I am loving this whole movement toward expanding airport retailing. Let’s face it, people love to shop and what better way to spend a two-hour layover than perusing your favorite stores? Juicy Couture has become the latest retailer headed to the airport and plans to open four stores at airports worldwide beginning in December. Store locations include Miami International Airport’s American Airlines terminal, British Airways terminal at New York’s John F. Kennedy International Airport, Taiwan TaoYuan International Airport’s Terminal II and a final store at the Athens Airport in the duty-free area.
“We know that our customer is traveling and she’s in the airports,” said Ellen Rodriguez, senior vice president of global licensing and international at Juicy Couture. “Women are always wearing our tracksuits, especially to travel in. We just don’t think she’s being targeted by other retailers in these airports, so there’s a real opportunity there for us.”
Now when I travel and forget a pair of earrings, need an extra bag, want to buy a last-minute gift, or just want to indulge in something for myself, I can hit the Juicy Couture store! LOVE!