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Spotted around Town: Andieanderin Neck Ties

Seattle stylist Darcy Camden recently named neckties as one of her favorite spring fashion accessories, so it's no surprise that we've seen this trend pop up all over town adding a splash of color to outfits and starting meaningful discussions along the way. Andieanderin ties have been featured on King 5's Evening magazine and will appear in the April issue of Seattle magazine, but my favorite place to spot them is on the streets so that I can see how real women style them.

The pink Andieanderin tie, inspired by Malala, made an appearance on the red carpet at the 425 magazine Women to Watch event earlier this month. Worn by writer and editor Shelby Moyer, the Malala tie paired perfectly with a black and white knit top and bright yellow trousers. It was the perfect way to celebrate women around the city and give a thoughtful nod to women around the world. (Pictured below: Ally Svenson, co-founder of MOD Pizza, Brooke Fox of Movin' 92.5, Amy Lunch, regional VP of Comcast, Shelby Rowe Moyer, assistant editor of 425 magazine, Kim Peterson, owner of Uniquely Savvy, and Claire Durrell, founder of LEAD. Photo credit: Pavel Verbovski.)

Andieanderin create neckties for women and girls that are inspired by influential women, both past and present. The debut collection made in the USA features 7 styles that celebrate a range of fabulous women including Oprah, Beyonce, Michelle Obama, and even Mother Teresa. Each tie comes packaged in a beautiful box with a storyboard that highlights the accomplishments of the woman who inspired the tie.

"We are in a pivotal time in our society," says co-founder Lisa Santos, "and we felt the need to celebrate the women who are pushing us forward on issues of gender equality, race equality, and pay equality." The ties are great conversation starters and come in sizes for both women and kids. Join the necktie revolution and shop the collection online at Andieanderin.com.

Speaking of street style and spring trends, check out how our stylish friend and fellow style blogger Jenn Haskins of Hello Rigby, styled her pink Malala tie with a dark floral kimono and white boots, as pictured below. (Photo credit: Rebecca Klein)

We can't wait to see how YOU style your Andieanderin tie. Tag us in your photos on Instagram @Sydlovesfashion and use the hashtag #Andieanderin.

ps. If you missed the 425 Women to Watch event, check out the recap written by Shelby Rowe Moyer here.

Fashion Calendar: Dining Out for Life

Join me as I hit the streets and dine out around town on Thursday, April 26th as part of the Dining Out For Life event which helps raise funds for Lifelong. Over 90 restaurants in the Greater Seattle area will participate by donating 30-50% of their proceeds from the evening to support Lifelong programs which include the Chicken Soup Brigade, health and dental services, youth outreach, and more.

This year's participating restaurants include Terra Plata, Skillet Diner (Capitol Hill), Oddfellows Cafe & Bar, Mamnoon, Elysian Fields, Coastal Kitchen and Bar Melusine, among others. I'll be at Terra Plata on Capitol Hill dining with friends and I encourage you to find a participating restaurant in your neighborhood to help support this very worthy cause. This is a great opportunity to grab your friends and make a  difference by supporting Lifelong's vital programs.

Dine at one of the participating restaurants on April 26th, take a quick survey (on-site), and you'll be entered to win two roundtrip tickets anywhere Delta Air Lines flies in the United States. Hello, summer getaway! For event updates check out the Seattle Dine Out For Life Facebook event page and follow the conversation on social using the hashtag #DOFLSeattle.

See you on April 26th!

Fashion Calendar: 4 must-attend fashion and beauty events in Seattle

Spring is officially here which means it's time to make room for a new season of style! Join us at these amazing events happening around the city and come experience how Seattle does spring fashion, come rain or shine. 

