Brooks to launch Levitate shoe on 9/30 at 9:30 a.m.



Seattle-based Brooks Running is launching a brand new shoe tomorrow morning at the Trailhead store in Fremont. The Levitate (pictured above), spent over seven years in development and endured thousands of trial runs before it was finally given the seal of approval. This shoe is designed with maximum energy return in mind which means it captures the energy released through each step and bounces it back to the runner. This is the ideal shoe for people who incorporate running into their fitness regime but don't necessarily "love" the run and need a shoe that makes the running experience easier.


The Levitate posed a particular design challenge for the product development team at Brooks because in order to enhance energy return they had to develop a smarter biomechanic philosophy for the shoe. The Brooks Levitate is the first shoe the company has released that features a DNA AMP midsole, a polyurethane-based cushioning system that naturally expands to return energy as force is applied. To add to the experience of the run, the shoe also features a circular knit upper that provides lightweight breathability and structure.

The Brooks Levitate is priced at $150 and is available starting tomorrow at the Brooks Trailhead store. To celebrate the launch, Brooks Running invites you to wear test the Levitate Shoes risk-free tomorrow from the Fremont store. Check out a pair, lace them up for a run around Gas Works, and try them out with no strings attached. Visit the Brooks Running Facebook Fan Page for full event info.

Want more? Check out the behind-the-scenes making of the Levitate on YouTube. 

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