs at the shop, you'll find vintage gems from Swan Dive.
Clementines 310 Occidental Ave. S. Seattle, WA 98104

flora & henri - Founded in 1998, flora & henri was one of the first brands to introduce a neutral color palette to children's clothing.  Since then, the brand offering has expanded to include other categories including womenswear, men's accessories, shoes, and home goods in its 3,000 square-foot-concept shop in Pioneer Square. The company does an expansive wholesale business around the globe and is famous for its beautifully crafted childrenswear.
flora & henri 401 First Ave. S. Seattle, WA 98104

H. Bailey Curated Resale - Owner Hilary Bailey Burnett curates vintage menswear for her Pioneer Square shop that is designed to help men achieve their signature style. The store features vintage merchandise from the 60's-80's and offers styling services for clients.
H. Bailey Curated Resale 108 Cherry St. Seattle, WA 98104

// Fremont // 

Pipe & Row - Located in Fremont, Pipe & Row is a must-visit boutique for fashion fans in Seattle. Since 2014, owner Kayla Boehme has been stocking her shop with coveted merchandise from brands like Just Female, Wolf Circus, Vagabond, and Stutterheim. You'll also find handbags, sunglasses, and scented candles.
Pipe & Row 611 NE 35th St. Seattle, WA 98103

Show Pony - Featuring a mix of women's clothing, jewelry, and accessories from brands like Prairie Underground and Foamy Wader, Show Pony is a great boutique to visit whether you're shopping for yourself or for holiday gifts. Don't miss the assortment of equestrian-inspired arts and prints!
Show Pony 702 N. 35th St. Seattle, WA 98103

Les Amis - Featured in Goop's Seattle City Guide, Les Amis is one of three stores owned by Seattleite Becky Buford. The roster of stores also includes Essenza and Liten, but for this particular guide, we're focused on Les Amis because of its unique mix of brands including Ulla Johnson, Rachel Comey, and Isabel Marant. We're talking Pacific Northwest luxury fashion gifts worth giving, nestled in a quaint Fremont storefront.
Les Amis 3420 Evanston Ave. N. Seattle, WA 98103

Brooks Running - Located on Stone Way, the Brooks Running Trailhead store carries a full assortment of Brooks Running shoes and apparel for men and women. In stock now you'll find great gifts for every runner on your list, including the recently released Ugly Sweater long sleeve tee.
Brooks Running 3400 Stone Way N. Seattle, WA 98103

// Madison Valley // 

Canopy Blue - Canopy Blue has been a staple in Madison Valley since its inception carrying an edited mix of women's apparel and accessories. At the shop, you'll find long sleeve lace dresses by Tallulah, Mother Denim, and must-have pajama sets by Cosabella.
Canopy Blue 3121 E. Madison St. Seattle, WA 98112

Emry - Recently opened by Ryan Walsh, Emry boutique is new to Madison Park and has been well-received by the community. It's located in the same plaza as Canopy Blue and stocks fashion-forward merchandise for women including dresses by Parker NY, bodysuits by Amuse Society, and denim by James Jeans.
Emry 3131 E. Madison St. Seattle, WA 98112

Lika Love - With 3 boutiques in the Seattle area Lika Love is a fast-growing fashion brand in the city. Owner Malika Siddiq focuses on selecting styles for the store that are flattering on a wide range of body types.
Lika Love 2921 E. Madison St. Seattle, WA 98112

// West Seattle //

Carmilia's- If you've ever shopped in West Seattle you'll instantly recognize Carmilia's by its black and white striped awning. Inside you'll find a great selection of merchandise from brands like Three Dots, Veronica M, and Michael Stars.
Carmilia's 4528 California Ave S.W. Seattle, WA 98116

Alair - This neighborhood gift shop is the perfect place to shop local this holiday season. Alair opened its doors in West Seattle in December of 2016 and offers customers a unique mix of gift-able merchandise including novelty tees, key chains, tote bags, greeting cards, and even locally made body scrubs by Estella.
Alair 3280 California Ave. SW Seattle, WA 98116

