Feb 1, 2010

Teen Vogue Launches iphone App

If you love fashion you have to check out Teen Vogue’s new fashion app, Haute Spot. The app allows users to scroll through clothing and accessories chosen by editors, save and share favorites, and publish personalized look-books. The app also has it’s own in social network that allows users to instantly share photos of their favorite outfits, celeb fashions, trends and “on the street” looks.

“We know our readers embrace digital technology as their primary means of communication - - and that they covet the latest fashions – so, the idea of an app that allows them to engage and share is a natural progression for our brand,” exclaimed Laura McEwen, Teen Vogue Publisher. “With the new app, Teen Vogue extends its brand beyond the printed page and caters to a vibrant audience of young women who are fashion forward, digitally savvy and fully engaged in social media.”

Additionally, to complement the iPhone app, Teen Vogue has created a Haute Spot Facebook application so girls can view their friends’ look-books and interact with the app’s content regardless of whether they have access to the app on an iPhone or iPod touch.

The app is available for download at the iTunes stores for $1.99.


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