Nov 20, 2020

100 Seattle Brands You Can Shop Online Right Now

When I started my fashion PR agency over a decade ago, some wondered if my business model would be relatively short-lived because of the perceived lack of fashion in the city. Turns out, there are countless beauty, fashion, and lifestyle brands based in Seattle and new ones emerging each day that would LOVE your support this season. Here's a round-up of 100 local brands that you can shop online right now as you plan out holiday gifts for everyone on your list. 

Women's Fashion 

Prairie Underground - All Prairie Underground clothing is made in Seattle and ethically-produced with sustainability in mind. They even have an adorable collection for kids

Sskein- Founded in Seattle by designer Elisa Yip, Sskein is a line of sustainable luxury knitwear for women including cozy cardigans, bodysuits, jumpsuits, and accessories. 

Akala - Making its debut earlier this month, sustainable brand Akala Clothing is designed in Seattle and made in the USA. The collection features size-inclusive wrap tops, sweaters, pants, and jumpsuits. 

FELLER - It's no secret that it rains an average of 152 days per year in Seattle, making a stylish raincoat a must-have wardrobe staple. FELLER offers waterproof raincoats in a variety of modern designs including trench coats, fitted coats, jackets, and parkas. 

Paychi Guh - Paychi Guh believes that cashmere should be an everyday indulgence. The collection includes sheer cashmere sweaters, textured scarves, cashmere tanks, beanies, and more. 

SCHAI - Designed by Korean-American designer Suk Chai, SCHAI is self-described as an 'untailored alternative luxury'. The collection, made from finely milled Italian fabrics, features beautiful shapes and architectural lines. 

Stone Crow Designs - You may have seen Jennifer Charkow's rock-and-roll inspired designs on Season of 18 Project Runway or around town at Sassafras boutique in Belltown. This season, Jennifer has a beautiful assortment of scarves, face masks, unisex t-shirts, and leggings. 

Rollick - This Seattle-based online boutique features apparel and accessories for women, plus jewelry, gifts, handbags, and outerwear. 

Armoire - In addition to Armoire's wardrobe subscription services, you can also shop an edited assortment of merchandise online including branded t-shirts, jewelry from Boma, and face masks by The Oula Company. 

Morning Siren - This Seattle fashion brand stocks a mix of fashion and accessories including hand-sewn face masks and hand-dyed t-shirts. They also have gift boxes, hair accessories, and greeting cards. 

Rossario George - Specializing in ready-to-wear clothing for women, the Rossario George Collection features dresses, jumpsuits, blouses, and blazers. They also carry a limited selection of make-up and home goods.  

Poppyseed Clothing - Handmade in small batches, Poppyseed Clothing is ethically-made in the U.S. and designed to fit. 

Rabecca Onassis Boutique - Fashion maven Frilancy Hoyle owns this fashion-forward women's boutique which has both a brick-and-mortar location and an online shopping site. Check out the brand backstory here

Over & Over  - Founded by retail veterans Vivian Miller-Rahl and Barb Gauld, Over & Over creates beautiful one-of-a-kind pieces out of vintage kimonos. They also added face masks to the assortment in response to COVID. 

Tomboy X - This cool local brand was founded by two self-proclaimed tomboys, Fran Dunaway and her wife, Naomi Gonzalez. The line features everything from unisex t-shirts to underwear, bras, pajama sets and loungewear. 

Farinaz Taghavi - Farinaz specializes in making beautifully tailored shirts for women made from the finest European fabrics available. 

Union Bay - Established in 1981, Union Bay believes in the freedom of youth and making clothing that prolongs the youth within. The assortment includes apparel and accessories for men, women, and kids. 

JUNGMAVEN - JUNGMAVEN makes ethical fashion for men and women out of hemp. They fully acknowledge that choosing a hemp t-shirt is a small act, but it's one that has the power to change the world, and I think that's something we can all get behind. Their home goods section is great too!

Gustavo Apiti - Beautiful bespoke garments for women (and men) including custom suits, dresses, and fashion-forward face masks. 