April 11 - Pacific Place Spring Style Event: Join Darcy Camden of Styled Seattle and Andrew Hoge of Seattle magazine for a special spring style event featuring curated collections from Pacific Place retailers, a beauty bar by Noir Lash Lounge, fashion sketches by Drawing Blueberry, power ties from local brand Andieanderin, and more. 6-8 p.m. at Pacific Place/Level One. Get your ticket here

April 18 - Bella Bash: The annual Bella Bash at Bella Fiore Organic Med Spa is happening on Wednesday, April 18 from 6-8 p.m. on Queen Anne. The spa is giving away over $6,000 worth of services the night of the event including laser hair removal packages, facials, reflexology, and more. Tickets are $25 and can be redeemed for products/services at the event. As a bonus, Bella Fiore is giving each guest an additional $25 credit to spend at the spa. The first 25 people to RSVP will receive a swag bag filled with beauty and spa products. If you've never checked out Bella Fiore, this is a great chance to meet the team and learn more about eco-friendly skincare services. Get your ticket here.

May 12 - Behind the Seams: If you love fashion, you owe it to yourself to check out the "Behind the Seams" series which explores fashion from the MOHAI archives.  The lectures by Clara Berg are fascinating and explore history through a fashion lens. The next event is May 12th and will focus on how World War Two affected women's clothing in the 40's, specifically in Seattle. Tickets are $25 for general admission (which include museum admission) and can be purchased here

June 8 - NW Hope & Healing Fashion Show: This annual event helps raise funds for women undergoing treatment for breast cancer in the Seattle area. The fashion show features local boutiques and couture designers, all coming together for a very worthy cause. Tickets and more info can be found here

Fashion Calendar: Cookies and Cocktails

The Girl Scouts of Western Washington are gearing up for the Cookies and Cocktails fundraiser which will take place on March 1st at the Seattle Design Center. As a former Girl Scout myself, I have to admit, this is a pretty cool way to raise money for the organization. The theme this year is "Around the Campfire" and will include a larger-than-life campfire made entirely of Girl Scout Cookie boxes, of course. The event will also include music by STAR 101.5 DJ Paul Thompson, an airstream trailer photo opp, cookie-inspired cocktails served up by local bartenders including a special S'mores cocktail featuring Heritage Distilling brown sugar bourbon and DRY Soda, and more. This is a 21 and over event and tickets start at $50. VIP Tickets are $100 and include a one-year Sip Northwest subscription, a Trophy Cupcake, a ginger DRY Sparkling soda, Grounds for Change coffee, Theo salted almond clusters, a Hello Robin Cookie, a box of Girl Scout Cookies, and more!

// Event Details //

What: Cookies & Cocktails, a fundraiser for Girl Scouts of Western Washington
When: March 1, 2018
Where: Seattle Design Center 5701 6th Ave. S. Seattle, WA 98108
Why: Because every girl deserves a chance to change the world (and you love cookies)
Tickets: $50-100+ available via Brown Paper Tickets
Hashtag: #cookiesandcocktails2018

8 local beauty brands we're loving right now

The Pacific Northwest may be known for its plethora of coffee shops and tech start-ups, but it's also home to a full range of fabulous beauty brands too. We're talking everything from skincare to makeup, nail polish, and more. Here's a round-up of our favorite Seattle-based beauty brands.

Founded in 2007 by former Starbucks executive Jane Park, Julep has been one of my go-to Seattle beauty brands for a long time. My friend Natasha used to head up their PR and would literally blow my mind with the products they were launching. Dual-ended kajal eyeliner that would last all day and not irritate my eyes? Check. An oxygen nail treatment that would help me to stop biting my nails for good? Yes, please. Julep has it all, from Korean-inspired beauty products to long-last nail lacquers and even free-standing nail parlors sprinkled around the city.

Thrive Causemetics 
Founded by Karissa Bodnar, Thrive Causemetics is a Seattle-based beauty brand that gives back. For every product sold, one is donated to empower a woman thriving through cancer or domestic violence. All products in the line are 100% vegan and cruelty-free. The range includes blush, lipstick, mascara, eyelashes, eyelash adhesive, and makeup brushes.

