Feb 23, 2012

Everything your Ever Wanted to Know about Fashion PR

These days if you log on to Twitter chances are you'll find a million people claiming to be fashion PR pro's- but let's face it. Very few actually know the industry inside and out like PR Couture founder Crosby Noricks. With over a decade of experience in fashion PR and consumer marketing Crosby has been recognized time and time again for her contributions to the industry and was even recently honored at the inaugural Women in PR Summit; but my favorite thing about Crosby is that she is so willing to share her experience and insight on how to be successful in the industry with others. Never one to withhold information Crosby is always ready to dish out tips on how to pitch products, charm fashion editors, navigate your way through the world of SEO and lots more. Her website is so helpful and well-written many newbies might even consider it somewhat of a fashion PR bible. (Yes, I said it.) Crosby embraces a rare mindset that is often lost in the hustle and bustle of the fashion industry- the idea that if we all work together, we can all succeed. I absolutely love that about her and couldn't be more excited that she recently launched a new book filled with (in her own words) "sparkly wisdom" and must-read advice. If you're passionate about a career in fashion PR this book is for you my friend. In the 130-page guide Crosby includes information on:
- What to expect from a career in fashion PR
- Title and salary information
- How to get noticed for the job you want
- Actual job interview questions from top Fashion PR agencies
- Contact information for top NYC and LA fashion PR agencies
- How to use Twitter as a job search tool
- Identifying personal goals and a career vision to carry you into the future

Also, out of the kindness of her heart (and for a few extra good karma points) Crosby is donating $1 from the sale of each book to The Dream Project, a 501(c)3 US-based nonprofit organization that provides sustainable education programs for children and youth in the Dominican Republic.

The Ready to Launch: The PR Couture Guide to Breaking into Fashion PR book is on sale now for $17.99. Happy Reading!

For the latest updates follow PR Couture on Twitter @PR_Couture.

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