Jan 5, 2010

Zappos Introduces Zappo Life Catalog

Zappos.com, the online retailer that specializes in shoes, published a catalog in December to help solicit holiday sales. The catalog titled "Zappos Life" was distributed to over 750,000 customers and focused on shoes, handbags, jewelry, clothing and fragrances. Check out a digital copy of the catalog by clicking here. Brands featured in the premier issue included
Guess, Calvin Klein, Lucky, Stila, True Religion and Stuart Weitzman among others.

“Different people respond to different media,” Zappos Director of brand marketing and business development Aaron Magness, told the New York Times. Zappos has tested two prior catalogs before sending out Zappos Life in December and are reviewing all aspects of the final product including page count and paper weight. Magness also noted that Zappos is planning a spring catalog and possibly several other themed catalogs including weddings and housewares.


1 comment

Content Director - Strong Female Leaders said...

Never shopped there but I hear great reviews about Zappos.

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