Paula's Choice
Founded in 1995 by Paula Begoun, Paula's Choice is an online beauty brand based in Seattle. Their product line is non-irritating, fragrance-free and never tested on animals. British Vogue recently called their 2% BHA Liquid Exfoliant the "elixir of dreams" because it allows you to exfoliate without actually scrubbing your skin. One of the things that I personally love is that you can shop the site by category, skincare concern, or collection. You can even order your favorite Paula's Choice products in travel size which is perfect for all my jetsetting friends.

flora & henri
Although not a traditional beauty brand, Seattle-based flora & henri did in fact launch fragrances last fall. Isle of May and Alcazar Palace, developed in partnership with local perfumer Chelsey Owen, were a huge hit with shoppers over the holiday season. Available in three sizes, the fragrances make a great gift (for Valentine's Day, perhaps?) and offer a full sensory experience.

Velvet Report
Lindsey Arnold originally launched Velvet Report as a blog to share her love of vegan and cruelty-free beauty products. The site has now expanded to include a full shopping section that features vegan beauty boxes, makeup starter sets, micellar water, and face masks. I also like that she features local brands in her edited assortment whenever possible.

Herbivore Botanicals
Although this local brand is currently experiencing massive growth, the company is just a little more than five years old. Created in a Seattle kitchen by husband and wife team Julia and Alex, Herbivore is founded on the idea that skincare products can and should be safe, non-toxic, and highly effective using organic, food-grade ingredients. The entire line is excellent but my favorite product is the Coco Rose Body Polish which is perfect for getting a super smooth shave on your legs.

Van der Pop
Launched in 2016 by April Pride, Van der Pop offers a full range of beautifully designed products for female marijuana connoisseurs including leather stash bags, violet glass jars, geometric porcelain pipes, and pre-rolled cones. The Van der Pop line also includes several skincare products that feature European-cultivated hemp seeds including serums, creams, body balms, and luxurious body oils.

butter LONDON
It would be a miss not to include butter LONDON in this round-up. Their polishes are fabulous, and yes, they even have one that matches Pantone's Color of the Year. The company also just opened a nail bar in Seattle's trendy South Lake Union neighborhood with means I now have zero excuses for sporting a chipped manicure for extended periods of time.

Photo image courtesy of Van der Pop. 

10 Seattle boutiques you can shop on Garmentory.com

When I started this blog back in 2008, my goal was to highlight cool designers and boutiques in the city. In fact, this site was originally called "Seattle Boutique Blogspot". What that name lacked in originality it made up for with rich, shopping-specific content. I loved hearing from readers who would peruse the site and discover new shops in their own backyard almost as much as I loved delighting the indie designers that I featured. The truth is that these local shops and designers are what make Seattle great. They are the cornerstones of our communities and one of the many reasons Seattle is such a wonderful and creative place to live and work. But, one blog can only feature so many stories, and what these small businesses really needed to thrive was an online platform that allowed consumers from all over the world to shop their stores. They needed a way to diversify their revenue stream while also expanding their reach in the world of e-commerce. Enter Garmentory.com. The Seattle-based company launched in 2013 with the goal of bringing the curated experience of brick-and-mortar shopping to the world of e-commerce. At the time of the launch, the company featured just 25 designers and boutiques. It was a win-win scenario for everyone. Indie designers and boutiques finally had an online hub to move through merchandise and reach new customers, and online shoppers had the ability to shop for hard-to-find labels and boutiques, all in one place.

Fast forward to 2018 and you can now shop from over 3,000+ designers and 500+ boutiques on Garmentory.com including some cool Seattle shops. Baby & Company, Glasswing, Rizom, and Velouria are just a few of the stores you can explore on Garmentory. The assortment from Seattle also includes designer lines SCHAI, SILVAE, and Salua Lingerie. Check out a few of our favorite picks from the site.

The woven dress you'll want to wear every day...

The ultimate accessory to finish off any outfit...

Faris Bold Cuff available from Rizom

The white shirt you'll wear with everything this season...

SCHAI Astro Shirt 

The silk dress you need to add more color to your life...

