Jun 25, 2011

Versace heads to H&M

Yes, It's true! Versace will soon join the ranks of Roberto Cavalli, Jimmy Choo, Stella McCartney, Lanvin, and Karl Lagerfeld by making a fast fashion debut at H&M with a limited edition collection set to launch November 17th. The line will be available in 300 stores and include clothing for men, women and children, plus a small collection of houseware items. In press interviews Dontella Versace noted that this was a strategic move in order to make Versace available to a younger, broader customer who loves the line but can't afford it. Check out the exclusive video featuring H&M's creative advisor.

Photo: Yannis Vlamos / GoRunway.com

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