Since it's launch in August of this year, Seattle brand Beet World has been winning over the hearts and wallets of stylish parents all over the city who love contemporary kids fashion but don't want to spend hundreds of dollars buying designer clothing. Beet World offers beautiful, European-inspired dresses, pants, and tops for girls in sizes 2T-12, all made from high-quality, 100% woven cotton.

Founded by Seattle mom Ashima Singhal, Beet World brings together the best of classic children's clothing at a price point parents can actually afford. In fact, everything in the collection is priced under $50, making it accessible for parents who are looking for quality alternatives to fast fashion for kids. Most children's clothing is made from knit cotton that often shrinks after the first wash. Beet World clothing is made from high-quality, sustainably-sourced woven cotton that holds up to washing and everyday wear.  Beet World also believes in giving back. A portion of the proceeds from every sale is donated to a rotating list of children's literacy programs around the world. 

The brand is hosting two trunk shows this week that are free and open to the public. Join Beet World at Jujubeet in Bellevue on Thursday, October 11 from 10 a.m. to 2 p.m. to view the full collection for fall. Beet World will also be hosting a trunk show this Saturday, October 13 at the University Village Pottery Barn Kids store from 12 - 4 p.m. 

Stop by and say hello if you're in the neighborhood! In the meantime, check out the entire collection and learn more at Beet-World.com

London is one of my all-time favorite cities in the world. My husband and I spent our honeymoon there back in 2009 and we've made it a point to visit every year since. London is a city filled with art, history, and culture. Travelers will find that there's something for everyone to enjoy including music, food, historical tours, of course, shopping. For Seahawks fans heading to London for the game next week, here's our style guide on how to spend quality time in London.


Most travelers will spend excessive amounts of time trying to decide where to stay in London. If you prefer to be central to the city, stay in South Kensington where you'll be within walking distance to Hyde Park and have easy access to several London Underground stations.



We've stayed at several hotels in this neighborhood on various trips to London including the Radisson Blu Edwardian Vanderbilt and The Crowne Plaza, but our favorite by far has been The Kensington Hotel (shown above) because of the quality of the guest rooms and the service. They were also great with kids and spoiled our children with nightly cookies and milk during our stay. They even put up a small kids tent in our hotel room so that the kids would have a secret hideout.


It's easy to eat your way through London because nearly every department store has a food hall offering everything from light snacks to sweet treats and full meals. There's also street crepes, croissants at cafes, and traditional pub classics like mushy peas and fish and chips. Here are some of my favorite places to eat in London:


Kensington Crepes - This restaurant is my favorite in London because I'm obsessed with French crepes. Kensington Crepes is located just steps away from the Victoria & Albert Museum and they do both sweet and savory crepes. My favorite crepe is Le Complète with turkey, brie, and a free range egg.  My kids love the classic crepe with fresh whipped cream and strawberries. 


Garfunkels- If you check the reviews on TripAdvisor you'll find that many tourists stop here for their first meal in London. Why do people love it? Well for starters Garfunkels serves classic fish and chips, there's never a wait and it's completely family friendly. Yes, it's absolutely a tourist trap, but that's kind of the point. If you're hungover after the game, you should definitely stop by Garfunkels for a traditional English breakfast. 

Pret a Manger - These cafes are basically the "Starbucks of London" and serve coffee along with a variety of food options. They have a great assortment of sandwiches and soups that are easy to grab on-the-go or when you need a quick snack.

Best Burgers - If you're homesick and craving a burger, check out Honest Burger in South Kensington. Their classic cheeseburger pairs perfectly with rosemary fries and chipotle mayo. For those that like burgers but also want an expanded menu that includes salads, check out Byron Burger

Selfridges Rooftop Restaurant - If you like al fresco dining make time to visit the Selfridges rooftop restaurant. It features rotating themes and is currently serving traditional Italian food including crostini, scallops with white wine, fritto misto, and spaghetti carbonara. 

Hummingbird Bakery - Famous for its red velvet cupcakes, Hummingbird Bakery is an institution in Notting Hill and serves up delicious made-from-scratch cakes and cupcakes. If you visit the Portobello Market in Notting Hill stop by the bakery for a taste of heaven. 


Biscuiteers - If you love cookies and have "cookie monsters" at home, stop by Biscuiteers in Notting Hill. They do hand-iced cookies that are Instagram-worthy and delicious to eat. Biscuiteers offers single cookies and gift boxes for every occasion. They also do cookie icing workshops and private classes. 

