Mar 7, 2021

The Cura Co. partners with Boma Jewelry on 'This Matters' Collection

In the immediate aftermath of George Floyd’s death in May of 2020, long-time friends and business associates Akiko Waters of The Cura Co. and Suzanne Vetillart of Boma Jewelry knew it was time to use their business platforms to dismantle systems of racism and redistribute wealth.

Six months later, the duo has released their first gender-inclusive “This Matters” sustainable jewelry collection designed to recognize and redistribute funding for community organizations in support of Black lives. The collection includes a BLM “Power Pendant” featuring a raised fist, a “Say Their Names” slogan necklace, and a raised fist “Power Signet” ring. All items are available in sterling silver and 14k gold.

"As a company, we are continually looking inward and finding new ways to listen and lend support,” says Suzanne Vetillart, CEO of Boma Jewelry, “Learning about Delanie and Izzy inspired Akiko and I to look at the ways in which our brands could be used as a force for good to help make meaningful change.”

100% of the profits from the capsule collection will support the Black College Matters fund by Save Your VI, a non-profit organization dedicated to advocacy for Title VI of the Civil Rights Act of 1964. “This Matters” proceeds will be directly donated to support the college education funds for BIPOC activists Delanie Seals and Izzy Miller. Future collections will benefit a rotating list of grassroots organizations dedicated to supporting and empowering Black communities.

Delanie Seals and Izzy Miller made national headlines last spring when they fought to change a discriminatory school policy barring African head wraps from being worn at school. These courageous young women led a grassroots campaign that got them suspended from school for wanting to express their cultural heritage. Eventually, they won the right for all BIPOC students to wear cultural head wraps at school and attend schools free from discrimination and harassment, as Title VI of the Civil Rights Act of 1964 guarantees. In addition, Izzy and Delanie organized multiple Black Lives Matter protests in their community and continue to urge the city council in Byng, Oklahoma to designate Juneteenth as a paid holiday. Cura Co. & Boma are honored to support these remarkable young leaders in their pursuit of the higher education they deserve.

The “This Matters” collection is available for purchase exclusively through Cura Co. and Boma Jewelry. Prices start at $50 for pendant necklaces and range up to $130 for signet rings. Shop the collection here.

About The Cura Co.

From fashion to home goods and health, The Cura Co. creates an intentional connection between producer and consumer in pursuit of a more equitable, beautiful world. Female- forward with social impact at its core, The Cura Co. is more than a brand- it’s a conscious lifestyle.

About Boma Jewelry

Boma Jewelry is a leading social purpose corporation that is focused on providing unparalleled quality and transparency for its customers and partners. Through its vertically-integrated supply chain and 40 years of experience creating fine jewelry and cultivating artisanship among its employees, Boma demonstrates that being profitable, respectful of its people, and conscious of its environmental impact is achievable when long-term goals are prioritized over short-term gains.


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