Apr 22, 2010

Zac Posen + Target

The countdown to the April 25th debut of the limited-edition Zac Posen Go International collection for Target continues and no one is more excited than I am!  The regular Zac Posen Collection ranges in price from $900-20,000 so the Target line is a bit more realistic for the masses with prices ranging from $34.99 for a pair of pants to $74.99 for a brocade tie dress.  With this new line Zac wanted to address a larger demographic and create a wardrobe that was suitable for giving women something to wear during the best summer of her life.

"This was an opportunity to build the image of a cool girl on the go," Posen told Women's Wear Daily. The collection will be available at Target stores nationwide and online at Target.com from April 25th through May 30th.

Future plans for Zac Posen include opening up his own stores when the time is fiscally responsible (reports indicate that Posen will break even this year) and working to build a fully vertical lifestyle brand. For more on the Zac Posen for Target Go International collection click here
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