Electric Diner - Located on Portobello Road in Notting Hill, Electric Diner is a great place for date night. In fact, my husband and I had dinner here on our honeymoon. The food is great and the desserts are not to be missed. This restaurant is next door to The Electric Cinema, the oldest working cinema in London. They also offer dining specials for guests going to see movies (terms and conditions apply). 

Pizzeria & Canti Prosecco Bar - Located in Harrods, this pizzeria is a great place to recharge after a day of shopping. They serve Neopolitan-style pizzas and also offer rocket (arugula) and parmesan salads and classic minestrone soup. 


Nag's Head - For a classic London pub experience while visiting Covent Garden stop by Nag's Head. They offer a modern take on traditional British classics. Everything on the menu is great! I loved the Beef & Rioja Pie with mashed potatoes, seasonal vegetables, and red wine gravy. It's a hearty meal best served with a full-bodied wine.



There's amazing shopping in London any time of year, the question is, what kind of shopping experience best suits your style? For a classic London shopping experience head to Oxford Street to hit all the British faves. Start at Marble Arch near Hyde Park and work your way down the main shopping row. If you love more of an indie scene, head to Shoreditch to shop Boxpark. If you're looking for boutiques, head to Notting Hill. And for a great mix of art, fashion, and food, there's Covent Garden. Don't forget, there's also pretty incredible shopping at museums and art galleries if you exit through the gift shop. Here are some of the "can't miss" places to shop in London:

Primark - This store is crazy big and can be a bit overwhelming so go early if you can to avoid "black Friday" style lines and crowds. The deals are good, almost too good, so it's fairly easy to go crazy here. Primark carries everything from women's fashion to kids clothing, men's merchandise, and home goods. This is a great store to stock up on clothing for kids. They have fashion-forward styles and really, really good pricing for budget-friendly moms.

Harrods - It's natural to be at a loss for words when it comes to describing Harrods. After all, it's the world's most famous department store and occupies a 5-acre site, garnering more than 330 departments. At Harrods, you'll find everything from fashion to food, shoes, gifts, souvenirs, on-site restaurants, a champagne bar, a giant toy store called "Toy Kingdom", and even a spa. Up until 2014, there was even an on-site luxury pet store where you could purchase animals.

River Island - Fashion fans may be familiar with River Island because of its past capsule collections with singer Rihanna. The brand has stores across the UK and stocks bold, colorful merchandise for the entire family. River Island has great pricing and recently celebrated its 30th anniversary with a body positivity campaign for fall.


Selfridges - Hands down this my favorite department store in the world. Selfridges is fun, innovative, and always working on something new. The store was named the "Best Department Store" in the world by the Global Department Store Summit and also has a focus on sustainability. The Selfridges Oxford Street store occupies a full city block and has multiple restaurants, beauty departments, and a 35,000 square-foot shoe hall. Selfridges is also known for exclusive merchandise from cult brands, so if you love limited-edition merchandise you can't get anywhere else, chances are you'll find it at Selfridges.

Liberty of London - Best known for its signature floral graphic prints, Liberty of London is an iconic British department store that is well worth a visit. Located in a beautiful Tudor-style building in London's West End, Liberty carries fashion, jewelry, beauty, accessories, home goods, and gifts.

Miss Selfridge - UK high street brand Miss Selfridge has more than 250 stores worldwide and is also available through partners like Asos and Topshop. The store is aimed at teens looking for affordable, on-trend fashion and is fun to shop for seasonal must-haves. They also carry a full range of fashion in petite sizing.


Topshop Oxford Circus - The flagship Topshop store at Oxford Circus is three full floors of fashion including vintage pieces you won't find anywhere else. The store has a basement cafe, a Hershesons Blow Dry Bar, a nail salon, and even a piercing parlor. I usually go here multiple times on my trips to London either for blowouts or to shop the petites section. There's always a DJ spinning music on the main floor and a healthy line at the cupcake kiosk on level one.


Yes, this is a marathon blog post, but if you're still reading, chances are you're looking for a few things to do in London. I highly recommend visiting the Victoria & Albert Museum to see the current fashion exhibit "Fashioned from Nature". The Tate Modern is another great museum that is worthwhile if you have the time as is the National Portrait Gallery. If you only do one thing while in London, don't miss the Princess Diana fashion exhibit at Kensington Palace. It features her most iconic outfits and includes audio and video components to round out the fashion story.

Enjoy! Oh, and Go HAWKS!



Seattle designer Kacy Yom has been named as a finalist in the fashion category for this year's Gray Awards! This gorgeous local line launched in October of 2017 and has quickly grown to become a favorite among luxury handbag enthusiasts. Designed in Seattle and handmade in Italy, the KACYYOM line features bold colors, timeless silhouettes and innovative design details, including convertible straps for seamless transitions from day to evening. 