La Prestic Ouiston Silk Dress available from Baby & Co. 

The hanging terrarium you need to find your zen...

Modern Glass Terrarium available from Glasswing

The romper you can't wait to prance around the house in....

Salua Lingerie Silk Romper 

To date, Garmentory has raised $3.6M to continue growing its e-commerce platform. Last year they added menswear and this year the world is their oyster. We can't wait to see what's next for this cool Seattle-based company. 

3 must-have holiday gift sets from Van der Pop

'Tis the season for scrambling to find the *perfect* gift for everyone on your list. Seattle-based Van der Pop has you covered with some amazing gift sets that are guaranteed to make you the hit of the party.  No pun intended. Each set featured below is priced under $60 and designed for modern women with high aspirations. Order by 12/19 to receive your gift by Christmas.

Kate's Stash Set is priced at $39 and includes a 100 ml PARTY stash jar, one Van der Pop grinder card, one pack of Pop Sticks (3 red, 3 black), and a bonus 30ml LAUGH stash jar. Van der Pop's violet glass stash jars are labeled with the power of the medicine, herb, or flower it is destined to contain. In this case, we think Kate likes to party and after she parties, she might enjoy a good laugh. The set also comes with a credit-card size grinder card for on-the-go grinding and colorful pop sticks printed with soy-based ink that can hold up to 1 gram of ground up flower.

Martha's Stash Set is perfect for laid-back party girls. Priced at $49, this set includes one 100ml LAUGH stash jar, one Van der Pop hieroglyphics grinder card, one pack of Pop Sticks (3 pink, 3 black), and a bonus 30ml RELAX stash jar. The pink pop sticks make this gift set so much fun!

Last but not least, fancy girls will love Yasmin's Stash Set. It's designed for stylish self-care and makes a luxe holiday gift. Priced at $59 the set includes one handcrafted 24k gold cone made with a blend of hemp and edible gold, a 1 oz. jar of Van der Pop's FORGET balm which is a topical treatment for muscle aches, one Van der Pop hieroglyphics grinder card, and a bonus 30ml SLEEP stash jar.

These gift sets are brand-new from Van der Pop and selling fast! Order by 12/19 to receive delivery by Christmas.


 Van der Pop recently released the results of their "Women & Weed" survey. The survey gathered data from over 1,530 women in North America. Check out their findings below.

Shop Local Seattle: Best Beauty Gifts

For the beauty fans on your list, here are our top picks from eleven local brands in Seattle plus three experience gifts that are gorgeous to give or receive.

Featuring pretty packaging and all natural ingredients, French Girl Facial Polish is finely milled and formulated with organic brown rice powder, french clay, and organic flower petals to gently exfoliate skin. Local shopping tip: French Girl is available on Amazon Prime. $38

Over the past few years, vegan beauty products have come a long way and that inspired Seattleite Lindsay Arnold to launch the Velvet Report, a site dedicated to educating consumers about the luxurious side of vegan beauty and helping them discover ethical beauty brands along the way. The Velvet Report's Vegan Makeup Starter Kit is a great place for newbies to begin. The kit comes packaged in a beautiful keepsake box and features a lipstick, mascara, eyeshadow quad and liquid blush. $75

Beauty fans on your list will love Butter London's Little Gems holiday set featuring 6 petite nail lacquers. Colors range from nudes to metallics and as always, are free from toxic ingredients. $24 Butter London was founded back in 2005 by British entrepreneur Sasha Muir and continues to expand its presence in the city. The company recently opened a nail bar in South Lake Union.

Seattle boutique flora & henri recently unveiled their first fragrances just in time for the holiday season. "Isle of May" features notes of red roses and rich violets, while "Alcazar Palace" blends orange citrus notes with delicate white floral. The bottles feature artwork by local illustrator and tattoo artist Kyler Martz. These perfumes make a gorgeous gift to give and receive. 3 sizes available, prices range from $30-250. Shop online, or pick up gifts from flora & henri in-store at 401 First Ave. S. (Curbside pick-up is available for local shoppers)

Located in Seattle's International District, Paula's Choice is a trusted beauty brand that is vegan and cruelty-free. The Brightening Radiant Skin Collection is a great pick for battling winter skin. The kit contains RESIST Brightening Essence to replenish anti-oxidants, a Pure Radiance Skin Brightening Treatment that helps balance uneven skin plus and a gel Renewal Mask that is designed to be worn overnight for a refreshed, hydrated glow. $79 for the set.

