Sustainable fashion brand Amour Vert is opening its first store in the Pacific Northwest at University Village on Friday, April 26, 2019. Based out of San Francisco, the company currently operates 7 stores in the U.S. and plans to open 6 additional locations this year. The product mix at the Seattle store includes knit tees, silk dresses, organic denim, recycled leather jackets, eco-friendly Veja sneakers, handmade jewelry, and more.


For newbies to the brand, Amour Vert is deeply committed to sustainable practices and does 97% of the apparel production for its clothing line in the Bay Area. The company is focused on employing fair labor practices to ensure transparency within the supply chain and believes in only producing limited quantities of each item to eliminate excess waste. Amour Vert works directly with mills to pioneer new, eco-friendly fabrics, and believes in working hard every day to create a healthier planet for future generations. In fact, for every purchase of an Amour Vert tee, a tree is planted in North America in partnership with American Forest. To date, the company has helped plant over 200,000 trees.

The new Amour Vert store is located next to glassybaby at University Village at 2625 NE Village Lane. Doors open to the public at 9:30 a.m. on Friday, April 26th.




If you though the debut collection for Beet World was good, wait until you see what's new for spring/summer 2019. Founder Ashima Singhal was inspired by flower-filled meadows, outside adventures, and the lure of endless summer days. The entire collection is made from 100% natural fabrics that are durable, soft on the skin, and easy to clean. 




The new collection features easy dresses, flowy tops, linen shorts, and cotton skirts, each bearing beautiful design details. Highlights include the Briar Dress (pictured above) which features a miniature floral print and peter pan collar, the embroidered Rosie Dress which is perfect for parties or play time, and the Hazel top (available later this month) which pairs perfectly with denim shorts. View the full Spring/Summer lookbook here


I'm a big fan of this brand and look forward to watching it evolve over the next few years. The styling is gorgeous and everything in the collection is priced at $50 and under. My daughter has several dresses from the fall collection and they continue to be some of her favorite garments to wear. Shop the full collection online at www.beet-world.com


You may also notice a familiar face if you visit the Beet World website. My daughter London (pictured in the top banner) is featured in their spring/summer campaign and had a great time on the photoshoot modeling clothes for this fabulous local brand. (Shown above left to right: Layla Dress, available in sizes 2T-12Y and the Lucy Wrap Dress, available in sizes 2T-12Y)

Shop & Dine to Make A Difference and help raise critical funding for Seattle's Ronald McDonald House March 8-10 at University Village. For a $25 donation, guests will receive a Shop & Dine card redeemable for 25% off purchases at participating restaurants and retailers, all weekend long. Since 2004, University Village has helped raise more than half a million dollars for charity partners in the Pacific Northwest through this event. Guests can purchase Shop & Dine cards in advance online or by visiting participating retailers and restaurants March 8-10.


This year the list of participating stores is amazing! The line-up includes Follain, Aritzia, Joie, J. Crew, Scotch & Soda, CB2, Anthropologie, Free People, Mercer, FrogLegs, and more. Restaurant partners include Piatti Ristorante & Bar, Trophy Cupcakes, Rachel's Ginger Beer + Ma'ono, Eureka!, and more. View a full list of participating businesses here. This is a great opportunity to shop for spring must-have's and dine with friends at participating U Village restaurants, all while supporting a very worthy cause. 


In addition to deals on shopping and dining, University Village is also offering free valet parking throughout the weekend. Retailers will also get involved by hosting special in-store events, social media contests, and giveaways around the property. 

When: March 8-10, 2019

Where: University Village 2623 University Village St. Seattle, WA 98105

Why: To help raise funds for the Seattle Ronald McDonald House

Get the card: Purchase a Shop & Dine card at participating retailers or buy in advance online 

During New York Fashion Week I had the opportunity to head to Manhattan and help with the marketing and PR efforts for a very special Women of Color FashTech Brunch produced by three incredible boss babes including Brittany Hicks of G.I.F.T., Jessica Couch of Luxor and Finch, and Ellie Zambrano of Geek of Chic. Brittany and I connected last year when she spoke on the "Future of Fashion" panel at the Gossip & Glamour Style Summit and I immediately fell in love with her energy and enthusiasm for creating pathways into the fashion industry for women of color through careers in technology.