// Bellevue //

La Ree - Founded by Rachael Nov in 2007, La Ree is consistently ranked a favorite shopping destination of Seattleites and Eastsiders alike. Stocking brands like Jerome Dreyfuss, Veronica Beard, and Isabel Marant, La Ree is also known for carrying merchandise from a variety of local brands including Ampersand as Apostrophe and Serpentine Jewelry Design.
La Ree 11 103rd Ave. NE Bellevue, WA 98004

David Lawrence - Located in The Shops at The Bravern, David Lawrence is a high-end boutique that carries an edited assortment of designer brands for men and women. Featured designers include Jeremy Scott, Versace, and Herve Leger.
David Lawrence 700 110th Ave. NE. Bellevue, WA 98004

// Online //

KACYYOM- Known for her luxurious Italian leather handbags, Kacy Yom's namesake collection recently expanded overseas and is now available in Europe. You can shop the line locally at Kacyyom.com or shop an edited assortment in person at The Spa at The Four Seasons.

Serpentine Jewelry Design - Bellevue moms and best friends Jill and Sally launched Serpentine Jewelry Design as a way of encouraging women to have fun with jewelry and stop saving it for special occasions. In fact, the motto for their line has become "from carpool to cocktails". Yes, you can wear their jewelry from school drop-off to spin class, lunch with the girls, and even dinner + drinks on the town. Select pieces are available locally at Butch Blum downtown and La Ree in Bellevue. You can also shop online at SerpentineJewelryDesign.com.

Beet World - If you have kids in your life, Beet World is a must-visit site for stylish kids clothing. Designed in Kirkland and made using sustainable sourcing and production methods, the size range is 2T-12 and everything is priced at $50 and under. BeetWorld.com.

Loho - Low-rise hosiery for badass babes. Founder Darrah Christel also recently added socks, so check out the line and change the way you think about hosiery forever. The waistbands are a game changer. Learn more at Loho.us.

Andieanderin - Inspired by influential women both past and present, Andieanderin founders Lisa and Cara launched a collection of silk neckties to celebrate boss babes we know and love. The debut collection featured 100% silk pussy bow ties inspired by Malala, Mother Teresa, and even Michelle Obama. The second collection was just released earlier this month and includes ties inspired by the mathematicians at NASA and even local philanthropist Melinda Gates. Shop online at Andieanderin.com.

Jane And The Shoe - This cool Seattle-based shoe company has incredible shoes, all priced under $150. From must-have ankle boots to slip-on mules, this brand has fashion-forward shoes for all the fashion fans on your list. Janeandtheshoe.com.

// Local Beauty // 

K Ba-Nana - This Korean-beauty inspired pop-up opened its doors in late August and will be sticking around through the end of the year. Occupying the old Apple store at University Village, K Ba-Nana has everything you need for holiday gifting including sheet masks, jade rollers, make-up sets, and even Strawberry Pocky.
K Ba-Nana 2656 NE University Village St. Seattle, WA 98105 (New store opening at University Village Spring 2019)

Julep - The nail polish and beauty gift sets from Julep make a perfect holiday gift for the beauty mavens on your list and many of the sets are currently perfectly priced at $25 and under. Shop the full collection online or visit one of Julep's Parlors around town to shop in person. Julep.com.

French Girl Organics - Every single product in the French Girl Organics Collection is handmade in Seattle using natural, plant-based ingredients. My favorites from the line include the Rose Facial Polish and the luxurious Neroli Eye Serum. The brand also recently released bundle sets for the holidays! You can find French Girl Organics at select Madewell stores around town, or shop the entire selection online at FrenchGirlOrganics.com.

Velvet Report - This Seattle-based site helps women find high-quality, vegan beauty products that are non-toxic and chemical free. The assortment includes everything from dry sheet masks, to eyeshadow palettes, and even lipsticks. VelvetReport.com.

Herbivore Botanicals - This local beauty brand has a global following and is well-known for it's safe, non-toxic, and highly effective beauty products. I'm a fan of the Coconut Milk bath soap and I also have my eye on the Wellness Crystal Water bottle. Shop an edited assortment from the brand in person at Seattle boutique flora & henri, or shop online at HerbivoreBotanicals.com.

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