The holidays can wreak havoc on your skin. Say no to free-radical damage and toxins with Teadora's Anti-Pollution Facial Mist. This product helps protect skin from pollution, sets your makeup, and helps reduce the appearance of fine lines. Oh, and it makes a great gift for beauty junkies. $38

Strip lashes from Noir Lash Lounge make a great stocking stuffer for beauty fans. This local company has two locations in the Seattle-area including Bellevue and Belltown and manufactures their own brand of strip lashes for girls who love the look of false lashes but don't want to commit to a full set of extensions. Strip lashes are available in a variety of styles from all natural to super dramatic, prices range from $11.99 - $13.99.

It's no secret that Seattleites are Vitamin D deficient, especially during the cold winter months. Local esthetician Susan Grace knew there had to be a better way to give her clients a boost, so she infused Vitamin D into her signature toner to boost collagen production and tighten skin. Tone Well is available locally at Haute Yoga on Queen Anne and select Barre 3 locations. $10-$29

Founded back in 2011 in a local Seattle kitchen, Herbivore Botanicals is dedicated to using high-quality raw materials to create beautiful skincare products. The Coco Rose Body Polish gently exfoliates with a blend of Virgin Coconut Oil and delicate Moroccan Rose. Shop online at Herbivore Botanicals or pick-up from a local stockist like Moorea Seal. $36

When Kari Gran first launched her eco-friendly skincare line back in 2012 with a cleansing oil as the anchor of the line, it was a massive departure from the way most women in Seattle were washing their faces at the time. I mean come on, use oil to cleanse your skin? It sounded counter-intuitive, but it turned out to be a genius way to help balance oily skin. If you're new to the line, I recommend starting with the "Mini Kit" and Lip Whip Gift Pack. The travel size set comes with the signature cleansing oil, essential serum, hydrating tonic (your choice of lavender or rose), Three Sixty Five sunscreen in SPF 28 for daily use, and a lip whip (your choice of Peppermint or Cinnamon). Gift wrap available. $64

New day, different polish, because your polish color depends on your outfit, right? 100%. Give your girlfriends the gift of pretty nails with the #Coveted 12-piece mini nail set from Julep. Featuring dark blues for stormy days and bright pinks for sunny days, the set also includes a soft pink neutral for days when your vibe is subtle and sweet.

For your best friend
Spa day in Seattle at the Four Seasons -  My favorite spa day starts with brunch at Goldfinch Tavern, followed by a trip to the sauna before getting a Northwest Body Scrub. $150-195

For your mom
Moms work hard and they deserve a Day of Beauty like only Gene Juarez can provide. The 6-hour experience comes with a 90-minute massage, 60-minute facial, Spa mani + pedi, catered lunch, expert blow dry and make-up application. $475

For your man
The "Proper Gent" service at Butter London's flagship is $25 for a 25-minute manicure that includes nail shaping, cuticle care, and moisturizing massage with a buff to shine. 

Fashion News: GRAY announces list of finalists

The design dust has settled and a total of 53 finalists were selected across eleven categories for the 2017 GRAY magazine awards. Designers and manufacturers submitted their work to be evaluated by an esteemed panel of judges including Olivia Kim, Vice President of Creative Projects at Nordstrom.

Finalists for the fashion category include Suk Chai of SCHAI for her Legion Collection, Deborah Roberts of SILVAE for her Re-Entrance collection, and Khadijah Fulton for her Linea Collection of WHITE/SPACE jewelry.