The New York event provided a platform for women working in fashion, tech, and media, to discuss a wide range of relevant topics including diversity, inclusion, community-building, and the need for companies to create better pathways for women of color to advance in their careers. Panelists included Uzumna Udeh, Senior Finance Analyst of Global Markets for ASOS, Kelly Stickel of the retail consultancy firm Remodista, C-Suite Coach Founder Angelina Darrisaw-Cheeks, and Jessica Couch of Luxor and Finch, who also co-produced the event.


I was struck by the openness and honesty of the women of the panel. They each shared personal stories about the challenges experienced thus far in their careers and the obstacles that remain as they move up the corporate ladder. The discussion covered a variety of topics including the spending power of women of color, the importance of being authentic in business environments, and why it's critical that industry stakeholders support efforts to advance inclusion and diversity within their organizations. The conversation also touched on the importance of mentorship for women and the need for strategic community-building across industries.

Jessica Couch of Luxor and Finch spoke about the need for brands to be more inclusive when it comes to sizing. Fit issues run rampant in the fashion industry and the non-standard sizing market is now a $22 billion dollar industry, leaving a large portion of business on the table for brands who extend their size ranges to include women of all body shapes. Efforts to address this by fashion brands would also reduce e-commerce returns due to poor fit issues, which would ultimately help make strides toward sustainability efforts in the industry.


Kelly Stickel of Remodista discussed the need for companies to embrace diversity and inclusion as more than just buzz words. "Brands need to truly make an effort to hire and retain diverse talent," she added. Uzunma Udeh of ASOS spoke about the challenges that women of color face when they are the minority within their organization. In addition to lacking strong support networks, there is also the reality that professional mentors can be hard to find and that opportunities for advancement are not equally distributed. "It's hard to be yourself when you feel like you have so much to prove," says Udeh, "It's important for people who have access to change to be a resource and a voice for those that may not have one."


Angelina Darrisaw-Cheeks of C-Suite Coach spoke about the need for companies to make meaningful investments in communities of color. She also called for greater transparency, urging women to share their stories of how resources given by companies have made a difference in their lives, whether it's sponsoring an employee to attend a networking lunch, or simply giving them access to professional development resources. Angelina also spoke about the dangers of conformity, stating that "Every time you change who you are to fit into a room, you're telling the women who are following in your footsteps that they too have to change who they are. You are enough." That statement really hit home for me.  It was a stark and important reminder to be myself, regardless of where I am, or who is sitting across the table from me.

Guests of the event enjoyed a 3-course brunch, signature cocktails hosted by Hennessy, swag bags, and strategic networking opportunities both before and after the brunch. Sponsors included MouthMedia Network, Brutzkus Gubner, Geek of Chic, Gossip & Glamour, Amazon, Remodista, and more.

This event was incredible from start to finish. The energy in the room was contagious and it was clear that the brunch was relevant, timely, and beautifully executed by the production team. My goal is to help bring the Women of Color FashTech Brunch to Seattle later this year so that we can continue to have meaningful conversations about diversity and inclusion. Please stay tuned for more info and let me know who YOU want to see on the panel. In the meantime, I invite you to check out the full photo gallery from the event on Facebook.

Photo credit: Jajuan Burton


Thompson Seattle is hosting a special Wellness Wake-Up event on Saturday, February 2nd and tickets are going fast. The event will feature an hour-long yoga session with New York-based celebrity instructor Claire Fountain, followed by brunch in The Nest, and a panel discussion about modern health and wellness featuring Moonlit Skincare co-founder Stephy Kim, Seattle designer and fitness expert Kate Mensah, and Sutra Co-founder Ashley Strommen. The morning will also include complimentary B12 shots from Bella Fiore Organic Med Spa, cold-pressed juices by Healeo, refreshments by Vita Coco, and tastings from Ketel One Botanicals. The event runs from 8:30 a.m. to 12:30 p.m. and tickets can be found here.

