Universal Standard, the world's most size-inclusive fashion brand, will open a new retail concept in Seattle this Thursday, June 20th. Located in Belltown, the new 1:1 space will be part styling studio, part community event space. Customers will be able to book styling appointment and group shopping experiences that are intimate and inclusive in a relaxed setting that feels more like an urban loft than a retail storefront. The space will stock apparel and outerwear by Universal Standard in sizes 00-40, including select pieces from capsule collections with like-minded brands. Past collaborations have included Goop, Rodarte and J. Crew, with new partnerships coming this fall.
In addition to shopping, customers will have the ability to reserve the 1:1 space for exploring personal interests and hosting meet-ups like book clubs, girls nights, and dinner parties. Universal Standard will also utilize the space to host its own monthly programming and community events. Local stylist and PR professional Jessica Branning, formerly at Neiman Marcus, has been tapped as the local Director of Retail and Curation. She plans to activate the space with a variety of localized programming that explores the intersection of fashion, culture, and technology.
The brand is based in New York but does have local ties. Founder Polina Veksler spent time working at Microsoft before launching the company with her co-founder Alexandra Waldman in 2015. The Seattle 1:1 space will open its doors at 2228 First Avenue on Thursday and host a series of grand opening events to showcase the space and introduce the brand to the community. Universal Standard plans to open similar concepts around the country later this year in Portland, Chicago, and New York.
Universal Standard
2228 First Ave. Suite 220
Seattle, WA 98121
Search the hashtag #USintheWild to see Universal Standard in action on Instagram.
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