I met Suk Chai of SCHAI several years ago through her friend and fellow designer Karen Guh of Paychi Guh. Like most people who meet her, I was instantly drawn to her warmth and creative energy. Suk is a big proponent of doing production in the U.S. and shared her perspective as a designer doing domestic manufacturing back in June at the Seattle Sewn fundraiser I helped produce. Suk is a true creative who thoroughly enjoys the entire creative process and is well respected in the fashion community for her leadership on urban manufacturing and integrity to the craft.

It was at that same Seattle Sewn fundraiser that I had the chance to finally connect with Deborah Roberts of SILVAE in person. I followed her journey back in 2014 when she competed in the Independent Designer Runway Show as part of Bellevue Fashion Week and was thrilled when she won the grand prize for her "In the Woods" collection. Deborah is talented, community-oriented and strategic with her brand growth. You can catch her for a limited time at Rizom in Belltown alongside FARIS jewelry and Pacific Standard books.

Khadijah Fulton of White/Space is a refreshing dose of creativity and cool. We met back in 2013 when she was first launching White Space jewelry and needed PR support. Her designs are versatile, sophisticated, and beautifully crafted by hand using traditional metalsmithing techniques. Since our time together Khadijah has expanded her line and continues to enjoy recognition in the media for her chic and timeless jewelry.

GRAY Award winners will be revealed on November 29th at The Sanctuary in Seattle. Tickets to the award show go on sale to the public on Tuesday, October 31st. 50% of ticket sale proceeds will be donated to the BLOCK project, a non-profit started by architects dedicated to alleviating homelessness in Seattle.

There are very few opportunities for local designers to get the recognition they deserve. I am so thrilled to be partnering with GRAY magazine as a fashion sponsor to support this design competition. Good luck to all the finalists. I'll see you on November 29th as we celebrate the epic design community in the Pacific Northwest. For a full list of finalists in all categories and to learn more, visit grayawards.com.

Beauty Alert: butter LONDON nail bar now open in Seattle

Beauty Alert: The holiday season calls for serious party nails because no great night out ever started with a chipped mani. 

Thankfully, butter LONDON has opened a brand new nail bar in Seattle's South Lake Union neighborhood. The 537-square-foot store located on Fairview Avenue will offer waterless manicures and pedicures starting at $18. Add-ons include nail art, sugar scrubs, and extended hand massages. They even offer manicures for gents.

The Nail Bar was designed by Seattle-based interior designer Leah Steen and features butter LONDON's iconic brand wallpaper. "We wanted to break the mold of traditional nail salons and create an unforgettable experience in a stylish environment where women can have fun and get pampered together," said butter LONDON President Sarina Godin.

Known for pioneering the original 3-free lacquer, butter LONDON prides itself on its assortment of high-performance, non-toxic nail products that are safe and effective. This great local brand was founded back in 2005 by British entrepreneur Sasha Muir and London's premier fashion manicurist Nonie Creme. (Fun fact: Both founders still live right here in the Pacific Northwest.)

butter LONDON Nail Bar
400 Fairview Ave. N.
Seattle, WA 98109
Hours: Mon-Sat. 10 a.m. - 6 p.m.

Local tip: If you stop by for a mani during the week, don't miss the Meat & Bread sandwich shop next door. The sandwiches are delicious and they even offer a simple grilled cheese for kids and grown-ups alike.

Fashion Files: Q&A with Darrah Christel of Loho

Most women don't notice the void for low-rise hosiery until they look around and realize it's virtually non-existent in the market. That was the exact scenario Loho creator Darrah Christel found herself in as she searched unsuccessfully for tights that wouldn't dig in to her love handles and confirm every negative thought she's ever had about herself.

If you can relate to this, you're in the right place, because Darrah's created a brilliant product that will make you love wearing tights again. Enter Loho, low-rise hosiery designed and developed in Seattle featuring a unique waistband that sits naturally on the waistline and molds to the body. The secret is a silicone backing that keeps the tights from falling down making them easy and comfortable to wear for women of all shapes and sizes. Check out our Q&A to learn more about the backstory behind the brand and how you can help support the launch.