If you've decided to focus more on your overall health and wellness in 2019, this is the perfect event for you. I'm already a big fan of Moonlit Skincare so I'm eager to hear more from Stephy Kim about how she finds balance in the chaos of life. I've also had the opportunity to connect recently with Kate Mensah and her energy alone will make you want to find time in your busy day to come back to center and focus on what really matters.

Thompson Seattle is located at 110 Stewart St. Seattle, WA 98101. Follow along on Instagram @thompsonseattle.

When I started doing fashion field trips a few months ago I had no idea the concept would be so well-received in the Seattle fashion community. In our latest video, we meet up with Youtuber Monica Church to check out Scout & Molly's in Ballard. Join us as we meet store owner Nikki Harpster, talk about their upcoming 1-year anniversary, and explore the selection of women's apparel and accessories, organized entirely by color. The shop carries brands you already know and love including ASTR, Free People, Cupcakes and Cashmere, and DL1961 denim. It was the perfect #shoplocal experience and it even involved a very cute shop dog.



Shop Scout & Molly's online or in person at 5317 Ballard Ave. NW Seattle, WA 98107. You can also find this adorable local boutique on Instagram @scoutandmollysballard. Tell them we sent you!

Seattle brand K Ba-Nana has finally launched a website and you can now shop for all your favorite k-beauty products online without ever having to leave the house. If you have yet to visit their pop-up at University Village, your last chance to check it out is this weekend. After that, K Ba-Nana will be online only under later this spring when they open a permanent location somewhere in Seattle. In the meantime, you can peruse the website for all your favorite skincare, serums, face masks, beauty accessories, and gifts. The pop-up officially closes on Sunday, January 27th. Follow along on Instagram @hellokbanana.





The viaduct closure may be a traffic nightmare for the city, but it also presents a fabulous opportunity for Seattleites to take a second look at the shops in their own backyard in an effort to support small business owners in their neighborhood. There are many independently-owned businesses that will be hit hard during the #realign99 project, and many of them can't count on e-commerce alone to float them through the next few weeks, so if you live near Pioneer Square please consider checking out one of these cool local businesses. BONUS: Every single one of these shops listed below is woman-owned.

flora & henri
Stop in at General Porpoise for a donut before heading to flora & henri to discover new arrivals for the season. flora & henri stocks a beautiful assortment of global brands for men, women, kids, and home. flora & henri was established in 1998 when founder Jane Hedreen opened her first store in Seattle selling exclusively childrenswear that she designed in-house. Since then, the private label assortment has grown and the store has expanded to include merchandise for men, women, and home.
401 First Ave. S. Seattle, WA 98104 (corner of 1st and Jackson)

Velouria
Self-described as a small Seattle shop "chock-full with U.S. and Canadian-made goods", Velouria carries apparel, accessories, apothecary items, and even clothing for kids in their Pioneer Square shop. I'm a fan of the Claw's Out Polish, which seems perfect for the Women's March on Saturday, and I also like the assortment of ceramics. Stop by and make a discovery of your own.
145 S. King St. Seattle, WA 98104

Clementines
Founder Linda Walsh is known for stocking a fabulous assortment of shoes and apparel from a mix of established and emerging designers, but shoppers of Clementines will also find an amazing assortment of vintage merchandise and home decor from their sister shop downstairs, Swan Dive. It's a two-for-one shopping experience and it is not to be missed.
310 Occidental Ave. S. Seattle, WA 98104

Drygoods Design
Creatives who are looking for inspiration will enjoy a visit to Drygoods Design to check out their selection of fabrics, cards, tote bags, gifts, and craft supplies. They even offer a range of sewing classes for beginners who are interested in learning the craft. I'm a fan of the cotton/linen space fabric in stock right now, but if you can't sew that's ok too, you can just shop instead.
301 Occidental Ave. S. Seattle, WA 98104

