Oct 3, 2017

Fashion Files: An interview with BBD Fitness

Four years ago Rachel Sigl found herself deep into her fitness career teaching classes and virtually living in her workout gear. Going back and forth between teaching classes and conducting business meetings she realized that her fitness gear was functional but lacked the fashion-forward street appeal she desired. So, she assessed the market, profiled her clients, and realized that there was a gap in the market for functional fitness apparel that also pushed style boundaries- that's how BBDfitness was born. 

BBD stands for bold, brave, and daring as evidenced by the styles in the line. Each piece is styled way beyond a basic and is designed to energize, motivate, and empower. The current line includes sportsbras, leggings, coats, and accessories. Each quarter, the company launches a new collection and strives to push the envelope with each new release by adding new fits and showcasing added fabric technology. 100% of the line is produced in L.A., making it easy for BBDfitness to oversee the development process and quickly make adjustments as needed once goods go into production. 

Aside from occasional trunk shows, the line is predominately sold online. "We were lucky to launch in the early stages of the online shopping craze," says Rachel, "Social media helps us sell, market, and land new opportunities to connect with customers." Bloggers and influencers have also helped the brand spread the word and those collaborations continue to play a vital role in the company's marketing strategy.  

So what's next for the brand? Be on the lookout for the BBDfitness unisex line that will launch this fall. The line will include a coveted jogger pant, a cocoon coat, a muscle tee, and more. Next spring, they'll add a dedicated men's line. And after that? Your guess is as good as mine, but you can bet it will be something way outside the box. 

In the meantime, you can catch BBDfitness at the Ville Northwest Fashion Awards on October 16th. BBDfitness has been nominated for the Designer of the Year award alongside Buki, Do The Extraordinary, and Seeking Alice. You can also follow the brand's fashion adventures on Instagram @BBD.fitness

1 comment

Unknown said...

Always cool to see how women are launching themselves as self-made business people! Also, that sports bra is fantastic!!!!!!

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