Q- How did you come up with Loho?

A- It was sort of an accident, to be honest. I'm a writer by trade. Fashion design is never something I thought I'd dohosiery and lingerie were probably the furthest thing from my mind, but living in the Northwest, tights were a necessary evil if I wanted to wear dresses in the winter. I didn’t really even think twice about it until I had to write about them for my job at zulily. 

When the copy team would sit down to write about hosiery we would collectively chat about how uncomfortable wearing tights could be. Everyone had a “trick” to wearing them. I remember my colleague Alaina telling me, “Cut the sides of the elastic. That will loosen them up.” So that night I tried it. I was getting ready to go dancing and wanted to feel comfortable. But to my disappointment, cutting the sides of the elastic didn’t really help, so I had to cut off the entire elastic waistband. 

Little did I know that without the waistband the tights wouldn't stay up. Halfway through the night, I made a run for the bathroom to rip them off. That's when it dawned on me that wearing my underwear on the outside of my tights would help them stay up. The rest is history. I made my first pair of tights using a lace waistband and realized I was on to something. 

Q- What were your biggest obstacles when it came to manufacturing and why was it important for you to produce in the U.S.?

A- Finding manufacturers was the hardest part of all of this, especially for someone without a design background. After watching The True Cost on Netflix, I realized that only 3% of the clothes we wear are actually made in the U.S. And if you think about that, that means there are very few manufacturers left in the states. They’re all going out of business because it's cheaper to make things elsewhere, like China. In the beginning, I did speak to a few manufacturers overseas, but none of them were willing to disclose information about their employees or working conditions. That's when I decided to do my manufacturing in the U.S., even though it meant fewer options and higher production costs. 

When I first started calling around, nobody wanted to call me back. And I couldn’t find email addresses to save my life. Trust me, I would have rather emailed than called. I’m a millennial. I hate calling people. But I finally got a hold of a hosiery mill that was willing to work with me. I tried to get them to sign an NDA because my patent was still pending, but they ignored all my attempts to get it signed. I finally let it go in order to keep things moving forward because they were the only hosiery mill willing to work with me at the time. 

Six months into iterating and developing the line, the manufacturer sent me an email saying they were going to have to send back my samples and couldn’t work with me anymore. It came out of the blue. Turns out, they sold my design and the process we had just been working on for six months to someone else. I couldn’t have been more pissed off, frustrated, and discouraged—but I put my feelings aside, and went through the motions of formally sending a cease and desist. Trust me, I don’t like taking legal action. As a new business owner, legal fees will bleed you dry, plus there’s no guarantee anything will be done. When all that happened, I thought, "this must be a sign from God that I’m not supposed to make these tights...."

But when you’re in doubt, that’s when your tribe really shines. I wasn't ready to let go of my vision for the line. I remember telling my mom I didn’t want to have to go back to cold calling hosiery mills so she insisted on calling on my behalf. An hour after I gave her a few numbers, she had the owner of CC Hosiery on the phone. It must have been a sign because their showroom was literally a block away from the lace manufacturer I was already working with in New York. And just like that, business travel became much more efficient.

Q- How did you decide what factory would ultimately manufacture your line?

A- CC Hosiery is the same company that makes Hanky Panky’s signature lace waistband, and they actually wrote a great blog post about the Klauber BrothersI have plans on going out to visit Klauber Brothers and CC Hosiery with a film crew so that I can share just how great these suppliers are, and how interesting the whole process is. Stay tuned!

Q- How has the line evolved since you first conceptualized it?

A- When I first thought of this idea, I literally thought I’d be making underwear on the outside of tights or somehow connecting underwear to tights. That’s how I sketched them. Luckily, I started working with a patternmaker to bring my vision to life. We tried every kind of lace, backing, denier of tight, and landed at what I think is the perfect pair—beautiful, comfortable, life-changing. I’ve literally worn through all my samples, which I regret because now I have nothing to photograph. 