Fresh Tangerine
This sweet shops sells delicate jewelry that is lovingly made by hand right in Pioneer Square. The minimalist style of each design is very Pacific Northwest-friendly and the price point is just right too.
89 Yesler Way Seattle, WA 98104

Speaking of Pioneer Square, this would also be a fantastic opportunity to share the news that Jujubeet, Seattle's favorite juice bar and healthy eats cafe, is moving in to the neighborhood next month. They're taking over the old Taco Del Mar location at 1st and Yesler and introducing a new menu. Stay tuned for grand opening details!

Happy Shopping and thanks in advance for keeping it local!




In our latest SydLovesFashion Field Trip video, we hang with Seattle style blogger Brittany Streissguth of Pumps & Plaid to visit Queen Anne Frame & Gift. This shop is locally owned by fellow style blogger Kirsty Papadopoulos of The Kirsty Files and her husband Nick. They're an amazing Queen Anne family and they love sourcing cool products from vendors based in the Pacific Northwest. If you have any last-minute holiday shopping to do, stop by this adorable local boutique. They even offer free gift wrapping, which has literally saved my life.






In addition to doing custom framing, Queen Anne Frame & Gift stocks jewelry (from local brands including Lucia K and Baleen), bath and body products, books, home goods, cards, stationery, notebooks, key chains, blankets, and more. I want to send a BIG thank you to Brittany of Pumps & Plaid for hanging with me while we did the video together to highlight this cool local business. Don't forget to follow @QueenAnneFrame on Instagram!

Check out our full Fashion Field Trip video below and be sure to follow along @Sydlovesfashion on Instagram to be the first to see future style videos featuring Seattle designers, boutiques, and brands.


Queen Anne Frame & Gift
1621 Queen Anne Ave. N. 
Seattle, WA 98109


After a successful fall fashion series featuring local designers and boutiques, Thompson Seattle hosted a special holiday shopping event at The Nest to give Seattle fashion fans a fun and easy way to shop local. Featured brands included Andieanderin, Armoire, F E R A L, LumberUnion, Moonlit Skincare, Moorea Seal, and more. Take a deeper dive into the featured brands showcased at the holiday shopping event and please check out my Fashion Field Trip video featuring fellow blogger and YouTuber Rachel Waldorf.


Andieanderin - This company has ties (no pun intended) on the East and West Coast. Co-founder Lisa (pictured above) moved to New York earlier this year while her partner Cara continues to run the operation here in Seattle. Andieaderin makes a gorgeous assortment of neckties inspired by influential women both past and present. They just celebrated their one-year anniversary and recently added 5 new styles to the line. Shop online here: Andieanderin.com

Armoire - This local startup recently raised $3M in new funding to help grow and expand its offering. At its core, Armoire is a clothing rental company for women, but it's so much more. Read the full story online in the Sunday Seattle Times. Sign up for a monthly membership at Armoire.style

Coupe Rokei - This downtown hair salon is located across the street from The Thompson hotel and is locally owned by Rory McGowan. They do fabulous hair, make-up, and skincare including microcurrent facials and they also sell a large assortment of Oribe hair and beauty products. Check out their latest announcement in our fashion field trip video below. 


F E R A L - This cool local handbag and leather accessory line owned by Shannon Fisher is 100% made in the U.S.A. and recently reached its funding goal on Kickstarter which means the brand can add more styles and colors to the already fabulous collection. Shop online and learn more about this cool local brand at FeralFeral.com

LumberUnion - If you're just hearing about this Seattle-based lifestyle brand you're not alone. They are fairly new on the scene and they have some major things coming for 2019. The vibe is laid-back PNW and the merchandise includes styles for men and women. Meet founder Anthony Bergin and hear what he has to say about the brand in our Fashion Field Trip Video linked below. LumberUnion.com


