Jan 6, 2012

Pantone Kicks off Color of the Year Campaign

Seattle Fashion Group member and Executive Director of the Pantone Color Institute Leatrice Eiseman is everywhere these days. Just weeks after launching her new book Pantone: The 20th Century in Color she unveiled the 2012 Pantone color of the year: Tangerine Tango. Yesterday a Q&A with the color guru was even featured in The New York Times. In the interview Leatrice describes this year's spirited reddish-orange color as exactly what we need to "recharge and move forward.”

The Color of the Year buzz will continue this spring when Pantone partners with Sephora to debut a limited-edition make-up line. Scheduled to launch in April of 2012 the line will include color of lips, cheeks, eyes and nails. Price points will range from $18-80.

Pantone: The 20th Century in Color book was even featured in Oprah's Holiday Gift guide. Congrats Leatrice! You've got a best-seller on your hands! The book is available now in select retailers and online at Amazon.com and Barnes & Noble.com.

Craving more color? Check out the Spring 2012 Pantone Fashion Color Trend Report.


Leatrice Eiseman said...

Thank you for the lovely mention of my book. You truly are a fashion aficionado bringing interesting and meaningful info to your fans.We are happy to be included.

Leatrice (Lee) Eiseman

itm said...

Great post about fashion aficionado,this is interesting;;;
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pacificplaceseattle said...

We’re absolutely loving the “Tangerine Tango!” It not only brightens up a grey Seattle day but also brings us new hope, life, and excitement in the New Year! Thanks for sharing and happy dressing!

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