Tuesday, March 13, 2012

H&M Teams up with NBC's Fashion Star


Fast fashion retailer H&M is excited to announce it's partnership with NBC's 'Fashion Star' which will premier tomorrow, March 13th, 2012. The 'Fashion Star' design competition will feature fourteen up-and-coming fashion designers who will compete to sell their designs each week to a panel of buyers from three national retailers including H&M, Macy’s, and Saks Fifth Avenue. H&M’s Nicole Christie sits on the panel with her trained eye searching for garments that match the profile of the H&M customer and fit into the latest trends in stores. Buyers from each retailer make on-the-spot decisions as they bid against each other to purchase the designs that will be sold in their stores. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode.

Nicole Christie (pictured above in orange) explains, “H&M is really excited to play such a key role on ‘Fashion Star.’ With Elle, Jessica, Nicole, and John’s input, these designers will strive to impress all of us on the panel along with the viewing audience. The concept of selling the weekly winner’s designs immediately after the show was so appealing to us and allows fashion to be accessible for all.”

“The show is extremely competitive and my main priority is to choose garments that work into our current merchandising mix and reflect our brand. We want to show everyone involved and the viewers alike that fashion is not a matter of price," added Christie.

The winning designs that are selected by H&M will be available online immediately following the show and in stores the very next day. With just a single trip down the runway, ‘Fashion Star’ will change the lives and fortunes of these aspiring designers forever. In the end, one designer will successfully combine fashion and business to become the ultimate ‘Fashion Star’ and will receive the prize of a lifetime – an exclusive capsule line in all three stores.

Tune in for the premier of Fashion Star tonight on NBC at 9:30pm!


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