Harrods is giving emerging talent a boost with a newly launched online initiative called “Harrods Launches”. On Friday the store showcased two new designers, Manjit Deu and Iris van Herpen, on harrods.com. Both collections are absolutely stunning and worth checking out! Online orders can be placed for Deu’s collection online before it lands at the Knightsbridge store Feb. 10 and van Herpen’s collection can be previewed before it’s exhibited at the store from Nov. 23 to Dec. 6. That collection, however, will not be sold according to recent reports on Women’s Wear Daily. Each season the store plans to “launch” new talent and feature different designers.
Marigay McKee, fashion and beauty director at Harrods, said she’d like Harrods Launches to become a springboard for Britain-based talent. “We like to think that with backing, these young designers will be the stars of the future,” she told WWD. She said she hoped the Harrods site would educate customers about the new talent and tempt them to buy.
Deu, a Londoner with roots in India, has a master’s degree from the London College of Fashion and first showed his collection for fall 2009 at the London Fashion Week exhibition. Van Herpen, who is from the Netherlands, has worked at Alexander McQueen and Claudy Jongstra and is a graduate of the ArtEZ Academy of Arts in Arnhem, Holland.