Maiden Noir - Contemporary clothing for women (and men) including apparel, accessories, and outerwear. You'll also find great gift ideas in the LIFE collection

Sarah Alexandra - Sarah Alexandra shirts are tailor-made from the finest Italian fabrics available to give women a flattering fit that is perfect for everyday wear. 

Girlfriend Collective - Girlfriend Collective makes size-inclusive activewear out of recycled materials like old fishing nets and water bottles. 

Not Monday - Designed for women, by women, Not Monday makes luxurious wardrobe staples that are thoughtfully crafted from premium fabrics to give you that Sunday morning vibe, every day of the week. 

Flora & Henri - Flora & Henri's namesake label features beautifully designed products for women and kids including cozy sweaters, dresses, scarves, and even swimwear. The children's collection of essentials is the perfect way to welcome new arrivals because every baby needs a pair of dreamy cashmere leggings. 

Sway & Cake - The in-house label of products from Seattle boutique Sway & Cake now includes kimonos, jumpsuits, hoodies, face masks, and more. 

The Oula Company - The Oula Company makes small batch artisinal garments and accessories using small-batch production methods. All garments are made in the USA using globally sourced textiles. 

Women's Handbags

KACYYOM - The entire line of luxury leather goods from KACYYOM is handcrafted in Italy at a family-run factory in Tuscany. KACYYOM bags are produced with leather that is sustainably sourced from an Italian tannery that is both socially and environmentally responsible. 

FERAL - Feral was launched in 2018 by local designer Shannon Fisher. The brand celebrates individuality and takes a minimalist approach to luxury handbags. All bags are ethically made in the USA. 

Kate Mensah - Gorgeous handbags in bold, unique designs, by Kate Mensah. The collection includes clutch bags, studded wristlets, crossbody bags, and oversized totes. 

Cuckoo B - Cuckoo B was founded by two friends who share a deep love of travel. The idea for the brand came during a post-vacation catch-up date when the pair was sharing tips about hideaway destinations and travel treasures. From there, Cuckoo B took flight, aiming to be a digital destination for edgy heirlooms, made by hand around the world. 

Ampersand as Apostrophe - Architecturally-inspired handbags for design-conscious fashion fans. Many of the styles featured in the collection are designed to be worn in multiple ways for full functionality. 

Nuciano - Nuciano is an award-winning handbag brand based in Seattle. Founded by Joy Egbejimba, Nuciano offers today's modern woman the freedom to express her individuality through bold fashion accessories. 


Boma Jewelry - Boma Jewelry has been making high-quality, sustainably-minded jewelry since 1981. Family-owned and operated, this ethical jewelry brand is leading the industry when it comes to price and transparency.  All Boma Jewelry touches the hands of 21 skilled workers, artisans, and silversmiths from start to finish. The brand will celebrate 40 years in business next year. 

Lace & Pearls - Founded by Seatle style influencer Asa Herrman, Lace & Pearls Jewelry makes beautiful jewelry that is perfect for any occasion. The assortment includes handcrafted earrings, necklaces, and bracelets. 

Valerie Madison Fine Jewelry - Best known for offering alternative wedding rings and engagement bands, Valerie Madison also makes beautiful fine jewelry including earrings, bracelets, necklaces, and rings. 

Amy Augustine Jewelry - The OR Collection by Amy Augustine features colorful beaded bracelets, layered gold necklaces, and pendants with natural stones. Available exclusively at Flora & Henri. 

Baleen - Founded in 2008, Baleen specializes in affordable, fashion-forward jewelry, made in the USA. The collection includes earrings, rings, bracelets, and necklaces. 

Silver + Salt - Handcrafted in Seattle using sterling silver, gold, and semi-precious stones, Silver + Salt makes beautiful jewelry and custom bespoke pieces using recycled metals and ethically-sourced gemstones. 

Maja Arnold Jewelry - Artist and designer Maja Arnold designs contemporary monogram jewelry that is custom made and deeply meaningful. 

La Objeteria - Feminine, playful, and designed to celebrate the beauty in everyday life, La Objeteria Jewelry is handmade in Seattle by Barbara Magana Perez. You can even commission custom pet portrait jewelry, which I highly recommend. 