The KACYYOM collection is available locally at The Spa at Four Seasons and in New York at Dreams on Air and Wolf & Badger, both located in Soho. The line will soon be available in London at the new Wolf & Badger Store in Kings Cross, which is scheduled to open next month.

Kacy's line made the final cut for the Gray Awards out of more than 300 submissions. Gray magazine is hosting an awards party on November 29th at The Sanctuary in Seattle where they will reveal this year's winners across multiple design categories. Tickets are $150 and a portion of the proceeds will benefit The Block Project to help end homelessness. Click here for more information.

It's already been a week since the Eye Eye "Fall Frame Event" on Capitol Hill and I'm still buzzing with excitement about all the cool frames and vintage glasses the store has in stock right now. We always talk about updating our fashion wardrobes for fall and I feel like that should also include what we're wearing on our FACES. Am I right?


For newbies, Eye Eye is an independent eye clinic and optical shop located on Capitol Hill. In addition to personalized eye care, the team led by Dr. Will Pentecost also offers a curated assortment of frames and sunglasses from over 27 brands. Plus, in true Seattle style, they also offer an insanely incredible assortment of vintage deadstock that gives clients who want something different a one-of-a-kind eyewear experience.




The store carries a range of brands that have a legit celebrity following because you know, if Haley Baldwin is wearing white frames with corner accents, I need them too. Featured brands include Alhem, which recently won a Vogue Fashion Award, Christian Roth, which re-launched Kurt Cobain's signature white sunglasses (pictured above), Krewe, Mr. Leight, and even local brand Rain City, among others.

Oh, and if you're like most Americans who stare at a computer screen all day and experience eye fatigue, Eye Eye can put non-prescription, blue light blocking lenses into any frames. Seattle blogger Brittany Streissguth of Pumps & Plaid (pictured below) recently got a pair to wear while she's blogging to help protect her eyes.






Another fun fact? Eye Eye can put a prescription into snow goggles, which is perfect for people who want to hit the slopes but hate wearing contacts. This is such a brilliant concept and I had no idea it was a "thing". Turns out it is and it's so perfect for the Pacific Northwest where we relish in outdoor adventures during the winter months. 

Eye Eye also carries a high-quality private label line that is budget-friendly and ideal for those looking for an alternative to designer frames. In addition, they have an in-house lab which can turn around frames in 2-3 business days. 

The event was a fun opportunity to see how this cool local company is doing eyewear differently. A variety of bloggers and influencers came out to celebrate and guests enjoyed light bites by Gourmondo Catering (another local favorite!) and swag bags filled with local products from French Girl Organics and Oola Distillery. I can't wait until the next event!

Eye Eye
1317 E. Pine St. 
Seattle, WA 98122

Photo credit: Karya Schanilec

With everything going on in the world today from natural disasters to politics, we all need a little levity in our lives. Spending time on social media has become draining instead of empowering but Seattle-based Knack wants to change all that and spark a new movement on social media that promotes love, kindness, and gratitude. They've formally declared October 11th as National Joy Day and guess what? It's now recognized as an official holiday. To celebrate the occasion, Knack wants to help YOU spread a little joy in the world and will be giving away 1,000 free gifts next Thursday, worth over $80, to anyone willing to let them publish their gift message to serve as an inspiration to others.

The gift includes Fran's Chocolates, 2 special edition Joy journals to capture daydreams and happy moments, Happy Tea from the Art of Tea, Joy candles, mini matches, and 10 Spread Joy postcards. Head over to the Knack website to learn more about National Spread Joy Day and sign up to send a free gift.

Seattleites are invited to celebrate Spread Joy Day in-person next Thursday, October 11 at Chophouse Row on Capitol Hill from 11:30 a.m. - 1:30 p.m. There will be free food, music, giveaways, and most importantly, lots of joy to share and savor. See you there! #SpreadJoyDay



Fall fashion is officially here and to celebrate the shift in seasons, Seattle boutique Moorea Seal hosted an in-store runway show on Friday night for fans. The showcase featured a variety of versatile looks including cable knit sweaters paired with trousers, slip dresses layered under cozy knit cardigans, plaid dresses paired with berets, jumpsuits, and swoon-worthy ankle boots and accessories.

For those of you who are new to the Moorea Seal brand, there are a few things you should know. The first is that Moorea is a total boss babe who started developing her unique sense of style on Pinterest back in 2011. She rapidly gained nearly 250k followers and opened a brick-and-mortar boutique in Belltown several years later to bring her Pinterest boards to life. Fast forward to 2018 and the store has now been in its new downtown Seattle location for just a little over a year, delighting both global travelers and stylish Seattleites. The assortment of products has also expanded over the years to include apparel, shoes, men's accessories, beauty, and more.