Moonlit Skincare - Ok this isn't technically a local brand but they do have a local presence by way of Knack Shops on Capitol Hill. I'm in love with Moonlit's Midnight Shift Overnight Facial Oil and I'm pleased to report that they recently added several new products to the line-up including the Powder Down Powder and the Slumber Bath Salts. Rumor has it there's also a sleepy time tea coming next spring. Meet founder Stephanie Kim in the video below and shop online at MoonlitSkincare.com

OULA- This cool local company focuses on small-batch artisanal garments and accessories that are globally styled and sourced. Founder Erika Dalya Massaquoi will be on-site at the Sip & Shop. Learn more about her story here

Pipe & Row - This Fremont boutique is well-known for it's West Coast vibe and curated mix of brands. In addition to apparel, they also stock a fashion-forward assortment of jewelry, handbags, accessories, and home goods. Shop online at Pipeandrow.com. 

Scotch & Soda - With two stores in the Seattle area (Capitol Hill and University Village), Scotch & Soda is making their mark on the city. The merchandise mix includes clothing and accessories for men and women and the prints this season are SO GOOD. They have great gifts this year including hats, socks, gloves, and many of them are priced under $150. Shop the Seattle store at 1530 Melrose Ave. 


Moorea Seal - Local fashion fans got to meet Moorea Seal in person at the Thompson Seattle holiday Sip & Shop event and shop from a curated assortment of merchandise handpicked from the shop. Her books The 52 Lists Project and 52 Lists for Happiness make great holiday gifts! MooreaSeal.com

Union Studio Metals - Self-described as adornment for "free-roaming gypsies with androgynous taste", Union Studio Metals makes beautiful pieces by hand using a range of metals and materials. View the collections online here. 

View the full fashion field trip video taken on-site at the Thompson Seattle Holiday Sip & Shop here. You can also follow our fashion adventures around the city on Instagram @Sydlovesfashion




Robbins Brothers recently hosted an intimate influencer event to showcase holiday arrivals and introduce new store manager Molly Tyler to the style community. The evening included bubbles, light bites, and an overview of the Robbins Brothers brand. Guests in attendance included Haley Knox of Simply Darling Duo, Carlene Forbes of Queen Carlene, beauty blogger Caroline Case, and Youtuber Rachel Waldorf. Guests got to try on bling while sipping bubbly and learning more about how to pick the perfect diamond.




If you're in the engagement ring market and looking for a great company to work with definitely consider Robbins Brothers. They have stores in Belltown and Bellevue, and the customer service is excellent. Ask for Molly if you go to the Seattle store and tell her that Sydney sent you! Fun fact: my husband picked out my engagement and wedding rings from Robbins Brothers back in 2009. The entire team is great and the selection of high-quality diamonds is amazing. 


Robbins Brothers is located at 2200 1st Ave. in Belltown. Follow the Seattle store on Instagram @RbSeattleWa


Sea-Tac Airport has a special place in my heart and not just because I worked for HMS Host managing airport gift shops back in college. For one thing, whenever I visit the airport I'm usually en route to somewhere fun like New York or London. I also have CLEAR, which allows me to scan my fingertips and skip to the front of the line at security checkpoints. I even have the airport map memorized by heart, making me a valuable travel companion for anyone trying to find the right gate at the airport. If you've visited Sea-Tac Airport recently you've likely noticed the flurry of new restaurants and retailers now on-site to enhance your travel experience. I recently had the chance to go behind-the-scenes at the airport with fellow style blogger Olga Evans of Explore your Bliss (pictured below) to get an update on the expansion and see what they're up to at Sea-Tac.




Here's what's new & coming soon at Sea-Tac Airport:

Spa - Arrive early for your next flight and take advantage of express spa services from Terminal Gateway Spa including massages and manicures. Located in concourses A and C, 20-minute manicures start at $25.

