Jan 13, 2012

Zumiez Wraps Another Epic 100k Event

This year's annual Zumiez 100k event was another epic adventure destined to be featured in retail record books. The sales kid who won the top prize for selling over $600,000 worth of merchandise in 2011 walked (or rather, rode) away with a pimped out Dodge Charger and over $150k worth of prizes and swag. Lil Wayne made a guest appearance to announce the launch of his new clothing line Truck Fit and celebs including Rob Dyrdek, Tony Hawk, Lance Mountain, Geoff Rowley and Screech from Saved by the Bell were all in the house to congratulate the Zumiez team on another great year of phenomenal sales.

Zumiez employees who sold over $100k in the past year received the all-expense paid trip to Key Stone, Colorado as a "Thank You" for their dedication and hard work. This year's 100k theme was the "Mall Olympics" set in the pinnacle era of mall culture: 1988-1992. Zumiez employees showed up in full 80's and 90's costumes repping their regions and districts as is customary for this event. The scene was a mix of extreme outfits inspired by The Fresh Prince of Bel Air, Saved by the Bell, Motley Crüe and tacky infomercials that made the rounds in the early 90's.

Highlights from the 100k Award ceremony held on Tuesday evening included a pair of baby white Bengal tiger cubs, music by electronic artist Skrillex, 80's pop artist Tiffany performing her hit single "I think we're alone now", a pretty legit Mr. T look-alike and music by an 80's hair metal cover band.

The top salesman of the year was Isaiah Beltran of store 010 in Santa Clara, California. Selling just shy of $700k he set a new sales record for the company and was lavishly rewarded with prizes including an all expense paid trip to board with professional industry snowboarders, a visit to Rob Dyrdek's Fantasy Factory (as seen on MTV), a tour of Neffs headquarters in Los Angeles, a custom snowboard, signed original artwork presented by Obey's Shephard Fairey, and a surprise "Thank You" on stage from rapper Lil Wayne. But of course, the biggest surprise for the 22-year old sales kid came when he was awarded a 2012 black Dodge Charger fully customized by KR3W.

The Zumiez 100k event also served as a platform for MTV's Rob Dyrdek to announce that he would be buying back Alien Workshop from Burton Snowboards who bought the skate brand nearly 4 years ago.

Congrats to Zumiez for producing such an amazing event unlike anything in the industry to recognize the people who who make it happen: the sales people on the floor who work hard to live the culture and sell the brand. For more info on Zumiez please visit www.zumiez.com. You can also follow Zumiez on Twitter @Zumiez.


Zumiez is a Washington-based retailer with over 400+ stores throughout the U.S. and Canada. The first Zumiez store made it's debut in 1978 in the Northgate Mall and since then the company has grown to become one of the leading action sports retailers in the country specializing in apparel, footwear and hardgoods for skate and snow. Company goals for 2012 include driving comp store sales, adding new stores at a rate of 8-10% per year (domestically), continuing to drive e-commerce sales, and focusing on growth initiatives.

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