And because we always want to inspire you to shop locally, here's our round-up of 10 fall must-haves from Moorea Seal.

This plaid midi dress is versatile and easy to wear with just about anything. You can dress it up with heels or boots, or go casual with sneakers (as shown above). Wear it with a turtleneck on cold days, or wear it alone under a sweater on days when the sun is shining and you want to show a little skin.


As a fashion blogger, I love to dress up but I also live for fall days when all that's on the agenda is a cozy black sweatshirt, jeans, dark sunglasses, and a pair of slip on shoes. This Visionary sweatshirt perfectly fits the bill. You'll wear it all season long and love every moment wrapped in its ultra-soft interior.

For casual Fridays or any day of the week that seems appropriate for rock-and-roll jeans, I highly recommend this pair of high rise crop denim that beautifully grazes the ankle and of course, highlights a killer pair of shoes.

Prints are big this season which gives even the reluctant fashion fans a reason to have a full-length leopard print coat. This coat actually hits two trends in one, print and texture. Get ready for full stimulation overload.

In case you've been living under a rock, trousers are IN this season. As in, you probably need more than one pair. We love this wide-leg trouser with bow detail from Native Youth. The color is neutral and the outfit combinations are endless.

If regular bags aren't your jam, this vegan leather O Ring backpack is a perfect compromise. This backpack has a minimalist design, clean lines, and a magnetic closure.


When these Dolce Vita booties with snakeskin heels went down the runway on Friday night the crowd let out a collective sigh of delight. There's no question that these boots are a must-have for the season and we also love the fact that they're from a cool local brand.
If you love statement accessories, you'll agree that there's something magical about this Empress Ring by The Fox and Stone, available at Moorea Seal. The ring features a rose gold-plated band and an irregular shaped opal. You might also be surprised to learn that this ring was handmade in Ephrata, Washington. It's ok if you have to google where that is. We did too.
There's nothing I love more than when local stores carry local brands. Here at Sydney Loves Fashion community is something we take very seriously. We're all in this together, so when local stores support local brands, everyone wins. I was delighted to see VEQUE rouge nail polish stocked on the shelves of Moorea Seal. This great local brand has an array of gorgeous colors that are non-toxic and made in the USA.
Last but not least, everyone needs a beautiful notebook to jot down inspirational words and action plans for the season ahead. Yes, I'm a Virgo and I love making plans and executing ideas. Naturally, I also love notebooks. In fact, I would go so far as to say there isn't anything more inspirational than a blank piece of paper because life's possibilities are endless. Go get 'em tiger!


Moorea Seal 
1012 First Ave. 
Seattle, WA 98104








Let the fall fashion festivities begin! 


New York Fashion Week may be just around the corner but local fashion fans can kick-off the season in style this Friday with Moorea Seal and Cone + Steiner. The two local brands have partnered on a special runway show that will feature head-to-toe fall fashion looks from brands including UZI, Morning Siren, 3rd Season, Baggu, Baleen, Dolce Vita, and many more. "Fashion is about independence and self-expression," says Crystal Dome, store manager at Moorea Seal, "We want our clients to see themselves on the runway, and feel connected to the freedom and creativity that fashion provides."

The goal of the runway show is to spotlight fall fashion from indie designers and makers while also getting the local fashion community excited about the season ahead. For fall 2018, Moorea Seal will focus on a  variety of trends including bright colors, luxe textures, prints, gender-neutral styling, and creative layering. There's something for everyone in the product mix and don't worry guys, Moorea Seal has you covered too with bags, dopp kits, wallets, and more.

The evening will also include a fashion-forward raffle with prize packs from hosts Moorea Seal and Cone + Steiner, an overnight stay at the Alexis Hotel, an overnight stay at the Seattle Hilton Hotel, and more. Guest who purchase tickets to the event will be automatically entered to win.

Tickets to the event are $25 and include a limited-edition tote bag, raffle entry, light bites and decadent desserts by some of Seattle's best indie treat makers, music by DJ RazberryBerretta, and access to a private VIP shopping experience. Don't miss your chance to kick off the fall fashion season with Moorea Seal and Cone + Steiner. We will be there too, so come say hi!

