Jun 27, 2011

WWD MAGIC announces: Heart of Pret

WWD Magic is bringing Paris to Vegas! PRET A PORTER PARIS recently reached an agreement with MAGIC show organizers to launch the “Heart of Pret,” a collaboration that will provide retailers access to luxe French apparel brands. The collection will feature 20-30 apparel brands selected from PRET A PORTER PARIS representing the best in French fashion including 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado, Paul Brial, and more. “We believe a partnership with WWDMAGIC is the most logical step in reaching all of the U.S. market,” said Jean-Pierre Mocho, President, Federation Francaise Du Pret A Porter Feminin. “The timing is right and we’re enthusiastic about the incredibly wide reach that WWDMAGIC provides both PRET A PORTER PARIS and these top French brands.”

WWDMAGIC runs August 22-24th in Las Vegas. Check out www.magiconline.com for more info.

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