Vegan Dining - Vegetarians now have several new and delicious dining options at Sea-Tac including Floret, located in Concourse A. Floret sources fresh ingredients from local farms to make everything from butternut squash polenta cakes to savory black bean burgers. The restaurant serves breakfast, lunch, and dinner.

Bambuza Vietnam Kitchen - Serving fresh Vietnamese food, this restaurant founded by a Pacific Northwest native out of Camas, Washington, will open in the expanded North Satellite in February. The menu includes pho, spring rolls, yellow coconut curry, and green papaya salad. Bambuza also has locations in Portland, Oregon.

Caffe D'arte - This locally owned coffee roasting company is a Pacific Northwest favorite and will be opening a location in Sea-Tac Airport's expanded North Satellite in early 2019.

Evergreen Salads - My favorite local salad chain is coming to Sea-Tac early next year. They'll be located in the airport's Central Terminal serving up fresh, healthy salads, wraps, and grain bowls.



Poke to the Max - Originally started as a Seattle food truck, Poke to the Max is coming to Concourse D at Sea-Tac in March. Menu highlights include Hawaiian favorites like kalua pork plate lunches, spam musubi, and of course, poke. I grew up on Kaua'i and I LOVE Hawaiian food. I can't wait to dine here next spring and support local owner Max Heigh and Chef Sam Choy, both are Seattle-born small businesses.


Concourse D Expanded- A two-story annex has been added to concourse D to help accommodate additional traffic coming through Sea-Tac. The expansion includes a Starbucks coffee shop and will allow the airport to shuttle passengers to and from planes that don't have an assigned gate at the terminal building.

North Satellite Expansion - The expansion now underway in Sea-Tac's North satellite will double the dining and retail space in the terminal and add eight new gates. Travelers will also get to experience a new rooftop-level Alaska Airlines lounge. The project completion date is 2021.

International Arrivals Facility - The new arrivals facility scheduled to be complete in 2020 will increase the number of international-capable gates at Sea-Tac from 12 to 20, allowing for a more efficient arrival experience. The new facility will include a grand hall for baggage claim, customs processing, and an 85-foot high aerial walkway that will connect passages from the South Satellite to the grand hall.

Central Terminal - The renovation will debut a modern design that includes 10,000 additional square feet of retail and restaurants. The plan includes family-friendly seating, charging stations, and mezzanine-level dining. The renovation is scheduled to be complete in the 4th quarter of 2019.

The VIP holiday event at Sea-Tac for influencers and bloggers also included light bites from featured restaurants, express spa services by Terminal Gateway Spa, beauty tutorials by MAC cosmetics, gift ideas by Seattle Chocolate and Chalo, plus gift wrap and bow tutorials by USO Northwest, and private tours of the airport. Click here for interactive guides on where to shop at Sea-Tac.


The holidays are my favorite time of year and I'm always looking for new and special ways to celebrate the season. I recently had the chance to experience the opening night of The Nutcracker at Pacific Northwest Ballet with my four-year-old daughter and it's safe to say that the magic of the night has sparked a new holiday tradition for our family.

The choreography done by George Balanchine was incredible and my daughter equally loved the performances of both the Mouse King and Sugar Plum Fairy. The music was fantastic and getting to experience the full orchestra live was an experience I'll never forget.







The last time I went to the Nutcracker I was in high school. My grandmother was visiting from Texas and she wanted to give me a night on the town. I remember getting dressed up for the show and insisting that I get to bring a friend. Clearly, some things never change because this time around I brought my best friend Jessica and her daughter Maya (shown above) to enjoy the show with us. It was an unforgettable night that we will cherish for many years to come.

The Nutcracker is a beautiful holiday tradition and the Pacific Northwest Ballet delivers an incredible performance, every time. McCaw Hall is decked out for the holiday season and there are whimsical photo opps everywhere. Use promo code NutSocial for 15% off tickets to The Nutcracker. The show runs through December 28th. Don't miss your chance to see this beautiful production with your family. Oh, and pro tip: don't forget to pre-order your wine for intermission.

Happy holidays!
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