Allison Claire Jewelry - Allison Claire makes beautiful, officially licensed collegiate jewelry. Each piece is custom made in the USA and designed to be worn with pride. The current assortment of jewelry includes University of Washington, Washington State University, Gonzaga University, Virginia Tech, University of Alabama, and University of Oklahoma. 

Rebekah J. Designs - This Seattle-based brand blends elemental metals with modern textiles to give jewelry a unique twist. 


andieanderin - andieanderin make beautiful pussybow neckties inspired by influential women from history and today. The most recent necktie added to the collection is designed to celebrate the centennial of the 19th amendment and the 55th anniversary of the Voting Rights act of 1965. 

Chunks - Best described as colorful, quirky accessories, Chunks was launched in the spring of 2019 by Tiffany Ju. The collection includes acetate hair clips and colorful sunglasses. 


French Girl Organics - French Girl Organics is committed to offering handcrafted skincare with sustainable luxury in mind. I'm a big fan of the bath & body products, but the lip tints are pretty amazing, too!

Herbivore Botanicals - Safe, non-toxic, and highly-effective skincare made in small batches using high-quality organic ingredients. Herbivore Botanicals was created in 2011 by Julia Wills and Alexander Kummerow in their Seattle kitchen. 

LUMVI Skincare - LUMVI stands for 'luminous vitality' and is the brainchild of Dr. Christine Schaffner of Bella Fiore Organic Med Spa and beauty maven Lauren Vogt. 100% of the line is made in the USA using plant-based ingredients that are highly effective and safe for the skin. 

Kari Gran Skincare - Eco-luxe, organic skincare formulated without chemicals that will disrupt your hormones and wreak havoc on your skin. Each product is made using sustainably-sourced, wildharvested, non-GMO ingredients. 

Veque - Veque nail polishes come in a full range of beautiful colors and are made with clean vegan ingredients. 

Alaffia - Handcrafted with fair trade ingredients that support community empowerment projects in West Africa, Alaffia makes clean skincare products for the entire family including shampoos, soaps, lotions, body washes, deoderants and more. I encourage you to check out the Alaffia story here

Lamain Beauty - Lamain is a beauty company built on diversity, inclusion and non-toxic ingredients. The range includes liquid lipsticks, bronzers, face mists, finishing powder, and more. 

Noir Lash Lounge - With locations around the country and a homebase in Seattle, Noir Lash Lounge specializes in beautiful eyelash extensions. In addition, they also manufacture their own line of strip lashes for those that prefer to DIY. 

Rue Sante - Specializing in organic, vegan beauty products that promote mind and body wellness, Rue Sante makes facial oils, bath powders, mineral masks, and more. 

Rho Cosmetics - Founded by Rachel Ho, a former R&D formulation chemist, Rho Cosmetics aims to make skincare science fun and accessible. The current collection includes a Hydra-Boost Serum and a Repair & Balance cream. 

Immortal Perfumes - Immortal Perfumes is a micro-perfumery specializing in historically-inspired handmade perfumes. 

Molly Ray Perfumes - Driven to elevate perfumery as an art form, Molly Ray creates beautiful fragrances for individuals, brands, and special events. 

Untamed Humans - This local skincare brand uses high-quality ingredients to create personalized, uncomplicated skincare routines for clients to give skin exactly what it needs. 

K Banana - K Banana carries coveted Korean skincare products and gifts from must-have brands including Dr. Jart, Huangjisoo, Knours, BTS, and more. 


Two Cranes Botanicals - Specializing in premium, organic, full-spectrum CBD oils, Two Cranes Botanicals was founded by Korean American twin sisters Hanna and Susun, who deeply believe in the restorative power of cannabinoid-rich full-spectrum hemp extract as part of a holistic approach to health and wellness. 

Peak & Valley - Peak & Valley was founded in 2019 with the goal of providing inclusive, science-backed, honest products to the world of wellness. The product line includes blends for stress, skincare, and brain function. 

Fitness & Outdoor

Oiselle - Oiselle is a Seattle-based athletic apparel company for women who love to run. Founded in 2007, Oiselle's mission is to make great products, improve the sport, and build the sisterhood. Their flagship store is located at University Village. 