What: Moorea Seal x Cone + Steiner Fashion Show
When: Friday, September 7, 2018
Where: Moorea Seal 1012 First Ave. Seattle, WA
Time: 6:30 - 9:30 p.m.
Tickets: $25 via MooreaSeal.com

After sensing a void in Asian American representation in media and film, Seattle style blogger Carolyn Yuen Marino of Hey Pretty Thing decided to do something about it. Her new web series Sweet & Power will officially launch next month on Youtube and explores the female Asian American experience through the eyes of four millennial women. "Sweet & Power is part of a larger cultural shift in entertainment and we are very excited to add to that conversation," says Carolyn.  

The show features multiple on-going storylines and follows Cici and her three best friends, Yoona Kang, played by Yeji Kim Sakoda, Robin Chan, played by Becca Cheung, and Noy Inchareon, played by NoyNoy Inthaphanya. The first season follows the cast as they navigate the highs and lows of careers, relationships, sexuality, and cultural identity. Episode one of Sweet & Power will air on Monday, September 17th. Check out the official trailer below and don't forget to subscribe to the Sweet & Power Youtube channel to be the first to see new episodes. You can also follow along on Instagram @sweetandpowerseries





With Labor Day just around the corner the summer travel season is coming to a close, but flora & henri's signature fragrances can instantly transport you to faraway places. The fragrance duo, made in collaboration with Atelier Madrona, was originally introduced in the fall of 2017 and continues to be popular both online and in-store. Inspired by flora & henri founder Jane Hedreen's love of travel, the fragrances feature contrasting scents reminiscent of exotic travels and worldly adventures. Isle of May and Alcazar Palace are beloved by shoppers around the globe who love the aromatic journies that the perfect fragrance can inspire.


Alcazar Palace is a beautiful fragrance inspired by the fragrant orange trees at the Alcázar of Seville, a royal place in Spain built for King Peter of Castile. Opening with notes of orange blossoms, this fragrance is sunny and warm, blended with soft violet for a contrasted but clean impression.  Notes of Peruvian amber also add dimension to this scent without adding weight. Prices range from $30 for the 5ml to $250 for the 100ml.


Inspired by the crisp summer winds of the Isle of May in Scotland, this beautiful scent features notes of rich red roses and fruity purple violets with a vanilla-amber base. The Isle of May fragrance also has Spanish lemon oil for added depth and a raspberry note to saturate the base. Prices start at $30 for the 5ml size.

Both fragrances are available online at florahenri.com and in-store at the flora & henri concept shop on first avenue. They also make luxurious gifts for the holiday season. Visit the Seattle store at 401 First Ave. S. Seattle, WA 98104. (Cross streets are First Ave. S. and S. Jackson St.)
If you're a beauty junkie like me, chances are you already love and frequently horde Korean beauty products. We're talking sheet masks, skin essences, jade rollers, gel nail strips, and all the cute accessories that go along with them. Sure you can find a K-beauty section at Sephora, but what if you could shop an entire store dedicated to K-beauty? Well, your dreams just came true, my friend.


K Ba-Nana is opening a limited-run K-beauty pop-up at University Village today at 11 a.m. and it will remain open through the end of the year. They've stocked their shelves with coveted Korean beauty brands including Aromatica, Dr. Jart, Vika, Huxley, Too Cool For School, WKND, and 107. Shoppers will find colorful walls of sheet masks, tables of makeup and beauty products, fashion accessories, gifts, and more. The store is lined with handpainted murals by local artist Jesse Brown and also features a Molly Moon vending machine that serves up Minimoon cups of ice cream for $5. Follow the K-beauty convo on Instagram @HelloKBanana.

K Ba-Nana
2656 NE University St.
Seattle, WA 98105
* Free parking available on-site. The closest parking garage is near Crate & Barrel.


While many fashion brands are getting ready to release their fall 2018 collections, Seattle womenswear brand SILVAE is giving clients a special first look at their spring/summer 2019 capsule collection this Saturday at HYEI Studio on Capitol Hill. Guests will get to meet founder Deborah Roberts and preview new styles which feature limited-run fabrics and customized sizing. SILVAE is also offering a 20% discount on all spring/summer 2019 pre-order purchases now through August 17th.






SILVAE (Latin for "of the woods") is designed and produced in Seattle using sustainably-sourced textiles. Known for its versatility and unique styling details, SILVAE combines shapes found in nature with a distinct Pacific Northwest sensibility. 

What: SILVAE Spring/Summer 2019 first look 
When: Saturday, August 4, 2018
Where: HYEI Studio 1415 10th Ave. Studio 3 Seattle, WA 98122
Time: 11 a.m. to 5 p.m.
* Buzz HYEI at the callbox on arrival to be let in to the building. Then head to studio 3. 

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