Mar 4, 2010

H&M Goes Green with Garden Collection

Fast fashion retailer H&M will debut their new Garden Collection in U.S. stores on March 25th. The sustainable line will feature fashion made out of fabrics including organic cotton, organic linen, recycled polyester, recycled wool and polyester made from recycled PET water bottles. 

Going green is nothing new for H&M. They started making clothes out of organic cotton in 2004 and told Women’s Wear Daily that they used more than 3,000 tons of organic cotton last year in an effort to invest in a better environment.

The 80-piece Garden line will be merchandised as a collection in H&M stores and feature special signage.

The Garden Collection is H&M’s first fully sustainable line and ranges in price from $14.95 for tunics to $19.95 for dresses. 


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