Brooks Running - Brooks Running believes that every day with a run is a gift that brings you closer to your best self. Check out the 100+ year history of the brand here

Filson - Established in 1897, Filson is the leading outfitter and manufacturer of goods for outdoor enthusiasts. The luggage selection is pretty amazing, too. 

Eddie Bauer - Local brand Eddie Bauer is celebrating 100 years in business this year and to mark the occasion, they've launched some pretty cool collabs. The company specializes in casual sportswear for men and women with an outdoor lifestyle. 

REI - Founded in 1938 by a group of climbing friends, REI sells high-quality gear for outdoor adventures. Every year since 2015, REI has closed its stores on Black Friday, the busiest shopping day of the year, in order to give employees an opportunity to #OptOutside with friends and family. 

K2 Sports - K2 was born on Vashon Island in 1962. Renamed in 2003 as K2 Sports, the company is on a mission to make high-quality products for snow sport enthusiasts. 

Outdoor Research - Founder Ron Gregg built Outdoor Research on the simple idea that life is an adventure. The assortment includes apparel and accessories for men and women, plus headwear, handwear, and gear. 

Tommy Bahama - Tommy Bahama specializes in relaxed, casual clothing for men and women. They also carry a large assortment of beach gear and home goods. 


Freeman  - Based in Seattle, Freeman makes high-quality men's clothing, outerwear, and accessories. 
The collection includes Feller's signature raincoats, plus sweatshirts, flannels, and more. 

Good Man Brand - Co-founded by Seattle Seahawks quarterback Russell Wilson, Good Man Brand offers a full assortment of clothing, shoes, and accessories for men. Good Man brand donates 3% of every purchase to the Why Not You Foundation, which is committed to motivating, empowering, and preparing today's youth to be tomorrow's leader. 

Coal Headwear - Coal began in 2002 with the mission to create better-fitting headwear. The collection has expanded since then and now includes apparel, accessories, and face masks. 

Zumiez - Zumiez is a leading specialty retailer that specializes in apparel, footwear, accessories, and hardgoods. 

Guillermo Bravo - Guillermo Bravo is a genderless line of sneakers and apparel, designed by Luis Velez. The current collection includes coats, trousers, and button-down shirts. 

Ebbet Fields Flannels - Ebbet Fields makes athletic clothing inspired by history. Products are manufactured in the USA and each item is limited-edition and handcrafted. 

Petty Snacks - Petty Snacks makes streetwear featuring cartoon characters that have an abiding love of weed. 

Samborghini - When he's not designing merch for music artists like Billie Eilish and Migos, designer Sam Bledsoe makes his own line of graphic-design driven apparel. 

Hammer & Awl - Specializing in modern equipment for the modern man, Hammer & Awl is a Seattle-based boutique that carries apparel, accessories, outerwear, jewelry, and leather goods. 

Division Road - Division Road is a luxury menswear boutique that carries footwear, apparel, outerwear and accessories. 

Jack Straw- Jack Straw is a specialty boutique based in Seattle that focuses on beautifully constructed clothing that isn't fussy or uncomfortable.  

Metamorphic Gear - Inspired by a need to upcycle used outdoor gear, Lindsay Lawrence created Metamorphic, an entire line created from upcycled sails, tarps, and climbing rope. 

Ably - Brothers Raj and Akhil spent 40 years in search of a better way to make clothing without the heavy environmental footprint. They finally invented Filium™, a technology that makes natural fabrics repel liquids and reduce the amount of energy needed for the laundering process. 

Roanoke - Self-described as 'men's fashion separates tailored to meet the needs of the contemporary tech professionals', Roanoke made its debut earlier this month and is reshaping what it means to dress for the workday. View the Kickstarter now

Casual Industrees - Casual Industrees is a lifestyle apparel company based in Seattle. The collection includes apparel and accessories for men and women, plus hardgoods and poster prints. 

LIKELIHOOD - LIKELIHOOD combines a passion for footwear, men's fashion, and Seattle culture. The root of the word LIKELIHOOD means, "a favorable end, a promise". LIKELIHOOD believes that sneakers should lift you up, inspire you, and put a spring in your step. Check out new releases here


Kate Quinn Organics - For over a decade, Kate Quinn Organics has been making baby clothes out of bamboo and organic cotton. In 2018, the company made the decision to abandon its wholesale business and focus entirely on its direct to consumer business, making its childrenswear line more affordable and accessible to all. 

