Jul 3, 2010

Madonna Launches Material Girl

Exactly one month from today Madonna will debut her new clothing line, Material Girl, in 200 Macys stores nationwide. The line will include clothing, shoes, jewelry, accessories and handbags and may expand into additional categories including fragrance. Designed for teens on a budget price points for the line will be between $12-$40 with some speciality items retailing as high as $80. The marketing campaign will begin in late July with ads in Teen Vogue, Seventeen, Cosmopolitan, Glamour, Nylon, and Instyle. When asked to describe the Material Girl customer, Madonna told Women's Weary Daily: "A Material Girl is interested in fashion and interested in music and interest in fun." Enough said. Can't wait to see the collection! Follow the line on Twitter @materialgirlcol

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