Q- How has your background helped you launch this line?

A- I used to be a fashion blogger. That was around 2010, the same year I graduated college, and there weren’t a lot of paying writing gigs. I actually flew to New York and had an informational interview with In Style and People Magazine in the Time Warner building, and was advised not to pursue print, since they were unsure what the future might look like for them. 
So, I decided to self-publish and take up fashion blogging. I did that without pay while working at Nordstrom. As it turns out, I have this incredible gift of finding women the perfect denim, no matter their size. I’d study all the jeans we had on the floor, knew the product inventory like the back of my hand and would put women in jeans they didn’t know existed. It was like finding their glass slipper. I got addicted to that feeling. Giving women something they thought they’d never find. 

I’ve also been writing in fashion for a long time, for brands like Nordstrom, Neiman Marcus, zulily, REI, Target, and most recently, Brooks Running. I worked as a stylist in that time as well. And between the two, I’ve learned a lot about the industry, what’s out there, what people are looking for, and most importantly, what problems women are experiencing

Hosiery remains an outdated, non-innovative space women still have issues with. I make it a habit to visit the lingerie department at Nordstrom every time I go in, and I eavesdrop on customers talking to sales associates. And without fail, it’s an issue with comfort or size inclusivity. I feel sad for the customer in the moment, but I feel really good about what I’m putting out there.  

Q- What advice do you have for other women looking to start their own line?

A- Don’t be afraid of not “doing it right.” This is coming from a perfectionist. So I’m with you—I don’t like putting things out there I haven’t perfected yet. But I’ve had to get over that. I started my Instagram account last year with just prototypes of my tights. And the images I have in my campaign are of models wearing prototypes. But if I waited until I raised enough money to make the real-deal manufactured tights, I’d just now be starting, and I wouldn’t have had all the opportunities and exposure I’ve had this year. I wouldn’t have been accepted into Rent the Runway’s Project Entrepreneur program, or been featured on Cara Alwill Leyba’s podcast Style Your Mind. So when people tell you to just start doing, they mean it. Perfectionism is the ultimate procrastination. 


Get Involved

Darrah is currently running an iFundWomen campaign and is *so close*  to her goal of $10,000 to produce the first run of Loho tights. Please consider supporting this campaign by pre-ordering a pair of tights or simply making a donation to see this project come to life. Darrah's iFund Women campaign ends on Oct. 31st and we don't want you to miss out on supporting this great local brand while also supporting U.S. manufacturing! Act now by visiting the iFundWomen Campaign Page and pre-ordering a pair of Loho tights.

Please SHARE this post to help us spread the word about this amazing local brand! We also invite you to follow the Loho story on Instagram. Tell Darrah that Sydney sent you! 😘

Fashion Calendar: Goodwill Glitter Sale

Goodwill will host its 34th annual Glitter Sale on Saturday, November 11 and Sunday, November 12 in Seattle. Last year more than 2,500 people shopped the sale to help support Goodwill's free job training and education programs. In 2016, Seattle Goodwill provided job training and education services to over 11,500  individuals in the community. Purchases made at the Glitter Sale directly support these valuable programs.

Tickets for the preview sale on Wednesday, November 8th are on sale now for $50 and give guests access to shop the sale a few days early and get first dibs on designer dresses, shoes, outwear, handbags, accessories, and more.

The Glitter Sale is free and open to the public. Arrive early for access to the best merchandise but know that the shelves will be restocked throughout the weekend. The sale runs Saturday and Sunday from 9 a.m. to 6 p.m. but a line starts forming on Saturday morning as early as 5 a.m. It's an experience you don't want to miss and it's for a very worthy cause.

What: 34th Annual Goodwill Glitter Sale
When: Saturday, Nov. 11 - Sunday, Nov. 12
Where: Goodwill 1400 S. Lane St. (Near the corner of South Dearborn and Rainier Ave. S.)
Time: 10 a.m. to 6 p.m.
Social: @SeattleGoodwill #Glittersale