Beet World - Beet World creates timeless clothing for kids in soft cotton fabrics that are perfect for everyday wear. The collection includes girls dresses, skirts, tops, trousers, and hair accessories. 

Meme Kids - Meme makes fashion-forward clothing for babies and kids. The adorable collection includes overalls, beanies, jackets, and jumpsuits in bold prints. 

Petite Moss - Petite Moss is a Seattle-based children's fashion and lifestyle brand made from 100% Organic Pima Cotton.  Don't miss the cashmere silk cardigans and Peter Pan collar shirts. 

For & Littles - For Love & Littles is a Seattle based childrenswear boutique that carries clothing and toys for modern little ones. Founded by Seattle style blogger Rechelle Lewis, a portion of the proceeds from every sale is donated to women struggling with infertility. 

Bootyland Kids - Known for its unique selection of creative clothing and toys for kids, Bootyland also stocks books, games, and everything else you need for a kid-friendly home. 

Toys & Gifts

Tokki - Tokki is on a mission to ignite joy through gifting. Founded by Jane Park, Tokki is woman-owned, carbon-neutral, and made in the USA. Wrap your holiday gifts in Tokki's 100% cotton gift bags that are designed to be reused again and again. 

Chalo - Chalo is a travel gift and lifestyle company that focuses on expressing the unique experience of a city. Products include Fishermen totes, Boarding Pass Canvas Bags, Face Masks, and more. 

Knack Shops - Knack helps modernize the gift-giving experience by offering fun distinct, and memorable gifts. Each gift is artfully arranged in a custom, personalized Knackbook. 

Orphan Ten - Small batch ceramics, made by Shannon Kelly. The collection includes bowls, vases, planters, and serving trays. 

Thea Candle Co. - Founded in April of 2020, Thea Candle Co. makes beautiful candles that are non-toxic, clean-burning, and made using reusable ceramic vessels. 

Seattle Chocolate Co. - Seattle Chocolate Company is well-known for its meltaway truffles and decadent chocolate bars. Their sister line of chocolate, jcoco, was created to elevate the way people experience chocolate and give back to organizations working to end hunger. 

Fran's Chocolates - Based in Seattle and family-owned, Fran's Chocolates is celebrating 38 years of creating premium, artisan chocolates. Their signature Salted Caramels are my favorite!

Theo Chocolates - Theo believes that chocolate can be made in a way that allows everyone, from bean-to-chocolate, thrive. The collection includes chocolate bars, chocolate covered marshmallows, peanut butter cups, and more. 

glassybaby - Glassybaby makes handblown glass candle holders and drinking glasses, crafted to support causes of hope and healing. $3 from the purchase of every glassybaby purchase goes to the glassybaby foundation. 

Watson Kennedy - Established in 1998 by Ted Kennedy Watson, Watson Kennedy is a beautiful place to shop for all things home and entertaining. From paper goods, to pantry items, and even home entertaining essentials, Watson Kennedy has unique gifts for the whole family. 

Antica Farmacista - It started with two best friends and one shared vision of creating an unparalleled luxury home fragrance brand. Founded in 2003, Antica Farmacista now has 20 unforgettable home fragrances that offer an immersive scent experience. 

Strideline Socks - Strideline socks wants you to take back your sock drawer. This Seattle-based company prides itself on making the most comfortable socks on earth. The assortment includes socks for men and women, plus an entire collection dedicated to NFL players. 

Archie McPhee - Archie McPhee sells the best novelty gifts and toys in Seattle and was even named as one of the "Top 10 Independent Toy Stores" by USA Today. At the shop, you'll find everything from Bigfoot Puzzles to Ketchup Candy Canes, and Inflatable Unicorn Horns for Cats. 

Posie Turner - Specializing in socks for your soul driven by the power of words, Posie Turner is a Seattle-based brand of colorful socks for men and women. 

Write a list. Make a Plan. Shop Local this holiday season!

Lead photo credit: Demri Rayanne Photography (And hey, you can shop for prints on her site, too!)

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